What is inbound marketing? Yes! This is the first thing that strikes your mind when you come across this overly popular term. Inbound marketing is a highly tempting approach to lure customers. It drives people towards a product or service and keeps the target engaged throughout. This technique is extremely inviting and comprises different smaller initiatives which play a remarkable role when combined together.
All about Inbound marketing
Now you may be wondering how this marketing technique can be used in an ecommerce landscape. In order to win interest of customers and to ensure that your brand remains ahead of your competitors, it is best to execute this marketing initiative to optimise ROI for your business. In short you can define this as a strategy which makes use of content that is of relevance to prospective and current buyers such that they are convinced into buying a product or service from your company. Inbound marketing is a great way of drawing customer interests. It can be regarded as a campaign or a tool which offers great results.
Inbound marketing and its strong presence:
However many of you may still be thinking why inbound marketing is needed for ecommerce. Inbound marketing involves techniques which bring relevancy. It is an effective way to approach customers who have an inclination towards relating to a brand that caters to their bespoke needs. It’s not hard-core marketing yet it is nothing less than mainstream marketing. The only difference lies with the approach with which it is executed.
Here are some facts related to a paradigm shift in consumer behaviour which you can go through to understand the growing need for inbound marketing and its role in ecommerce:
- Now that shopping has been shifted to Smartphone screens, a huge percentage of shoppers admit to buying products on their mobile phones.
- Today’s consumers increasingly consider voice assisted buys which occur on various types of devices.
- A research has shown that product searches in the coming years are likely to happen through voice search
- Ecommerce sites alone don’t witness purchases. Shopping is also happening over social media platforms.
Followed by these, ecommerce has also turned faster and accessible. It is happening over various kinds of devices and platforms which are easily accessible to users. Hence it can be said that inbound marketing is a powerful tool which empowers a business to understand the following:
- Understanding customer behaviour
- Understanding prospective and existing customer base
- Understanding earlier customers
The main objective of relying on inbound marketing is to boost ecommerce for a business. The marketing strategy helps with the following:
- Increasing the conversion rates
- Increasing the number of visitors
- Increasing brand value
- Increasing the average value of an order
It is today considered to be one of the most effective ways to promote your brand value and products. Here are some primary ways inbound marketing can help ecommerce:
- Attracting customers by generating awareness or triggering brand recognition
- Capturing interest of consumers
- Helping meet up to customer expectations
Indeed to reach out to your customers, you will need help of inbound marketing.