Referrals from banks and payment intermediaries in Google Analytics – solution
If you use payment gateways in your shop and conversion counting is integrated after the payment process, you may have encountered different banks or payment intermediaries in your Google Analytics reports. This article explains how to resolve the situation so that Google Analytics assigns transactions to the correct traffic sources.
List of Exclusions of Referring Sites
The solution will be to use the List of Exclusions options for referring sites. When you add domains from payment gateways, the system will not split the session into two, so that the correct traffic source will remain.
- Go to administration and select The List of Exclusions of referring sites in tracking notices.
- Add the domains of payment intermediaries that you follow in the Source (or source/medium) report in turn. You can also use the finished list below based on several online stores of our customers.
This is Worth Remembering
The above list is not tailored to the individual needs of your online store. This is just a collection of referrals from several of our customers. You may be using a different payment gateway that is not included in the list. In such a situation, the most important thing is to analyze the traffic in your own store and add the appropriate exclusions of the referring sites.
If you work with one of the above websites and there is a link to your store, as a result of the steps presented, the domain will be excluded (and exactly the traffic will be assigned as direct – direct). In this case, the solution will be to appropriately mark the link with UTM values, using the source value, medium, and campaign.
- By adding the appropriate Exclusion to the referring site, Google Analytics will not split the session into two separate ones when you return from the payment gateway. The session source is retained.
- If traffic comes from an excluded site, the source is assigned direct/none, so it is important that UTMuse manual tagging.