Success Story:
Enhancing the online presence of a Krakow-based beauty clinic
The challenge of spreading the name recognition of a nearby Krakow beauty clinic fell to our team at Space Ads. In order to reach a larger audience and increase awareness of the clinic’s services, we were aware that using social media and internet advertising was essential.
A thorough social media strategy was first developed, and the clinic’s Facebook and Instagram pages were set up and maintained as part of it. We made care to regularly publish top-notch, aesthetically pleasing content that showcased the clinic’s capabilities.
We executed targeted ad campaigns on Facebook and Google Ads to further raise brand recognition. The target audience for these commercials was Krakow-area residents interested in beauty and wellness services.
We were able to greatly expand the clinic’s brand’s reach and visibility by utilising a combination of interesting social media content and focused advertisements. As a result, the clinic’s name became more widely known in the Krakow region, and more people were aware of the clinic and its offerings as a whole.
Boosted website traffic with targeted ads
We put into place Google Ads targeted ad campaigns to increase traffic to the beauty clinic’s website. We used these keywords to develop ads that would show up in search results for terms that were carefully studied and chosen to be pertinent to the clinic’s services and target demographic.
We used display advertisements, retargeting, and keyword-based search ads in addition. While retargeting advertising were presented to individuals who had previously visited the clinic’s website, display ads were placed on websites and applications that were often used by consumers interested in beauty and wellness services.
We were able to considerably improve the volume of traffic to the clinic’s website through these focused advertising campaigns. The clinic’s internet presence developed and its brand became more recognisable to potential clients as more and more people visited the website.
Boosted website traffic with targeted ads
Generated leads and appointments through social media campaigns
We made use of social media marketing to create leads and appointments for the beauty salon. To entice people to make appointments, we produced engaging social media posts and advertisements that highlighted the clinic’s offerings and provided special discounts.
We added “Book Now” buttons and links to the clinic’s appointment scheduling page as calls-to-action in our social media posts and advertisements to further promote lead generation. On the clinic’s website, we also put conversion monitoring in place, allowing us to see how many leads and appointments our social media efforts actually contributed to.
We were able to successfully produce a sizable number of leads and appointments for the clinic through our social media marketing efforts. As a result, the clinic was able to treat more people in the Krakow region and improve its earnings.
Improved online customer reviews and ratings
Improving the beauty clinic’s internet image was one of the main objectives of our marketing campaigns. We were aware that getting great customer feedback and ratings on directories like Google, Facebook, and Yelp was essential for bringing in new clients and fostering brand loyalty.
We put a number of tactics into place to raise the clinic’s online reviews and ratings. First, since happy customers are more likely to leave favourable reviews, we made sure the clinic gave each and every one of its clients great customer service.
Additionally, we established a system to motivate visitors to post feedback after their trips. This included posting review links prominently on the clinic’s website and social media profiles, as well as sending follow-up emails with links to review sites.
These initiatives allowed us to dramatically raise the clinic’s internet reviews and ratings. This improved customer traffic and brand recognition, which eventually raised sales for the company.
Improved online customer reviews and ratings
Maximized ad spend through effective targeting and A/B testing
Maximizing the return on investment for the ad budget was one of our key concerns when managing the advertising campaigns for the beauty clinic. To do this, we used a variety of strategies to make sure our advertisements were as successful as possible.
First, we took care to precisely choose the right audience for our adverts. To make sure that our ads were being seen by people who were most likely to be interested in the clinic’s services, we analysed demographics, interests, and location data.
We also used A/B testing on our ads, which allowed us to assess the relative performance of various iterations and choose the most successful one. We were able to maximise the return on ad expenditure by continuously testing and improving our ads.
Overall, the beauty clinic saw a higher return on investment as a consequence of our efforts to target and refine our commercials. As a result, the company was able to increase revenue and get the most out of its advertising expenditure.
Measured campaign success through comprehensive analytics and tracking
We took sure to establish thorough analytics and tracking in order to efficiently assess the effectiveness of our marketing initiatives for the beauty clinic. This gave us a clear picture of how well our ads were doing and helped us pinpoint areas for development.
To gather information on website traffic, ad clicks, conversions, and other metrics, we set up tracking tools on the clinic’s website and social media accounts. To gain a better picture of how users were interacting with the clinic’s online presence, we also employed technologies like Google Analytics.
We were able to determine which campaigns were the most successful and which ones failed to achieve our objectives by routinely examining this data. We were able to decide where to invest money and how to modify our marketing strategy as a result of this.
Overall, our use of analytics and monitoring aided us in making data-driven decisions that eventually improved outcomes for the beauty clinic by allowing us to precisely assess the effectiveness of our initiatives.
Measured campaign success through comprehensive analytics and tracking
Positive results and satisfied clients with Space Ads’ marketing efforts
“Our beauty salon has had a terrific time working with Space Ads. They have greatly improved our web visibility and aided in expanding our audience. As a result of their efforts, we’ve noticed a marked rise in website traffic and reservations. The Space Ads staff is competent, kind, and professional. Any company trying to enhance its web marketing should definitely consider using them.”
Don't hesitate! Book a free consultation and increase your brand results!
Rafal Chojnacki
CEO & Digital Marketing Strategist
Book a meeting: Calendly
Email: [email protected]
Mobile: +48 888 663 873
WhatsApp: +48 888 663 873
Space Ads Sp. z o.o.
Plac Bankowy 2
00-095 Warsaw, Poland, EU
VAT ID: PL5252938464
