Facebook Ads Manager. What is and how to use a Facebook ad account?

Facebook is a social networking site that boasts a gigantic number of users and popularity all over the world. When it comes to advertising account, Facebook allows you to reach a much larger audience than just the users who observe your company fanpage.

The proper use of an advertising account allows you to increase the effectiveness of your marketing efforts, as well as effectively promote your business on Facebook. It really is worth creating an advertising account. Facebook also allows you to create a Business Manager. You can use it to manage access to your business account while respecting your privacy.

What is an advertising account?

An ad account is an account on Facebook that is used to create advertising campaigns. While having a company account (fanpage) is obvious, not always advertisers decide to create an advertising account.

Create an ad account because having one carries a lot of benefits. Why?

An ad account provides a wide range of options for the advertiser, by managing the ad manager, product catalog, pixel and other tools of the Facebook advertising system.
Because of the cost-effective ratio of opportunities as well as effects to the price of activities carried out with the help of the ad manager.

How do I get started with an advertising account?

To create an advertising account, you should first create a private profile on Facebook. The private account should contain your real information. Although some people choose to create fictitious accounts, a private account with real information about you is the best solution and the only one that complies with Facebook rules. For this reason, create an account that you sign with your name.

You can implement your marketing efforts from within the Facebook Ads app or from your Facebook page.

In order to be able to use the advertising account, you need to create your own Facebook page after creating a private account. In this case, you can create a company fanpage, a public figure profile or a “community”.

You can then supplement the created page with information about your business. This includes your company name, contact information, and business profile. Once you’ve done that, you can start your ad center.

By creating your first Facebook ad, you are simultaneously opening a new ad account. For you to start your first campaign in the ad manager, you need to click on the menu marked with dots.

What does the ad manager offer?

Facebook Ads Manager makes it possible for you to display your ads not only on Facebook, but also on Instagram, Messenger, and the Audience Network. By advertising on popular social media and managing your ad account in one place at one time, you can easily run your marketing efforts. The ad manager is located in the menu on the left.

While doing your marketing in the ad manager, you can also use the app dedicated to iOS as well as Android.

This makes reaching out to social media with your perfectly planned campaigns no problem, even when you are on the go.

With the ad manager you can:

  • create and edit ads,
  • monitor the effectiveness of your ads, and
  • manage your advertising budget and schedule

How does campaign creation work when you use an ad manager?

Facebook’s ad creation process consists of three levels. These are the campaign level, the ad set level, and the ad level.

In the campaign level, you can choose the goal of the ad, as well as the overall goal of the entire campaign. For example, the overall goal of the campaign can be brand recognition. Once you have made the right choice with the ad manager, you can proceed to specify the audience.

You then set the budget and the schedule.

Ad manager and choosing the right campaign goal

You must know that business goals are very important. If you are using an advertising account, then you definitely want top-notch marketing.

In order to make it happen, you should not only create one advertising account and take care of basic things like adding a payment method, but also think about your marketing goal. You can decide on broad goals such as:

  • Recognition
  • Conversions
  • Purchase consideration

If your goal when creating a campaign using an advertising account is recognition it means that you want to increase interest in your products and services.

When campaigns have conversions as their goal, you are focused on selling products as well as services. The displays of your ads are meant to make other people take a specific activity related to your business. You can also choose a conversion other than a purchase. It all depends on your preferences.

Considering a purchase as the goal you set when you create a campaign using your ad account will make you get Facebook users thinking and looking for information about your business.

In this way, you are building a base of future customers for your products and services.

Set level of ads served from your advertising account

As part of your marketing efforts using the Ads Manager located in the left-hand menu, once you have selected a target that is appropriate for you, you can determine the pages on which your advertising materials will be displayed.

The displays can take place on: Facebook, Instagram, Messenger and Audience Network. The place for your campaign depends largely on the target you choose.

At the point when the Facebook ad purchase type is an auction, enter a descriptive name for the ad set. Next, include dynamic ad material that makes the campaigns visually appealing. Next, set a daily budget and enter the appropriate amount.

In the next step, choose a start and end date for the activities to promote your business on Facebook.

The next step is to determine the audience you want to see the ad. So, on the ad manager page available in the menu on the left, you create a new audience group. You set the location, gender, age, specific targeting and languages.

Continuing with the settings of the ad manager, you choose their placement and then save your settings.

Facebook ad account and ad level

Once you’ve created a campaign and ad set using an ad account, it’s time to move on to the Facebook ad creation page.

Ad accounts give you the option to determine whether you want your business to be represented by a Facebook fanpage or an Instagram account. Then, on the displayed web page, select the format, for example, a single image, a video, a carousel of ads or a collection.

In a further step on the ad manager page, select what you want to add, which is multimedia. Go through the steps of this process, which vary depending on the format you selected.

View a preview of the ad and click “Publish.”

From then on, your Facebook page, Instagram, and Audience Network will display content promoting your business. Your account will be charged.

Advertising accounts and introducing a payment method

Running a Facebook advertising account and marketing on an advertising account involves making payments.

To add payment methods, go to Payment Settings and the Payment Methods section, then add your preferred payment method. When choosing a payment method for Facebook Ads, you can opt for:

  • Payment Card
  • PayPal,
  • Facebook coupons

Depending on the payment method you choose, you may need to enter your invoice information, the email of the person you want to invoice and basic company information.

For example, if you are marketing an online store, select the appropriate method in the menu and optimize.

Your advertising account will be billed and you will be able to check it on an ongoing basis. Payments for Facebook Ads are documented and a payment confirmation is sent to the email address specified in your advertising account. Your ad account only allows you to use the “Pay Now” option when there are funds in your business account balance.

Advertising accounts and access to them from the company manager, i.e. Business Manager

Business manager is also a very useful tool. Facebook advertising account can be managed from the business manager. In the aforementioned business manager, you can use all of your marketing activity if you do not share an ad account with anyone.

By having a Facebook business manager, you gain access to every business account in one place. You check how your Facebook ad account is performing through the business manager as well. Business Manager allows you to grant access to resources to your team members, partner agencies, and vendors.

Business Manager allows you to collaborate conveniently without granting access to your private profile. Your Facebook advertising account also remains under your exclusive control.

Advertising accounts and access to them from the company manager, i.e. Business Manager

Business manager is also a very useful tool. Facebook advertising account can be managed from the business manager. In the aforementioned business manager, you can use all of your marketing activity if you do not share an ad account with anyone.

By having a Facebook business manager, you gain access to every business account in one place. You check how your Facebook ad account is performing through the business manager as well. Business Manager allows you to grant access to resources to your team members, partner agencies, and vendors.

Business Manager allows you to collaborate conveniently without granting access to your private profile. Your Facebook advertising account also remains under your exclusive control.

Business Manager is therefore all about secure access management.

Advertising account summary, and Business Manager.

It is worthwhile to create an advertising account. It is also worthwhile to enjoy the capabilities of Business Manager. To create the first mentioned account, you need to have a private profile. You also need a Facebook page. This page is, for example, a company fanpage.

When you set up a company page, your posts do not have to reach only the users who are watching the page. In fact, it is possible to have a much larger reach on Facebook. In the menu on the left, you can choose an ad manager and specify your marketing settings in detail.

The company pages using the advertising account as well as the business manager can be managed in such a way that security and privacy are maintained. From the business manager, you can add a new person to access the page and not worry about them seeing more than the content of the company page.

Facebook ads are billed in a fair and affordable way, and you can customize your payment settings to suit your preferences. The cost-effectiveness of online marketing with Facebook Ads makes a negligible number of people decide to delete their advertising account.