If you run an online store,you would certainly like to find a universal “recipe” for increasing sales. We may not discover America and come up with a Solution tailored to the Nobel… However, we will be happy to share with you our knowledge and experience in the field of website positioning. After all, the high position of your online store in the search engine has a huge impact on the amount and value of sales… Today we will address the topic, which is often discussed among the owners of online stores, that is…

Category descriptions in the online store

Write or not write – here is the question … We always respond to them – “It depends – depends on whether you want to be more easily searched on Google.” :-) Remember that the text on the website is never too much – of course, a unique high-quality text. Now that the category descriptions are a must-have online store, we’ll tell you how to write them to make them effective!

Create unique and high-quality content

What does that mean? All content on the website – not just category descriptions – should be unique. Duplicating texts from other websites will not only not give you your first search position, but also will make you ban… While copying content is prohibited, posting keyword descriptions is as advisable as possible. It is important that the text has the right structure and is easy to read and understand. When content created from the same key phrases without syntax and style were highly styled, is long gone. Keep your texts correct and remember to use synonyms.

Link within your site

In the context of page positioning, the number of internal and external links is very important. For category descriptions, linking to derived products is ideal. This makes it easier for users of the site – your leads and affects the position of the site in the search engine.

Keep in mind the headlines

It is very important to maintain the appropriate hierarchy of texts. H1, H2, H3 are shortstands for “heading”. While H1 should only appear once in the content on a given website, H2 or H3 may appear more frequently. They make it easier to receive a description and make its value – both for the user and the search engine – increase. However, the appropriate text structure is not just headlines.

Adjust the length of the description to the amount of code

Do you know the term “code to text ratio”? This is a term that represents the relationship of the web page code to the amount of text. Of course , search engines most “like” (and bonus high position) those sites that stand out for their high content-to-code ratio. Unfortunately, you won’t find the “perfect” percentage of this parameter anywhere. It is assumed that it should be between 20 and 70%, but it all depends on many factors. It is not worth exaggerating, but in general: the more text – the better! Question – does the location of the description on the site matter?

Where to put a description of the category?

Category texts in the online store – at the top or bottom of the page? There are many theories about this. We agree to the one that states that everything depends on the purpose of the description. If you create content primarily under SEO, you can calmly place the text at the bottom of the site. If, on the other hand, there are many valuable tips in the description, along with links to the derived categories, add it at the top – show it to customers!

Don’t forget about meta title and meta description

Meta title is nothing more than a page title, while meta description – its description that appears in the search engine. If you don’t create a description yourself, it’ll be “selected” by the search engine from an accidental piece of text on the page. It is worth adding – not necessarily one that suits you … It is all the more important to ensure that every category of your online store is easily searchable. Do not duplicate in meta description what is already in the description. It’s only 160 characters – you’re sure to create fantastic content that encourages you to visit your site.

Theory vs reality

Do leading web stores have category descriptions? We decided to analyze 80 leading online stores from different industries for this type of content. Only 11 of them are not on their sites. The remaining 69 sites have category descriptions – mostly extensive and located at the bottom of the subpages, under the products. If so many “biggest players” do it, know that it is worth following in their footsteps!

Positioning a web store is an ongoing process

When developing your website store, remember that organic positioning is a long-lasting process. The key to success is the regular creation of new content – including descriptions. Some online stores also have a blog and/or news feed for this reason. Content increments are very important if you want to get and maintain a high position in the search engine.

Want to be high in search engines? Perform a standalone audit of your website!

You have descriptions for each category.
Category descriptions contain headings (including one H1).
In category descriptions, you include appropriately selected keywords/phrases.
You link within your site (e.g. to other categories) as well as outside.
Each subpage on your website contains meta title and meta description.
You do not duplicate content – they are all unique and high quality.