How to use Hashtags on instagram and how to choose popular hashtags?

Instagram is one of the largest social media sites. Millions of unique users create and receive massive amounts of content every day. To make it easier for them to find what interests them the most, hashtags (hashtags) were created. These are nothing more than words or strings of words, preceded by what is known as a hash, or #. Hashtags on Instagram are designed to organize and categorize materials with similar themes among the vast amount of content posted on this portal. This allows users to easily find interesting items among the photos and videos published at any time. Hashtag is a powerful tool to gain more followers, and in the case of business profiles, to attract new customers. But how to use this tool? How to identify the most popular hashtags, ideally suited to the content presented?

Hashtags on Instagram – how does it work?

For social media users, they are the same as keywords typed into Google search. Using them, they can search the unstructured space and find specific content. This is the reason why, when creating a post on Instagram and writing an accompanying note, we should not limit ourselves to taking and processing photos. It’s always a good idea to remember to add hashtags that will direct your audience to your profile and bring back people who are interested in the topic the post is about.

Using hashtags on Instagram also allows users to personalize the content they see. In addition to specific profiles, they also have the ability to follow hashtags, so they can view content that is on accounts other than the ones they have added to their followers. This is why adding hashtags is so important – it allows people who haven’t reached out to a profile before to discover it. Correctly selected hashtags on Instagram allow you not only to achieve a better range of posts, but also make it easier to reach a specific target group. This, in turn, creates an opportunity to get potential customers interested in your product or service, who may become engaged brand ambassadors in the future, bringing you tangible profits.

To achieve this goal, it is important to make sure that the hashtags used in social media are not random. It is necessary to develop a specific strategy thanks to which the Instagram algorithm will promote the content you publish, making it easier to attract new audiences. We suggest how to make the most of the opportunities offered by properly selected hashtags on Insta.

Jak umieszczać hashtagi na Instagramie – posty i relacje

Publikując pojedynczy post na Instagramie, możesz użyć maksymalnie trzydziestu hashtagów. Wiele osób jest przekonanych, że wykorzystanie ich wszystkich sprawi, że treść, którą się promuje, dotrze do większej ilości użytkowników. Nie jest to jednak prawda. O wiele ważniejsze jest stosowanie wartościowych oznaczeń – tagów dopasowanych do publikowanej treści. Hashtagi na Instagramie powinny być przede wszystkim urozmaicone; umieszczaj między 10 a 20 hashtagów pod danym postem.

Hashtags in InstaStories – is it worth it?

An interesting way to support marketing efforts on Instagram is to regularly publish content in InstaStories. These can be photos, short videos or polls that allow you to interact with users. By design, they are meant to be a live report; they can be seen by all Instagram users (except those blocked by the user in question) for 24 hours after publication (unless you save them to “featured accounts”). Instagram allows you to include up to ten active hashtags in Stories, which can increase your profile’s reach and improve the visibility of your posts in search results.

On the other hand, InstaStories – tagged with too many hashtags – look unreadable. Content published in this way is displayed for only a few seconds before “jumping” to another board or another user’s account. Too much content makes the user have to specially stop scrolling Stories to read the whole text. It’s not hard to guess that very few people do this. Because of this, a account with many visible hashtags can discourage users rather than interest them.

How to deal with this problem? Simply, for example, make each manually typed hashtag as small as possible or hide it under a photo or sticker. All elements in Stories can be shrunk and enlarged as much as you want by stacking them on top of each other.

Another option is to change the font color to the background color. In this way, the hashtags used will remain invisible to the user, however, making the reach of the accounts greater than before their application.

Determining the popularity of hashtags

Anyone who has published content on their profile on Instagram knows that in some situations, identifying even a few matching hashtags can be a real challenge. This is the best time to take a look at the tools that Instagram itself offers in this area.

By typing in the hashtags you’re interested in into Instagram’s search engine, you can easily check out other tags used in particularly popular posts from that category. This allows you to show the tags that may best resonate with the target audience of your posts.

Importantly, pay particular attention to those accounts that have only slightly more followers than you do. The mechanisms that work for social media giants and strong personal brands have their own rules. The popularity of their posts depends more on the engagement of their followers than on the appropriately selected hashtags.

It is also worth checking what hashtags are related to the one you intend to use. This identifies specific keywords used by other users along with the one you are most interested in.

Hashtags on Instagram – what is the importance of their popularity?

In order for hashtags on Instagram to fulfill their role as a tool to help promote posts and the profile as a whole, it is necessary to develop a strategy to quickly become part of the community of this medium. Developing and using a hashtag library is a particularly good idea, allowing you to easily identify the best tags for a given photo before placing them under a post.

To create one, it is necessary to divide the tags you will use on Instagram into several categories.

Most popular
In addition to tags unique to your industry or brand, use general hashtags that relate to your business while being among the most popular, having more than a few hundred thousand or even a few million results. Their use can make the reach of the publication immediately after publication very high. Keep in mind, however, that a post from a category described by a particular hashtag will only be visible for a few seconds before being pushed down by posts from other users and brands whose photo descriptions contain the same tag.

