Push Notification is the Marketer’s Latest Crush

Push notification marketing is gradually becoming rage everywhere. This interesting approach is more engaging than many other marketing practices doing rounds across the world. Marketers who have applied the technique have found that it triggers interest among the customer base towards a brand. The much thoughtful approach excites customers and draws their attention to an […]

Google Hotel Ads, an effective roll-out for hotel owners

Today’s ad campaigns are more dynamic than ever. Think of Hotel ads. Remember, you had booked hotel rooms on a trip last summer? How did go about it? Of course it was Google, your one and only friend when you are in need of anything. So how does it happen? If you are thinking that […]

SKAG – A Fundamental Strategy for Generating Overwhelming PPC ROI

SKAG’s are in trend right now. They are everywhere and PPC communities have identified them as one of the most profitable strategies delivering consistent outcomes. There are few reasons justifying the popularity of SKAG in the digital marketing arena. SKAG the new kid SKAG is a relatively new approach in the PPC market and it […]

YouTube Ads, an effective strategy to target your audience

If you have plans to incorporate video ads in your latest marketing strategy, YouTube should top your list of feasible options because this video platform is known in recent times as an unparalleled channel for maximised marketing benefits. You Tube ads that interest your audience When you decide to invest on a marketing strategy such […]

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions. […]

Google Display Network, the new age tool to keep your target base growing and intact

Are you worried if you have access to the right target base? If this seems to be a problem for you, Google has an answer. It has come up with a highly functional platform otherwise known as the Google Display Network. With the GDN you can reach out to the people you want to and […]

Workshop about WordPress and WooCommerce on SKN e-commerce PUEB

Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business. The following issues were raised: technical requirements, WordPress installation, system configuration, WooCommerce installation, store configuration, creation […]

Google Shopping adds new dimension to e-marketing strategies for merchants

Google has another indispensable product under its flagship, it’s called Google Shopping. It was formerly known as “Google Products, Google Product Search and Froggle”. So, here is something merchants would like to know, the platform is empowered to help retailers connect with shoppers and attain conversions. It is a podium from, where customers can find […]

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to […]

How white label outsourcing is leveraging business for clients

White label outsourcing is a digital way of increasing profitability for clients. A lot of agencies are working to boost revenues for client with advanced white label techniques. You must now be thinking how these agencies are actually putting their efforts.   How white label outsourcing adds a new marketing dimension With cut-throat deadlines and […]