Since Mid-October 2018, marketers have started witnessing a rather strange query parameter called ‘fbclid’ in their Google Analytics reports. Here’s what it looks like: As a result of this tag, even the tidiest of the page reports have started looking a whole lot messier with most of the URLs consisting of the fbclid parameter. That’s […]
About Rafał Chojnacki
"W internetach" od urodzenia. Największy nacisk kładzie na aspekty techniczne kampanii reklamowych, czyli odpowiednią integrację systemów reklamowych oraz personalizację. Jest certyfikowanym ekspertem, specjalizującym się w Performance Marketingu, szczególnie w kampaniach Google Ads, Facebook Ads, SEO, Email oraz Push.
Entries by Rafał Chojnacki
With more than 4.14 billion people actively using social media platforms like Facebook, Instagram, Twitter, etc., businesses have already started scaling their social media marketing efforts and have been implementing various tactics to not only boost their engagement but also create an outstanding impression for their target audiences. Right from optimizing their social media profiles […]
According to recent reports, the global ECommerce market size in 2019 stood at a massive $9.09 trillion and has been predicted to grow rapidly at a 14.7% compound annual growth rate. With an ever-increasing popularity of online shopping, a record-breaking number of business owners have begun kickstarting their online stores. Add online ECommerce website builders […]
On most Google Analytics accounts, our customers see traffic sources that for many professionals may not be clear in understanding and conducting efficient analytics using source/medium sharing. Of course, we are talking about googleads.g.doubleclick.net and tpc.googlesyndication.com. Our solution If you want to verify revenue and have more accurate data from advertising campaigns, it’s a good […]
Due to the accelerated digital transformation in companies around the world, we have prepared the most important elements that affect the sales outcome statistically in a large part of online stores. Although for each of the following points you could write a separate guide, here the goal is to pass on a kind of compendium […]
If you use payment gateways in your shop and conversion counting is integrated after the payment process, you may have encountered different banks or payment intermediaries in your Google Analytics reports. This article explains how to resolve the situation so that Google Analytics assigns transactions to the correct traffic sources. List of exclusions of […]
Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business. The following issues were raised: technical requirements, WordPress installation, system configuration, WooCommerce installation, store configuration, creation […]
We strongly recommend to Activate Google Signals in Google Analytics account for Cross Device Insights. Who doesn’t want more data ?:) Get more insights for better optimization marketing campaigns! Read more here: https://support.google.com/analytics/answer/7532985
Today we’ve got an option to use LinkedIn Member Interest Targeting on LinkedIn Ads! Interface on this PPC provider is for now very similar to Facebook Ads. This step can bring more advertisers to the Ad may become more expensive.
Conversion tracking in Google Ads is very important to keep your campaigns goal oriented. Here, couple of ideas what can you track in eCommerce: Newsletter Sign-Up. Contact by form. Click on eMail or Phone number. Register Account. Recommend product to a friend. Compare product. Add product to whishlist. Add review. Add product to Cart Purchase. Call […]