Store on Facebook. How to start selling through FB?

Social media – what do we mean when we see this phrase? First of all, it is associated with a certain cluster of people, gathered on a common Internet platform. The medium allows us to exchange views, thoughts or converse with each other. In social media we can see photos of our closest friends, and also with the help of search engine we can meet new people. With the development of the Internet, social media began to change. Today it is not only a place where we can read local news or exchange photos with our closest ones.

What is a Store on Facebook?

First and foremost, it is a powerful platform that enables you to trade effectively and intensively. Facebook, in addition to its social role, has also become an online trading hub. We can advertise our products on it, run advertising campaigns or implement new business ideas.

Social media are part of the sales world and will surely remain so for many years. On Facebook we can create our own digital store, which will be perfectly visible on dedicated applications of the American company. Why is this type of sales gaining popularity and how to even start trading via Facebook? Want to set up an e-store on Facebook? We suggest how to do it.

Facebook Stores as an Innovative Possibility to Run Sales

Facebook store is one of the useful functions thanks to which you can connect your own online store to the portal (we remind you that it is not the same as adding goods to the marketplace).

This option allows you to put your products up for sale using the convenient features of the service. By creating your own store on Facebook, you add to it particular goods, completing, among others, the price and the photo presenting the product.

Importantly, the customer can complete the transaction not only by clicking a link to an external website, but also directly on Facebook. For those undecided, the portal has prepared another option: an e-shop trial period. Do you want to know what to expect from such a store?

Facebook Stores as an Innovative Possibility to Run Sales

Facebook store is one of the useful functions thanks to which you can connect your own online store to the portal (we remind you that it is not the same as adding goods to the marketplace).

This option allows you to put your products up for sale using the convenient features of the service. By creating your own store on Facebook, you add to it particular goods, completing, among others, the price and the photo presenting the product.

Importantly, the customer can complete the transaction not only by clicking a link to an external website, but also directly on Facebook. For those undecided, the portal has prepared another option: an e-shop trial period. Do you want to know what to expect from such a store?

Functioning of an E-store on Facebook. Is it a good time to set up Store Online?

Facebook has provided a dedicated option to set up store on the social networking platform.

The Sales Manager is available to any user who has a company page on the Facebook platform. Sales Manager is a powerful application that helps you through the process of creating a store on Facebook.

How to Start Selling through Facebook?

The first step to success is to set up your store correctly. In the sales manager, we search for the “create a store” option. Then, we change the parameters for sales channels, methods of finalization, and follow the instructions provided by the form.

The next step is verification of the store by Facebook’s technical department. In some cases, verification may take up to a dozen days. After about two weeks, the store should be visible in the company manager accessible from the user interface.

Mobility is at a Premium. Fast Loading Online Store

Setting up a Facebook store is simple and shouldn’t be complicated even for untried sellers. A store that is embedded directly on a global site does not require additional redirects to be made.

This means that the sales offer loads in no time, much faster than any other website. A big plus of Facebook stores is the compatibility and readability of content on a variety of devices. The offer can be freely viewed on personal computers, laptops, smartphones or tablets.

A unified, well-tailored offer will appear everywhere, loading in the blink of an eye. This makes it possible to sell products extremely efficiently.

How do I set up a Store on Facebook?

Selling with Facebook involves activating the “Shop on Facebook” option from the visibility level in your fanpage. By default, the store option is hidden.

This is no malice on the part of the American social media hegemon, but pure pragmatism. The total number of fan pages is so large that introducing a sales option to each of them would simply be illogical.

To launch your own Facebook store, we need to use the “Settings” option. On the right hand side you will see more tabs. The bottom of the page is the footer and navigation buttons. Next, we go to the “Edit Page” field.

We look at the available tabs. We search for them by going lower and lower (we choose the “Add tab”). We should see a list with available optional tabs. Click on the store tab. Once we click “Add Tab” it is added to our Facebook page.

It is visible on the left side, looking at the home page of our company profile.

Facebook Online Store Management. How to Open a FB Store?

The process of taking care of the store should not be difficult. Operating your own online store on FB involves, among other things, sorting the tabs visible on the left side of the fanpage menu. The sorting method will determine which function will be seen first by the visitors of the page. If we want to expose our store at the very top – let’s do it. However, if the store is something completely secondary, giving way to e.g. events, then let’s change the display hierarchy in yet another way.

We are looking at the Option to Add Products to the FB Online Store. Is it difficult?

