ALLEGRO ADS

Ready for Allegro Ads campaigns that sell?

Some say that Allegro means millions of customers ready to spend their money at any time. Others say that it is a place full of competition, where classic sales methods have not worked for a long time. Everyone sees what they want to see.

In Space Ads we treat Allegro as a space where our clients can effectively develop their businesses. And we know how to make it easier for them.

If you are looking for an opportunity to reach new, potential customers via Allegro and thus increase sales – Allegro Ads is the system for your brand.

WE HAVE TWO PIECES OF INFORMATION FOR YOU: GOOD AND BAD

Let’s start with a good one. Allegro is a platform on which:

  • over 30 million products are sold every month,
  • 18 million users appear every month, which is almost half of the Polish population,
  • in just one minute, as many as 38 thousand product enquiries are entered in the search engine.

The bad news is that over 100 thousand sellers already know about it and offer their products to customers with more or less success. If you operate on Allegro, you have surely noticed how difficult it is to break through there with your auctions.

You will not make the competition on Allegro suddenly disappear. But you can steer your business in such a way that it will not matter so much.

Although Allegro is full of competition and new companies dreaming of increased sales appear every day, most of them still make the same mistakes. What are they?

Sellers on Allegro:

  • do not use the potential of paid ads on Allegro Ads,
  • do not use multi-variant offers, i.e. where products of different colours, sizes, capacities etc. are visible in one auction
  • do not give discounts for purchase of a set, thus losing potential sales,
  • they do not use the possibilities offered by Allegro coins, thus potential clients often do not even consider their offer,
  • improperly name their auctions, which makes it impossible for customers to find their product,
  • and make many other mistakes.

You do not have to make them. Contact our specialists, who will take an expert look at your business on Allegro. Already during the first conversation, you will receive a handful of free tips, thanks to which you will stop looking with fear at your competition.

In Space Ads high competition is not a problem. It is a challenge. Let us be the right hand of your business, and we will show you that it is still possible to achieve fantastic results on Allegro.

IF YOU DECIDE TO USE THE POTENTIAL OF ADVERTISING ON ALLEGRO:

  • You will stop worrying about the visibility of your listings in the search listings,
  • You will increase the value of the average shopping basket,
  • You will forget about competing with the lowest price, and customers will buy from you anyway,
  • You will reach new customers with your offer,
  • you will always be the first to learn about new ways to increase sales on Allegro, thanks to which your business will constantly grow.

Sounds like something you dream about when creating your auctions on Allegro? Contact us and ask what we can do for your business. We provide an honest conversation at an expert level that will stay just between us.

ADVERTISING OPPORTUNITIES IN ALLEGRO ADS

  • Search result

    The offer will be displayed in the Allegro search listings on each subpage of search results.

  • Left column

    The offer will be displayed in the left column next to the products searched on Allegro, under parameter selection.

  • Offer page

    The offer will be displayed on a page of products from the same category.

  • Additional emission placements

    The offer will be displayed in additional places on Allegro available at the moment (e.g. home page, category page)

  • Display Ad

    The offer will be displayed above the Allegro search results (even sponsored).

  • Google Shopping

    Your offer will be displayed in Google search results when a user types in a phrase related to your product.

  • Ads on Facebook

    The offer will be displayed on Facebook in various locations.

UNDER COOPERATION

Analysis and audit
listings on Allegro and the structure of your Allegro Ads account, if you have already used ads.

Precise targeting and exclusions
keywords and exclusionary keywords.

Monthly reports
valuable data, comparisons with previous periods and discussion of results and conclusions.

Continuous optimisation
placements, campaign types, categories and products.

Graphic creations or instructions with recommendations
for effective use in graphic campaigns.

Permanent account manager
and a minimum of one expert working on the project, so we guarantee continuity of optimisation and full focus on your business.

HOW DO WE WORK?

  • SETTING OBJECTIVES AND EXPECTATIONS

    Before we even set up the first campaign, we carry out a series of consultations with the client. At this stage, we discuss the expected results. Moreover, we agree on the forms of communication (e.g. e-mail and Slack), the project team and the terms of cooperation.

    We also talk about previous advertising activities, if any. This allows us to plan an adequate strategy and avoid testing solutions that did not bring the expected results in the past.

  • WE AGREE ON THE SCOPE OF ACTIONS

    Advertisements on Allegro are not everything, although we focus on them. The advertising network also gives you the opportunity to present your products on Facebook and Google. If a client wants to reach new users with their offer, then we use Google Ads. Facebook, on the other hand, is a great place to remind those who have already seen your products.

    Clients who are interested in a wider cooperation are also supported in the development of organic sales. We conduct a thorough analysis of the Allegro account and indicate areas that need improvement. These may concern, among other things, auction naming or the use of opportunities offered by coins or programmes such as Bestsellers, Great Summer Sale, Mega Bargains.

  • KEYWORD ANALYSIS, PRODUCT SETS

    In the next stage, we select relevant keywords for which the advertisement is to be displayed. For this purpose we use the Allegro campaign planner. It can be accessed only by those accounts that have spent at least PLN 3,000 on advertising in the last 3 months. PLN 3000.

