How to Hide FBCLID From Your URL & Why It’s Actually Important?

Since Mid-October 2018, marketers have started witnessing a rather strange query parameter called ‘fbclid’ in their Google Analytics reports.

Here’s what it looks like:

As a result of this tag, even the tidiest of the page reports have started looking a whole lot messier with most of the URLs consisting of the fbclid parameter. That’s because this parameter comes with a long string of rubbish characters attached.

And that’s just the tip of the iceberg.

Due to this parameter, some URLs look like they are being duplicated, which makes it really hard for marketers to conduct efficient website analytics.

But the question is, “What actually is the fbclid parameter all about?”

Moreover, “What steps should you be taking to hide it from your URLs in the Google Analytics report?”

In this post, we’ll help you understand what this parameter signifies and deliver a truly accurate solution for removing it from your website URL.

Let’s begin.

FBCLID Parameter: Here’s What You Need to Know

Facebook Click ID, commonly referred to as ‘fbclid’ is a parameter Facebook has started adding to the outbound links shared on the platform. Upon sharing a link on Facebook, when one of your target audiences clicks on it to visit your website, Facebook will be adding this parameter to it. You may take a look at it in your Google Analytics reports.

Facebook hasn’t yet released official documentation stating the purpose of the parameter. So, there’s no concrete information we have on the fbclid parameter.

If you have heard of Google Click Identifier or GCLID, then you might already know that it’s a parameter used for exchanging data between Google AdSense and Google Analytics. So, one of the possibilities includes that this parameter is used for exchanging data with Facebook Analytics.

Marketers and experts from all across the world have come up with multiple assumptions, one of which is that this parameter is used for bypassing the Apple 2.0 smart tracking system.

Or maybe, its purpose includes blocking third-party tracking cookies.

Only time will tell.

But the main point we should be considering is that this parameter has turned out to be a huge burden on the marketers, especially the ones who are responsible for tracking the analytics, as it makes the URLs a whole lot messier, ultimately messing up the Google Analytics Reports.

This results in the marketers not being able to have their hands on actually meaningful data that they can use to improve the performance of their campaigns and boost their conversion rates.

Let’s say that you ran a special offer for your target audience and shared the link on Facebook plus various other platforms. Upon the conclusion of the campaign, while looking at the metrics, you saw that your page got 10,000 views out of which 4,000 were redirected from Facebook. In that case, your Google Analytics report will include at least 4,001 different URLs for the same single page. Imagine having to deal with more than 4,000 different links all including the fbclid parameter, making the data look not just messier but also a strain on the eye.

Now, you may end up having to create filters plus segments for each of the URL on the website to have a better understanding of the page report, which may cost you too much of your valuable time.

To get rid of the fbclid parameter, we have come up with an actual meaningful solution that you can implement effective immediately. And once done, you will not see this parameter messing up your Google Analytics report, helping you track the analytics efficiently, just like you used to before October 2018.

Let’s have a look at it.

How to Hide FBCLID Parameter from Your URLs?

Follow these steps to get rid of the fbclid parameter.

  • Visit Google Analytics
  • Head over to “View Settings.”

  • Here, you can see an optional “Exclude URL Query Parameters” tab, where you can exclude the URL Query parameters messing up with your reports, just like fbclid.

Here we have added ‘fbclid’ and ‘smclient,’ where smclient is the parameter for the campaigns from SALESmanago.

And you are done! Following the above-mentioned steps will make sure that you won’t ever have to deal with the fbclid parameter in your Google Analytics report, helping you keep your data neat and clean.

Major Concerns About the FBCLID Parameter

Facebook, without any prior notice, started adding the fbclid parameter to the URLs. Moreover, there’s no official documentation signifying its purpose. In addition to this, they don’t allow marketers to activate or deactivate it as per their requirements, which isn’t the case with Google.

Our experts at Space Ads have been digging the World Wide Web to understand what this parameter is all about and as soon as we get our hands on something concrete, we will be updating rolling out an update.

But until then, to make sure that your Google Analytics reports look clean, neat and tidy, follow the above-mentioned steps, and once you are done, you will have gotten rid of fbclid effective immediately.

Here’s Why Businesses Should Strongly Consider Using URL Shorteners in Social Media

With more than 4.14 billion people actively using social media platforms like Facebook, Instagram, Twitter, etc., businesses have already started scaling their social media marketing efforts and have been implementing various tactics to not only boost their engagement but also create an outstanding impression for their target audiences.

