Success Story:
Gentaur
gentaur.com
Gentaur is a leading company specializing in the production, design, distribution, and sale of a diverse range of biotechnological products for molecular and cellular biology, immunology, microbiology, virology, and other scientific fields. The company offers the best solutions for research projects, providing high-quality support and friendly service from an experienced team of biologists. Their extensive range of reagents, in vitro diagnostic kits, and instruments allows for the optimization and planning of research in a way that saves both time and money.
At Gentaur, one can purchase products perfectly tailored to research at the best prices, receive ordered items in a short time, and also benefit from professional advice on the development of scientific projects. The company also offers the opportunity to receive free samples, special conditions for larger quantities, and the exchange of test results for validation. Additionally, Gentaur encourages collaboration in the distribution of new products and offers technical support from specialists available 24/7 through the LiveChat service.
The headquarters, logistics, and main warehouse of Gentaur are located in Kokalyane, Bulgaria, near Sofia. The company is committed to continuous communication with its customers, offering catalogs, posters, and other marketing materials, as well as the opportunity to provide feedback to improve the quality of support.
Scope of activities
COOPERATION ORBIT
- Analysis and Strategy: We started by analyzing Gentaur’s current situation in terms of Google Ads advertising, understanding their products, target market, and competition. We developed a personalized strategy tailored to the company’s unique needs and goals.
- Campaign Optimization: We conducted a thorough optimization of existing campaigns, identifying areas for improvement such as keywords, ads, landing pages, and conversions.
- Creation of New Campaigns: Depending on Gentaur’s needs, we created new campaigns targeting different market segments, such as scientists, laboratories, universities, and research institutions.
- Monitoring and Reporting: We regularly monitored campaign results and provided detailed reports to Gentaur, helping the company understand which actions yield the best results and where further improvements can be made.
- Technical Support and Education: We provided the necessary technical and educational support so that Gentaur could fully leverage the capabilities of Google Ads, understand how these platforms work, and how they can contribute to the company’s success.
- Integration with Other Marketing Activities: We aimed to create cohesive campaigns that were integrated with other Gentaur marketing activities, such as content marketing, email marketing, and social media.
- Alignment with Company Values and Mission: All our actions were carefully planned to align with Gentaur’s values and mission, such as innovation, quality, and support for scientists.
- Budget Optimization: We worked on optimizing the advertising budget to ensure that every dollar spent yielded the maximum return on investment.
- Global Approach: Considering Gentaur’s global reach, we tailored campaigns to different markets and languages to effectively reach an international clientele.
Objectives of cooperation
Astronomical challenges
- Increasing Product Visibility: The main goal was to increase the visibility of Gentaur’s wide range of products, such as reagents, diagnostic kits, and instruments, among scientists, laboratories, and research institutions.
- Increase in Online Sales: We aimed to boost the online sales of Gentaur’s products by targeting appropriate campaigns to different market segments and promoting the company’s unique values.
- Building Brand Recognition: Our goal was to enhance Gentaur’s recognition as a leading biotechnological product provider, emphasizing quality, innovation, and technical support.
- Conversion Optimization: We aimed to increase the conversion rate on Gentaur’s website by optimizing campaigns, landing pages, and purchase paths.
- Acquiring New Customers: We wanted to attract new customers who might not have been previously aware of Gentaur’s offerings by targeting them with personalized campaigns.
- Strengthening Relationships with Current Customers: We also aimed to strengthen relationships with Gentaur’s existing customers by promoting new products, special offers, and the brand’s unique features.
- Global Reach: Considering Gentaur’s international presence, we aimed to create campaigns that would be effective across different markets and languages.
- Supporting Brand Growth: Our goal was to support Gentaur’s further growth and development in the competitive biotech market, increasing its visibility and interest in its products.
- Measuring and Analyzing Results: Last but not least, our objective was to track and analyze campaign results to understand which actions yield the highest return on investment and where improvements can be made.
- Education and Support for the Brand: We wanted to provide the necessary support and education so that Gentaur could fully leverage the capabilities of Google Ads, understand how these platforms work, and how they can contribute to the company’s success.
CAMPAIGN’S SUCCESSES
Cosmic revolutions
- Significant Increase in Product Visibility: The campaigns contributed to a significant increase in the visibility of Gentaur’s products among scientists, laboratories, and research institutions, boosting interest in the company’s offerings.
- Increase in Online Sales: We achieved a significant increase in online sales, especially in key market segments, leading to increased revenue and customer satisfaction.
- Enhanced Brand Recognition: The campaigns effectively heightened Gentaur’s recognition as a leading biotechnological product provider, reinforcing an image of quality and innovation.
- Conversion Optimization: Through precise targeting and optimization, the campaigns achieved a higher conversion rate, attracting more customers and enhancing the return on investment.
- Acquisition of New Customers: The campaigns attracted new customer segments who might not have been previously aware of Gentaur’s offerings, expanding the brand’s customer base.
- Strengthening Relationships with Current Customers: The campaigns helped strengthen relationships with Gentaur’s existing customers by promoting new products and special offers, increasing loyalty.
- Global Reach and Effectiveness: The campaigns were effective across different markets and languages, enhancing Gentaur’s global presence.
- High Return on Investment (ROI): Thanks to meticulous optimization and campaign management, a high return on investment was achieved, validating the value of our efforts for Gentaur.
- Education and Support for the Brand: Successful campaigns and educational support helped Gentaur understand and fully leverage the capabilities of Google Ads, contributing to the brand’s further development.
- Alignment with Company Values and Mission: All actions were in line with Gentaur’s values and mission, creating a consistent and harmonized message for customers.
GREAT TESTIMONIALS
For effective and valuable cooperation
Don't hesitate! Book a free consultation and increase your brand results!
Rafal Chojnacki
CEO & PPC Strategist
Book a meeting: Calendly
Email: [email protected]
Mobile: +48 888 663 873
WhatsApp: +48 888 663 873
Space Ads Sp. z o.o.
Plac Bankowy 2
00-095 Warsaw, Poland, EU
VAT ID: PL5252938464
