How to conduct effective communication through Insta Stories?
According to what Instagram announced, one third of the most viewed Instagram Stories come from businesses. Additionally, in the face of low organic reach, as well as an overabundance of posts, in order to carry out effective communication and at the same time stand out in social media, it is worth using Instagram Story.
Companies can use Instastories to highlight photos and videos about their products and services. Building brand awareness is possible thanks to the Instagram application. To properly create Instagram stories, it is worth using proven methods that allow many brands to communicate effectively.
First: Just show yourself to the world on Insta Stories
Insta stories are, as the name suggests, about showing stories. A story without people doesn’t exist. Since instagram stories are geared towards immediacy, it makes sense to show your face, personality, and identity.
Showing your work behind the scenes in IG stories is guaranteed to humanize your brand. Let your company be associated with what is human, as this is the only way your audience will feel close. Instagram is a great tool to gain the likes of potential customers as well as regular buyers of your products and services.
People want to know who is behind the finished product or the service provided. Impersonal and soulless companies do not evoke positive associations, and therefore cannot be persuasive when communicating on social media.
An account of a day at work on a production line, for example, can show that employees feel great about their place of employment. For a huge number of potential customers and also contractors, the atmosphere in your company is really important. Therefore, on Instagram, you can show off the behind-the-scenes aspects of your work that are interesting to all your audience.
Second: Show off what customers have gained from your business
The key word here is photo repost. Imagine that on Instagram, your satisfied customers have posted content with your company logo prominently displayed. By doing so, they are advertising your business for free. Your customers, when you share their photos will feel distinguished, while you will gain their liking and your business the trust of Instagram users.
Instastory is a great place to publish the results of your work that has already been put into the hands of buyers of your products and services. This type of coverage on Instastories is proof of brand recognition. This is because it is not by chance that customers are bragging about your company’s products and services.
Sharing your content is a great way to maintain a good relationship with your customers and promote your business.
Third: React to current events
Real time marketing is a marketing tactic that relies on the publication of news that relates to current events. So if you have a national holiday coming up, your national soccer team is playing in the World Cup finals or a new president has just been elected, it’s a good idea to put that information on your main wall.
‘ If users watching your profile take a look at Stories, they will always find out what important things are happening in real life. This form of running Instastories makes profiles on Instagram associate with everything that is timely.
People want to be up-to-date, and by running your Insta Stories this way, you give them the opportunity to do so. Let your brand be associated with what is always current.
Fourth: Seize your moment on Instagram Stories
On Instagram Stories, every second counts. In that time, you can either dissuade someone from taking your offer or convince them to take you up on it. There is very little time to showcase your stories.
It is enough to visit the profiles of famous brands to see how the giants communicate with their followers. A huge number of observing users use the Swipe Up function and go to any place in the network because of the persuasion contained in very short materials.
By seizing the moment on Instagram, you can achieve really great things. That is the nature of Instagram Stories. It is good when the material that is published will be rich in useful information for users.
There will then be a sharing of content between users that they find valuable. The guiding principle of seizing the moment that Story offers on Instagram is to bet on quality rather than quantity when it comes to publishing content. Quality content symbolizes quality products and services. Therefore, you cannot fail to exemplify that brief moment when you and your company are seen on Insta Stories.
Fifth: Be consistent when it comes to publishing content on Instagram Stories.
When it comes to the accounts that you publish on your Instastories, make sure that the colors, filters, and fonts used do not vary too much. You will not attract users to your profile when most of your publications look chaotic.
People like to “feel” a certain Instastory vibe. Take a peek at the accounts of users who know how to keep a consistent profile style. Let each account stand out from your competitors on Instagram, while keeping them all aesthetically uniform.
By sticking to this rule, it will certainly be easier for you to communicate effectively. On Instagram, you can have your own unique style. Keep it to yourself!
Highlights of effective communication related to Instastories
What is Swipe Up on Instastories?
If you have at least 10,000 followers on your profile, you can use the Swipe Up feature, which allows you to add links to your accounts on Stories Ig.
This feature can be a great form of effective advertising. All you have to do is to make sure that the stories you share tempt you to click on the link.
You may want to formulate intriguing questions in Stories, add videos that will whet your appetite to learn more about your product or service, or include valuable information in the post. Of course, the format of your Stories depends entirely on your own creativity.
What is the power of featured accounts on Instagram Stories?
Instagram gives you the ability to highlight accounts. In a special Stories section, featured accounts don’t disappear after 24 hours. This is a great option, for example, to show a brand story in a story. Featured accounts can also show the behind-the-scenes of your business on your profile. Featured stories are great if they take on the format of a business card for your profile.
Customer reviews, statistics that you can be proud of as a brand owner, a video showing how you spend your free time, or a link to your best blog post will definitely show your best side.
Featured stories can be created by clicking “+” under your Instagram description. You can then choose which accounts to highlight. For example, you have the option to choose one from your archives or one that is currently in the Stories section. The power of featured accounts is that every person can see on their device screen who you are, what you do, and what good things you offer.
Apps like Instagram, Facebook, and other social media outlets allow for online marketing with great results. However, it all depends on how thoughtful the actions you take on Instagram and other social media are. Show the best side of yourself in featured Stories, and it will definitely have a positive impact on your business.
What is feed and how to use it on Insta Stories?
Feed means “to feed” in English. In the case of Instagram, this word means all the visual material on the profile. Videos featured in Stories and graphics fall under the term in question. Everything that is visible on your profile, therefore, the visual checkerboard makes up what you feed your users. So make sure you have the best visuals possible when you ask users questions, create more Stories, and include photos and video in your testimonials,
What is a hashtag and how to use it in marketing on Instagram Stories?
When Instagram users turn on their apps they have access to various accounts. Many of these accounts feature more than one hashtag. Hasthtags in posts allow for a huge increase in reach. However, it’s worth knowing that you don’t have to use only the popular hashtags when publishing another of your tagged accounts. A pretty good tactic when it comes to adding testimonials is 2-3 popular and 2-3 less popular hashtags. It is worth using both Polish and English hashtags. English language equivalents allow you to achieve global reach.
Summary on effective communication in Insta Stories
Instastories is a great place for online marketing. It is worth being inspired by how major brands communicate with their users. People who manage marketing in such companies pay a lot of attention to each video.
Based on any of the videos of reputable brands, you will notice a distinctive style. You can boldly reach out to the archive of content published on Instagram for inspiration and to draw the right conclusions for yourself. Show your face, your personality, your behind-the-scenes work and be consistent in your efforts and Instagram will become a lever for your business. Use the Swipe Up feature to be persuasive. Featured accounts on Instagram allow you to capture a great deal. Thanks to the fact that they will not disappear after twenty-four hours, the user who shares them can make his business card this way.
“Feed” is everything that an Instagram user feeds his audience from a visual angle. Hashtags allow for a significant increase in reach. This applies to both global reach and that of our country. This is because it all depends on the language used for tagging.