Placing 3 to 5 hashtags under a post with tens of thousands of posts does not increase the reach as much as using the most popular ones, but it does allow for longer visibility of the post among people interested in a given category. Remember that the effectiveness of a hashtag can change, so check the current trends regularly. A hashtag can be just a seasonal fad (this applies to tags that are created, for example, in response to specific events or that spike in popularity at certain times of the year, such as Christmas or vacations) or a new, lasting trend on Instagram or across the internet.


Contrary to what you might think, it’s a good idea to use even niche, low-popularity hashtags that have a maximum of a few thousand results. Their use allows posts to stay at the top of the list of most popular content in a given category even for weeks. This, in turn, allows the brand to reach people who did not know it before, and who are interested in a given category.

Directly related to your brand
It’s good if your brand is associated with a specific hashtag. Use the brand name or other unique hashtags related to, for example, an advertising slogan or slogan that relates to the overall brand activity and your profile. Additionally, use tags tailored to a specific campaign or product group.

Before you tag a post with a particular hashtag, remember that it must relate directly to what is in the photo or video, or the location to which the material is linked. In addition, once created, your library, as the foundation of your strategy in this area, must be reviewed regularly. Each hashtag must be regularly reviewed for effectiveness. It is easy to check its effectiveness using statistics.

Hashtags aren’t enough – how do you keep your post ranking high?

Keeping your content highly ranked doesn’t only depend on hashtags. A huge role is played here by the actions taken within the first hour after publication. Many reactions of Instagram users and comments, to which the person running the profile will quickly respond and answer, also helps to increase and maintain the popularity of the publication and the entire profile. Not to mention that it allows you to increase the engagement of the community centered around your brand. Therefore, activity on such a dynamic service as Instagram cannot be limited to taking photos and annotating them with a hashtag! Recipients are more likely to comment on posts and click “follow” to users who interact with them.

Hashtags on Instagram – the role of statistics

The “View Statistics” tab, located directly below the photo, provides a range of information about the actions taken by users from the post. Thanks to it, you can see how many people have seen a given content and how many users have decided to visit the profile. Moreover, you can check the effectiveness of hashtags there. The “Explore” tab is also a valuable source of information (“Explore”), which shows how many people have seen a given post and how they found it (views are divided into those coming from the Instagram homepage and from hashtags), as well as how many viewers come from outside the group observing the profile.

Reviewing the statistics of specific posts is an essential part of creating a strategy and tagging library. In doing so, it’s worth paying attention to posts that have become particularly popular compared to others. If you want to see which materials have gained the most reach, look in the “Statistics” tab under the “Edit Profile” button, and then check “Content Interactions” in the statistics summary. There you will find information about likes and comments, as well as a summary of the most popular materials in the selected time period.

Generators – external tools to help you build your hashtag pool

In addition to analyzing your own posts and those posted by other profiles, you can use external tools such as hashtag generators. They allow you to determine which of the popular hashtags fit your brand and the content you publish on your profile. This way, you don’t have to come up with unique hashtags on your own and test their effectiveness through trial and error. Some of the most popular services and best programs to help you grow your account on Instagram include:

  • Tagsfinder – this tool is a hashtag generator. It allows you to choose the 30 best tags for your post based on your keywords.
  • Hashtags for Instagram – In this tool, you type in a hashtag, keyword or phrase and the algorithm helps you search for a certain number of popular hashtags that are related to them.
  • Hashtag Inspector PRO – a tool that makes it easy to find the best hashtags based on specific keywords or phrases. Allows you to create your own set of hashtags, copy and paste them directly into a post.
  • Hashtags – for likes for Instagram – shows the most popular tags in each category. Like the earlier generator, it allows you to create your own collection of hashtags and paste them directly into a post on Instagram.
  • Banned Hashtags – allows you to check if the hashtags you want to use are not on the so-called “blacklist”. These are tags that Instagram’s algorithm associates with activities such as intrusive advertising, spam or other inappropriate content. You can also check the tag manually by typing it into Instagram’s search engine. If you haven’t seen any photos tagged with it for a long time, it’s better not to use it – it can result in a significant reduction of your reach or even getting your account banned.
  • Photerloo – after selecting a photo to be published on Instagram, it is worth uploading it to this system. Based on its analysis, the algorithm will suggest matching hashtags, taking into account their popularity and the previously set amount.

Proper use of hashtags on Instagram – summary

The above tips can be summarized in a few points. First of all, it is important to limit the number of hashtags under each post. It is better to use 10 to 20 well-chosen tags than 30 unrelated to its content. Also, remember to use only hashtags closely related to your brand’s business, as well as those used by your competitors and potential followers.

To use only the most effective hashtags, be sure to check and change them frequently. Use hashtags from the database you’ve created, but don’t repeat the same set in every post. Instagram is an extremely dynamic medium – using the same tags over and over again can lead to a drop in reach, which is supposed to make you use paid promotion tools to keep your content published.

Hashtags are one of the most effective ways to increase your reach and reach a wide range of people who can benefit from your brand. The practices described above are guaranteed to build its recognition. However, it is worth remembering that running a profile on Instagram does not end only with a post with perfectly selected hashtags. These are complex activities that should be approached not only strategically, but also creatively. Use tags that match your content. However, it is especially important to interact with your audience and follow your current and potential followers, thus building a real community.