SKAG’s are in trend right now. They are everywhere and PPC communities have identified them as one of the most profitable strategies delivering consistent outcomes. There are few reasons justifying the popularity of SKAG in the digital marketing arena.
SKAG the new kid
SKAG is a relatively new approach in the PPC market and it stands for Single Keyword Ad Group. Today, this Google Ads strategy is reaping luring results with greater number of “click-throughs”; thus improving quality scores. SKAG is highly strategic and result based, providing insight into how you will make money out of it.
Over multiple times it has been proven that SKAG is a super power. It gives the digital marketer more hold over his Ads account. It’s highly functional and is known to deliver outstanding results. If you are concerned about your PPC results, you have certainly hit the bull’s eye.
What makes SKAG, the super element boosting PPC results?
Whether you admit or not, PPC involves a lot of risk. The biggest risk is when you burn most of your ad budget on non-yielding traffic. Since SKAG gives you more control over your Google Ads account, there is no denying the fact that SKAG will cover all your PPC insecurities. The best part is that SKAGs are not only meant for Google Ads, they can be put to work in accordance with some of the most popular social media networking sites like Facebook, LinkedIn and Twitter.
Also, SKAGs are good to go with when you are considering display networks. Some marketers are of the opinion that Single Keyword Ad Group works best with display networks, so much so that the duo can bring insanely overwhelming results.
Why do we use SKAG?
When looking up for strategies that will give relevant traffic while not exhausting your budget, you may just as well think of settling for SKAG. Not only will it boost conversions but help in generating outstanding profits. The biggest fear of investing in PPC tricks failing to draw convertible traffic can now be overcome with Single Keyword Ad Group. When you conjoin your PPC strategies with SKAG you see more conversions coming in. As a marketer you will want every click to work for you and this is exactly where the role of SKAG steps in.
SKAG entails the use of a targeted keyword for every ad group. The tightly focussed strategy is vital for the Google Ads account. The ad group targets audience with ads which look more relevant to them. Hence, this will boost your metrics and help your business get noticed in no time. With the help of SKAG you can target only one search term which makes it easier to catch attention of users who are looking for the same search term or something relevant.
The main objective of bringing SKAG into the picture is to curtail on discrepancies arising between:
- Search term and keyword
- Keyword and ad
- Ad and landing page
If you are targeting generalised keywords depending on a broader match, the ads and landing pages show up against too many key terms. SKAG has evolved to streamline this step and create a unique user experience. It helps improve ad relevance.