How to use Google Data Studio in E-commerce?
In E-commerce, data analysis is very important. For this purpose, you can use Google Data Studio. The mentioned tool is very easy to use, and the reports that you can generate from different sources thanks to the charts and colors are very clear. Google Data Studio is innovative because it allows you to conduct analysis from different data sources and then create one comprehensive report. So you don’t have to switch tabs in your browser to verify all the statistics.
What Possibilities Does Google Data Studio give you?
In Poland, Google Data Studio began to be available in 2017. The possibilities of Google Data Studio are appreciated by:
- specialists in online marketing,
- SEO/SEM specialists, as well as
- entrepreneurs with their own online business.
Any e-commerce project created by more than one person may require collaboration. Google Data Studio saves time by allowing multiple people to view reports and edit them together. You can decide what permissions individuals can have when it comes to viewing and editing reports. You have the ability to share a link to a report with specific users who can view, edit, or own it depending on their permissions.
Google Data Studio also gives you the ability to export and upload reports in a classic PDF file.
The tool also offers the ability to add dynamic links to pages in the report. All the report viewer has to do is click on the link and it will quickly display the desired data.
The described tool also has hundreds of ready-made and polished templates that make each report clear and visually appealing.
You can integrate Google Data Studio with various data sources. The integration process is very simple, as all you need to do is log in to an account on a particular service to attach information from it to your report. Data Studio then automatically connects to the data source and displays it.
From what sources can you Import Data into Google Data Studio?
Reporting in Google Data Studio can be based on sources such as, but not limited to:
- Google Ads,
- Google Search Console,
- Google Analytics,
- YouTube Statistics,
- Big Query, and
- Google Sheets.
For example, when you prepare a report on your Google Ads campaign, you can display key data such as clicks, CPC averages, impressions, and conversions in the reports. As we mentioned, you don’t have to limit your report to a single data source.
So, it’s no problem to include Google Analytics data and an overview of your e-commerce business’ entire website traffic in one report along with an overview of Google Ads data. By directly combining information from different sources, the reports allow you to have everything important for the growth of your business in one place.
There are people who accuse the authors of Google Data Studio that the mentioned tool is not innovative at all. Such opinions should not determine our judgment. Admittedly, Google Data Studio uses tools available on Google Analytics, for example, but it allows you to create one comprehensive report and this proves its innovation.
In a situation where you will need data from other systems than Google, this is also possible. You can easily do reporting based on data from SQL, content management systems, warehouse systems, internal sales systems, etc.
Where do I Start using Google Data Studio?
It is very important that you get familiar with the interface and basic features when you start using Google Data Studio. Once you learn the software from the ground up, you’ll be able to create your first reports quickly and easily.
At the very beginning, we need to go to the Google Data Studio website (datastudio.google.com). We can use the capabilities of the described tool after logging in. If you do not have a Google account yet, create one and fill in the form.
Then you will be taken to the main page. You can then create a new report or use the templates built into the tool.
Next, you can set the view of reports or data sources. You can sort them by criteria, such as name, date of last modification, and date of last use.
In the central part of what you see on the screen is a list of reports that are available in the tool. On the right side, on the other hand, there are two very important tabs, such as REPORTS and DATA SOURCES.
In the right corner of the main view, you will also find a button that allows you to create a new report or new data sources.
There is also a section that allows you to easily check for recent updates to the tool.
What is the relationship between Google Data Studio, Google Search Console, and SEO?
You can use Google Data Studio reports in any way you want. For example, you can use data from GSC in Google Data Studio reports and analyze them together with data from Google Ads. You will then gain a more complete picture of your online visibility.
Google Data Studio is also very useful for SEO. Especially if you’re running an e-commerce business, thanks to the reporting capabilities, you’ll not only take care of your website’s position in Google but also the optimization of your website for the algorithm.
E-commerce business owners will quickly appreciate the benefits of Google Data Studio. With data from more than one source in a single report, they can make decisions that will positively impact the search engine rankings of their websites. SEO specialists using one report can therefore analyze:
- website traffic,
- rejection rate,
- session time and
- purchase path model.
Data Studio can be integrated with SEO tools such as:
- Competition Insights,
- Organic Traffic,
- and many others.
What Advantages of Google Data Studio are useful in E-commerce?
Analyzing KPIs is really easy with the tool described above. In the e-commerce industry, a KPI will tell you directly how much you need to spend to get a user to buy a product. Gathering valuable data in one and analyzing statistics can be, for example, the basis for implementing a new advertising campaign.
The possibility of sharing data in the form of embedding dashboards on the website is a big advantage of the described tool. For example, you can share the results obtained by the blog on the website in real time. The ability to export the report, to which you do not have to enter the statistics manually and make it public is certainly useful in the e-commerce industry. Embedding dashboards that are properly described can become a reason for users to write more comments.
Data Studio is a versatile tool that allows you to analyze the effectiveness of e-commerce activities or the position that a website achieves in Google, and then make the report public. As a result, it is also possible to stimulate users’ activity.
Certainly, automation of reporting is also a benefit in e-commerce. This reduces the time it takes to analyze key performance indicators on a regular basis, as well as the time required for analysis.
With data visualization and export capabilities, e-commerce business owners can have the most important information on view directly in the tool, in pdf format, or as embeddable dashboards.
The intuitive interface is also a definite advantage for anyone in the e-commerce industry. There is no need to go through online courses just to learn how to use this tool.
A definite advantage of Google Data Studio is also its interactivity. The date range can be changed. Just as you can filter the data in a report. Of course, filtering data in PDF files is not possible.
Why is it worth using ready-made templates in Google Data Studio?
It is worth using ready-made templates. When you log into the software, you will find sample templates at the top of the page. You have the option to use them right away or simply treat them as inspiration. Data visualization and its form are very important for reports to be readable. Ready-made templates will be useful to present:
- Search Console report,
- YouTube Analytics report,
- a general summary of Google Ads campaigns, as well as
- special report for e-commerce campaign data.
If you use a ready-made template, you will definitely reduce the time you need to prepare a new report.
Summary – how to use Data Studio in E-commerce?
Thanks to the described tool, anyone who has an e-commerce business can make accurate reports of their activities. The sources of data can be, among others: Google Ads, Big Query, Google Sheets, etc.
Importantly, you can include more than one data source on a single report. Thanks to this there is no need to switch tabs to check the report referring to other sources.
Reports can take a variety of chart forms. The data source transfers the data to the report automatically, so there is no need to import the data manually.
You can save a report as a pdf, but in these cases you cannot edit or filter the data. Reports can be viewed and edited using the software described here or embedded on external websites. It is possible to send links to the reports.
Admittedly, similar reports can be created by tools such as Google Analytics, but only in Data Studio is it possible to create one that draws on different sources.
Data from a comprehensively formulated report can be used, for example, as a basis for subsequent decisions taken by the owner of the company. A publicized report that does not require manual entry of statistics can also serve as a method of establishing relationships with users.
Perhaps there is some information about your business that is worth bragging about to Internet users? For example, a bar chart that shows the growth of some aspect of your e-commerce business can be a source of pride. Additionally, it may encourage potential customers to make purchases from you.