In our Facebook online store we can add products that we sell. The process of adding products to the store section can be done in two ways (we emphasize that adding is not difficult).

We use either the catalog level, adding products manually in this section, or we manage products on the tab “Shop section”. Both of these functions are associated with the same effect: adding one or many products to the fanpage.

Automatic Configuration. How to use Catalogs? Automatic adding of Assortment to the Store

Another option is to add products using the FB catalog. This option allows you to quickly import an assortment from other online platforms. Currently, several services are supported, from which you can download a set of goods, without having to manually enter data. The configuration shall be performed by entering the catalog settings, making changes in the field of adding assortment to the catalog. The user has two options: he can manually upload the product information or import the products using the option “connect platform”.

Automatic completion of the assortment in the Facebook store will be useful for those who have at least a few websites. Manual data entry would not only be unintuitive, but would also take too much time. If we have a catalog of goods, made, for example, in spreadsheet format, we can import this data using the Facebook catalog.

We click the submit product information option and then proceed to fill in the “who owns the catalog” field. Products can be:

  • add manually,
  • use a data set,
  • link the store to Facebook Pixel.

Adding Products manually. How does it work?

The fastest way is to do it with a dedicated tool – Sales Manager. This option is especially recommended for users who put up only several dozen products for sale.

After entering the manager, go to the catalog and then choose the “Items” option. From the drop-down menu, choose the “Add products” functionality, and then add the selected products. At the same time, we should have a clear, attractive photo of the product taken on a white background.

We remember not to exceed the maximum photo size. Currently, it is 8 megabytes. Below, we enter all the most important information concerning the displayed item. The more precisely and specifically we write its features into the product card, the better in the context of promotion.

Additional Options. How do I manually set up my Facebook Store?

Some of the options provided in the manual add items section of the catalog section are for users who sell products exclusively through e-commerce.

Additional options appear in the “Create Variants” section. The option is used to modify the interface that will be displayed to other users. This means that we can change the size, color scheme or type of a particular displayed product.

In order to correctly complete the process of adding products to the catalog manually, use the “Finish” option, completing all required fields in the form beforehand.

Is it worth setting up a Store on Facebook? How does a Store work?

Store on Facebook is an excellent opportunity to expand sales channels. The benefits of opening such a place are undeniable. You can not only extend the range of your sales to a larger audience, but also offer them an attractive way to purchase products.

Internet users can make a purchase without leaving social media. If the ad interests the user, he will be able to order the product with a few clicks, which will immediately be at the address entered.

The Advantages of Selling through Facebook

  • We can manually modify the product description, thanks to which a concise text will encourage browsers to get to know the new offer of our company;
  • The store card allows you to modify the product catalog at will. This makes it possible to edit the store’s assortment in real time.
  • An ordinary online store is clumsy in operation. Refreshing the website we often have to wait several seconds until it is properly loaded. In the case of Facebook, everything happens in the blink of an eye. This is due to the modern servers that provide maximum data throughput.
  • In an online store, located on another website, not everything will be displayed correctly.
  • Individual products (and their photos) may take quite a long time to load, which will discourage potential customers. Facebook is a guarantee of proper functioning, no matter what devices you use.
  • Stores on FB enjoy the greatest popularity online. This means that you can put exactly the same products in your store and enjoy their intensified sales.

Running an Online Store. What else is worth knowing?

The store can be configured to accept payments directly from Facebook or Instagram. The option is referred to as the “checkout transition feature”, which allows visitors to complete the transaction without being redirected to the store’s official website.

Additionally, we can modify the transaction currency. The choice of currency is made from the Pay settings.

Is it worth setting up a store on Facebook? A Product that will find its recipient

In our opinion: yes. This is an extremely useful sales function, thanks to which we will extend the range of influence of our company.

The store can be set up using an intuitive form that will allow us to set up appropriate product tagging. Advertised products will appear between published posts. This, in turn, will ensure that advertising will not be too intrusive for our future customers.

When advertising your sales page to customers, remember to use the language of benefits and encourage as much as possible to use the service.

Running a Store on Facebook. How to delete a Store?

In terms of the operation of the store itself, a large role is played by the terms of trade. According to the provisions of the document, we can resign from running a store on Facebook at any time.

The appropriate option to cancel the sale is located directly in the manager of the company. In case of problems related to unusual matters, the FB service remains at your service.

Conclusion. You can create a fan page with Benefits for Customers and yourself

FB app store creation services are breaking records of popularity. If you want to promote your store without spending fat thousands on ads, Facebook alone may prove to be fully sufficient.