    What if you’re just starting out with Allegro Ads and can’t boast a relevant advertising history? As an agency, we have access to the campaign planner from the level of our account. Thanks to this, we are able to choose such keywords that will allow you to effectively promote your auctions.

    At this stage we also prepare a breakdown by category or directly by products to be displayed in Allegro ads. We exclude complementary offers. This ensures that the cost of advertising remains at an optimum level, as products do not compete with each other.

  • TAKE-OFF AND ONGOING OPTIMISATION

    Once a campaign is approved and launched, we analyse the key metrics on an ongoing basis. We introduce the required changes to the strategy in order to constantly achieve better results. As part of optimisation, we e.g. remove keywords that do not bring the expected results or allocate a larger part of the advertising budget to products that generate the highest profits.

    Each client’s campaign is supervised by an Expert together with a Project Manager, who complement each other perfectly and constantly monitor advertising results. We are in constant contact with the client and implement new campaigns (e.g. for new products).

  • MONTHLY REPORTS AND RESULTS ANALYSIS

    After each month of cooperation we send detailed reports on the activities carried out and the results achieved. We return with real data, presented in the form of a detailed but accessible report. All this is done in order to make further actions even better and to bring more spectacular effects.

WE DISPEL DOUBTS

We offer a contract for an indefinite period with a 30-day notice period effective at the end of the month. For larger projects requiring complex team involvement, the notice period increases to 3 months. We are also open to non-standard provisions and predetermined periods of time. We prefer to tie our clients down with cosmic results and smooth cooperation rather than long-term contracts.

Of course! We have many clients under the wing of our agency who have decided to change their business partner.

You are probably well aware of the fact that there are many marketing agencies on the market today. Some deliver excellent results to their clients, while others only charge high salaries, offering mediocre results. If your business has fallen into the latter type, contact us! We will show you what can be improved to increase your sales. You will learn a new perspective of Allegro promotion, and the final decision on changing the agency will be made by you anyway!

Or maybe you think that your marketing agency is doing quite well with advertising products on Allegro? It is very possible that this is the case! Nevertheless, there is always room for improvement on the service market. Marketing agencies are not accountants whose work results are usually similar. Here you can always go from very good results to above average results. If you want to find out what you can do better, contact us for a free or advanced audit of your Allegro account.

Taking into account many years of experience, we know that it is impossible to give the same budget recommendation for everyone. We determine monthly expenses with each client individually. They are closely related to the number of promoted products and the competitiveness of a given industry. During the estimation process we take into account the optimal division into Allegro Ads campaigns, reaching new users with Google Ads and remarketing campaigns on Facebook.

We work for both beginner brands with a small advertising budget, as well as the largest ones – requiring a monthly budget of over 50 thousand PLN.

Contact us. Together we will determine the optimal budget.

Of course! As in any business, it is always possible to get better results on Allegro. Every month Allegro is visited by 18 million users, so it is a perfect opportunity to show them your products.

How can you get better results? It depends, so we avoid generalities and generalizations. Instead, we offer you a free audit of your Allegro account and Allegro Ads. This will allow you to point out key areas for improvement in your business. Our specialist will also present you with tips, the implementation of which will positively affect sales.

You can also take advantage of paid, advanced audit of your Allegro account and Allegro Ads combined with individual consultation. It will result in a dedicated document with an in-depth analysis and recommended changes. During the consultation, our specialist will present step by step the conclusions of the audit and suggest actions that will increase your sales. You can implement them individually, with your agency or with Space Ads experts. The decision is yours.

When running advertising campaigns, we mainly work on the advertising account and analytical tools. However, the success of advertising actions depends on many factors. Therefore, we systematically provide our customers with optimisation tips on how to present their offers on Allegro and suggestions for additional activities. The introduction of recommendations positively influences the improvement of effects, while their absence may limit the potential of a campaign.

If a client is open to broader cooperation, we help them develop organic sales on Allegro. Many factors influence the success of a given product, and in most cases a low price is definitely not one of them.

As part of our cooperation, we conduct a detailed audit of the account and indicate areas for improvement. We know from our experience that many sellers do not use the potential of combining products, adding coins or participating in programs such as Mega Bargains. And that’s just the tip of the iceberg. Contact us and use our expertise to grow your business on Allegro.

SPACE ADS – YOUR SALES PARTNER AT ALLEGRO

Knowledge and experience in Allegro advertising is incredibly important. However, this is not enough. What also counts is the knowledge of the promoted products and the ability to work with customers.

Thanks to many years of experience, we know how to direct the cooperation to make it as effective as possible. We have already promoted many brands from various industries. This ensures that we ask the right questions during an interview. And you don’t have to worry about forgetting to provide us with information that is relevant to your business. Check us out now by ordering a telephone interview or contacting us by email.

SEE WHAT THOSE WHO ALREADY NOW ACHIEVE GREAT RESULTS THANKS TO ALLEGRO ADS THINK ABOUT COOPERATION WITH US!