On most Google Analytics accounts, our customers see traffic sources that for many professionals may not be clear in understanding and conducting efficient analytics using source/medium sharing. Of course, we are talking about googleads.g.doubleclick.net and tpc.googlesyndication.com. Our solution If you want to verify revenue and have more accurate data from advertising campaigns, it’s a good […]
About Rafał Chojnacki
"W internetach" od urodzenia. Największy nacisk kładzie na aspekty techniczne kampanii reklamowych, czyli odpowiednią integrację systemów reklamowych oraz personalizację. Jest certyfikowanym ekspertem, specjalizującym się w Performance Marketingu, szczególnie w kampaniach Google Ads, Facebook Ads, SEO, Email oraz Push.
Entries by Rafał Chojnacki
Due to the accelerated digital transformation in companies around the world, we have prepared the most important elements that affect the sales outcome statistically in a large part of online stores. Although for each of the following points you could write a separate guide, here the goal is to pass on a kind of compendium […]
If you use payment gateways in your shop and conversion counting is integrated after the payment process, you may have encountered different banks or payment intermediaries in your Google Analytics reports. This article explains how to resolve the situation so that Google Analytics assigns transactions to the correct traffic sources. List of exclusions of […]
Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business. The following issues were raised: technical requirements, WordPress installation, system configuration, WooCommerce installation, store configuration, creation […]
We strongly recommend to Activate Google Signals in Google Analytics account for Cross Device Insights. Who doesn’t want more data ?:) Get more insights for better optimization marketing campaigns! Read more here: https://support.google.com/analytics/answer/7532985
Today we’ve got an option to use LinkedIn Member Interest Targeting on LinkedIn Ads! Interface on this PPC provider is for now very similar to Facebook Ads. This step can bring more advertisers to the Ad may become more expensive.
Conversion tracking in Google Ads is very important to keep your campaigns goal oriented. Here, couple of ideas what can you track in eCommerce: Newsletter Sign-Up. Contact by form. Click on eMail or Phone number. Register Account. Recommend product to a friend. Compare product. Add product to whishlist. Add review. Add product to Cart Purchase. Call […]
It is now possible to add Video into Responsive Display Ad on Google Ads. Video content is for sure more interesting for users so we’ve seen better CTR on this kind of Ads.
On our Manager Google Ads Account (MCC) we’ve just seen new subtype of campaign – Ad Sequence. We highly recommend to use this function in telling stories.