How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions. […]

Google Display Network, the new age tool to keep your target base growing and intact

Are you worried if you have access to the right target base? If this seems to be a problem for you, Google has an answer. It has come up with a highly functional platform otherwise known as the Google Display Network. With the GDN you can reach out to the people you want to and […]

Google redesigns ad layout for mobile users, ensuring ease of access to organic search results

Google has recently come up with a makeover for search results shown on mobile screens. This redesign comes with an Ad label designed especially for organic search results. Also, the latest roll out is shedding new light on branding factors highlighting core and related content for a single search, so that users can seek necessary […]

Why email marketing has gotten into mainstream marketing strategies

Email marketing is a simple approach promising effective results to those seeking measures for greater ROI. The Digital technique of gaining mass attention involves low cost and yet reaps unexpected results. It entails sending emails to a potential base, with a crisp commercial message that will directly draw attention of people. Also, when it comes […]

Workshop about WordPress and WooCommerce on SKN e-commerce PUEB

Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business. The following issues were raised: technical requirements, WordPress installation, system configuration, WooCommerce installation, store configuration, creation […]

Google Shopping adds new dimension to e-marketing strategies for merchants

Google has another indispensable product under its flagship, it’s called Google Shopping. It was formerly known as “Google Products, Google Product Search and Froggle”. So, here is something merchants would like to know, the platform is empowered to help retailers connect with shoppers and attain conversions. It is a podium from, where customers can find […]

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to […]

How white label outsourcing is leveraging business for clients

White label outsourcing is a digital way of increasing profitability for clients. A lot of agencies are working to boost revenues for client with advanced white label techniques. You must now be thinking how these agencies are actually putting their efforts.   How white label outsourcing adds a new marketing dimension With cut-throat deadlines and […]

Facebook Ads, offer a promising transformation for businesses

Over the years, we have seen Facebook grow from just a social media platform to connect with people to an entire powerhouse for businesses to reach unprecedented growth. The rise has been palpable. Several businesses across the world are using Facebook as a ticket to watch their ROI’s grow. A lot of businesses that started […]

Give your website a face-lift with recording tools

Businesses today need e-commerce to stay ahead of their game, and this is why recording tools sites are so important for trade. As a businessowner, you may think that you run a successful business because your website attracts traffic, but how many of these viewers are actually placing orders with you? It is important to […]