Entries by Rafał Chojnacki

Here’s Why Businesses Should Strongly Consider Using URL Shorteners in Social Media

With more than 4.14 billion people actively using social media platforms like Facebook, Instagram, Twitter, etc., businesses have already started scaling their social media marketing efforts and have been implementing various tactics to not only boost their engagement but also create an outstanding impression for their target audiences. Right from optimizing their social media profiles […]

5 Proven Tips to Attract Traffic to Your Ecommerce Website

According to recent reports, the global ECommerce market size in 2019 stood at a massive $9.09 trillion and has been predicted to grow rapidly at a 14.7% compound annual growth rate. With an ever-increasing popularity of online shopping, a record-breaking number of business owners have begun kickstarting their online stores. Add online ECommerce website builders […]

How to fix googleads.g.doubleclick.net sources and tpc.googlesyndication.com in Google Analytics

On most Google Analytics accounts, our customers see traffic sources that for many professionals may not be clear in understanding and conducting efficient analytics using source/medium sharing. Of course, we are talking about googleads.g.doubleclick.net and tpc.googlesyndication.com. Our solution If you want to verify revenue and have more accurate data from advertising campaigns, it’s a good […]

Referrals from banks and payment intermediaries in Google Analytics – solution

If you use payment gateways in your shop and conversion counting is integrated after the payment process, you may have encountered different banks or payment intermediaries in your Google Analytics reports. This article explains how to resolve the situation so that Google Analytics assigns transactions to the correct traffic sources.   List of exclusions of […]

Workshop about WordPress and WooCommerce on SKN e-commerce PUEB

Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business. The following issues were raised: technical requirements, WordPress installation, system configuration, WooCommerce installation, store configuration, creation […]

What to track as Conversions in Google Ads

Conversion tracking in Google Ads is very important to keep your campaigns goal oriented. Here, couple of ideas what can you track in eCommerce: Newsletter Sign-Up. Contact by form. Click on eMail or Phone number. Register Account. Recommend product to a friend. Compare product. Add product to whishlist. Add review. Add product to Cart Purchase. Call […]