Success Story:
Transforming the Mobile Gaming Landscape in Thailand through Effective Marketing Strategies
A mobile gaming company that was one of our clients wanted more Thai players actively playing their games. To do this, we used Google Ads targeted ad campaigns and numerous tactics, including keyword optimization and demographic targeting.
In order to ensure that we reached a pertinent audience of potential gamers, we thoroughly investigated and determined the most effective keywords to target. To further focus our efforts and improve conversion rates, we divided our advertising based on several demographics, such as age and gender.
With the help of these initiatives, we were able to successfully boost the quantity of active users for our client’s games in Thailand. We were able to provide outstanding results and aid our customer in achieving their objectives by selecting the appropriate audience to target and consistently improving our campaigns.
Maximizing in-app purchase revenue with optimized ad spend
Our client wanted to increase in-app purchase revenue in addition to growing their active user base in Thailand. In order to accomplish this, we put into practise a plan to maximise ad expenditure on Google Ads.
To find areas for improvement, we first examined the effectiveness of the current advertising efforts for our customer. As a result, we made adjustments to the ads’ creative and bid levels so that they were more in line with the target market.
Along with these initiatives, we also made use of Google Ads’ conversion tracking to assess the success of our campaigns and determine which ad groups and keywords were most responsible for in-app transactions. As a result, we were able to deploy our advertising dollars more effectively and concentrate on the regions that were producing the best results.
We were successful in greatly raising the in-app purchase revenue for our client and assisting them in achieving their objectives. For our client’s mobile gaming firm, we were able to propel sustainable growth by consistently optimising ad spend and leveraging conversion tracking.
Maximizing in-app purchase revenue with optimized ad spend
Utilizing Google Ads event optimization to drive app engagement
We made use of Google Ads’ event optimization capability in Thailand to further raise user engagement with our client’s mobile games. As a result, we were able to develop tailored advertising campaigns based on particular app actions, including level completion or in-app purchases.
We were able to develop highly relevant and individualised ad campaigns that connected with our target demographic by concentrating on these important events. This increased user interaction with the app generally and boosted conversion rates.
In addition to event optimization, we also implemented other strategies such as retargeting campaigns to reach users who had previously downloaded the app but were no longer active. This aided in reactivating inactive users and raising usage of the programme.
Overall, we were able to significantly improve app usage and assist our customer in achieving their objectives by employing Google Ads’ event optimization and other engagement-focused methods.
Boosting app downloads through effective ad targeting
Increasing the number of app downloads was one of the main objectives for our client’s mobile gaming enterprise in Thailand. To do this, we launched Google Ads targeted ad campaigns with the goal of connecting with interested and engaged audiences.
We carefully designed ad language and visuals that appealed to our target audience after conducting thorough research to determine the most effective keywords and demographics to target. In order to consistently improve our efforts and make sure we were achieving the greatest results, we also used A/B testing.
These initiatives allowed us to significantly improve the number of app downloads for our client’s games in Thailand. We were able to assist our client in achieving their objective of increasing app downloads and growing their mobile gaming business by efficiently targeting the appropriate demographic and consistently optimising our campaigns.
Boosting app downloads through effective ad targeting
Achieving impressive ROI with strategic ad campaign planning
Our objective as a marketing firm is to provide our clients with the highest potential return on investment (ROI). We executed smart Google Ads ad campaigns for our client’s mobile gaming company in Thailand in order to achieve the highest ROI.
Each campaign was meticulously planned and put into action, with data and analysis helping to guide our choices and ensuring that the proper audience was being targeted and the most efficient strategies were being used. Additionally, we regularly assessed the effectiveness of our efforts and made necessary adjustments to maximise return on investment.
These efforts allowed us to deliver outstanding outcomes for our client. Our advertising efforts significantly increased the number of app downloads, active users, and in-app sales, which produced a positive return on investment for our client’s company. We were able to assist our client in achieving their objectives and propel sustainable growth for their mobile gaming business by carefully developing and implementing our advertising campaigns.
Successfully expanding our client’s mobile gaming presence in Thailand
Expanding their visibility and reaching a wider audience in Thailand was one of the major objectives for our client’s mobile gaming business. To do this, we built Google Ads targeted ad campaigns created to raise knowledge of and interest in our client’s games.
To reach a pertinent and interested community of potential players, we used a number of strategies, such as keyword optimization, demographic targeting, and retargeting. In order to help our client’s business develop, we also created tactics to optimise for app downloads and in-app payments.
We were successful in growing our client’s mobile gaming footprint in Thailand thanks to these efforts. Our advertising initiatives reached a sizable pool of prospective players and resulted in app downloads, active users, and in-app purchases significantly rising. Our customer therefore succeeded in extending their mobile gaming footprint in Thailand and growing their business.
Successfully expanding our client’s mobile gaming presence in Thailand
Partnering with our client to drive sustainable growth in their mobile gaming business
“The experience of working with Space Ads has been amazing. They really went above and above to assist us in achieving our objectives of raising active users and boosting in-app purchase income in Thailand. Their crew is experienced, reputable, and always prepared to go above and beyond to produce outcomes.
The upshot of their focused Google Ads ad campaigns was a noticeable rise in app downloads and active users. Additionally, their optimization work contributed to a big boost in in-app purchase revenue, which produced a positive return on investment for our company.
Any firm aiming to promote expansion and success in their mobile gaming industry should strongly consider using Space Ads. Space Ads, I appreciate your excellent work and cooperation.”
Don't hesitate! Book a free consultation and increase your brand results!
Rafal Chojnacki
CEO & Digital Marketing Strategist
Book a meeting: Calendly
Email: [email protected]
Mobile: +48 888 663 873
WhatsApp: +48 888 663 873
Space Ads Sp. z o.o.
Plac Bankowy 2
00-095 Warsaw, Poland, EU
VAT ID: PL5252938464