Right from optimizing their social media profiles on different channels to spending thousands of dollars on different types of content, business owners all across the world have been aiming to attract a huge chunk of their target audience to their website through different social media channels.

But the thing is, as important crafting viral and value-adding social media posts is, it’s equally important to put in efforts to make sure that your social media posts are user-friendly and easily shareable. In short, it should be nothing short of a perfect experience for your target audience. That’s how you will be able to get the right number of clicks and hits.

Right from the headline to the featured image to URL, you should take care of every single thing and make sure that all of it goes well with each other.

In the past, marketers didn’t consider URLs as something that could have an impact on the hits and clicks. But, to their surprise, longer URLs were a turn-off for social media users. People don’t like clicking on long and distracting URLs. In addition to this, they end up taking too much space.

And that’s where URL shorteners like Open Online: Free URL Shortener come to save the day.

This blog post signifies the importance of URL shorteners in social media marketing.

5 Reasons Why Businesses Should Strongly Consider
Using URL Shorteners in Social Media

Here’s a list of the top reasons we’ll be discussing here:

  • Promote Sharing
  • Signify Professionalism
  • Give You More Space to Add in More Content
  • Help Make the Posts Look Much Better
  • Boosts Brand Recognition
  • Hide UTM Campaign Tracking Variables in Links

Let’s focus on each of the points one at a time.

Promote Sharing

With an ever-increasing number of people spending a majority of their time scrolling their social media feeds, businesses should take steps to ensure that the URLs in their social media posts are manageable and easily shareable, such that their audience can click, copy as well as share these links with their friends and family members or anyone in their radar.

For example, let’s consider the longer URL to one of our blog posts:

https://spaceads.digital/must-have-in-the-online-store-in-2020/

Adding in this link along with the content, will not only end up making it hard for our target audience to share, manage and memorize it.

Here’s the shortened version of the URL:

https://opn.onl/UIDbz

It’s easily shareable, even if our target audience prefers typing it out, they won’t face too much of a hassle, as it’s short, sweet and looks fairly exciting and manageable.

Signify Professionalism

In the digital world, the most important thing you shouldn’t ever neglect is positioning yourself as a professional. Your target audience will consider doing business with you or buying from you, only if you appear as someone who’s professional and reliable.

Hence, the first thing we’d advise you to do is optimize your social media profiles. Adding in shortened URLs in your Instagram Bio or Facebook profile will help you give your brand the touch of professionalism, a brand that’s well-organized and neater.

Maybe, your audience is already used to sharing those shortened links. That’s because it’s a much common practice these days. And if the URLs on your profile or posts look sloppy and untidy, then it may end up leaving a bad impression on them.

Give You More Space to Add in More Content

Let’s consider the 280-characters Twitter character limit.

If we use the link https://spaceads.digital/must-have-in-the-online-store-in-2020/, then it may end up taking too much space, which we could have either used to describe what the blog post is all about. While, with the shortened URL https://opn.onl/UIDbz, we won’t have to worry about the lack of space, as we will have enough space to describe our content.

The longer URLs are too big for a tweet, giving you lesser space to add in more stuff. And that’s the reason more and more social media marketers and business owners prefer using URL shorteners like Open Online: Free URL Shortener.

Help Make the Posts Look Much Better

Brands can harness the power of advanced customization options to make sure that the shortened URLs are easily recognizable and the posts look a lot better.

Here’s an example:

Here, we customized the link by adding in “spaceads” to increase the number of clicks and make sure our posts look more appealing and user-friendly.

The customized shortened link is https://opn.onl/spaceads.

With such advanced customization options, you can not just boost your metrics, but also put your brand in front of your audience in an effective manner, which brings us to our next point.

Boosts Brand Recognition

Up until now, we have concluded that the long URLs are both clumsy plus boring. They are a major turn-off for social media users. Let’s consider you want to describe one of your products or services; let’s say “Search Engine Optimization or SEO.”

Here’s the longer URL: https://spaceads.digital/seo-search-engine-optimization/

We customized the link using “SpaceAdsSEO.” And here’s what we got: https://opn.onl/SpaceAdsSEO

Not only are we putting our brand’s name in front of our target audience, but we are also adding in the service name, here it’s Search Engine Optimization.

This helps us differentiate our links and let our audience know what they can expect after clicking on it.

Hide UTM Campaign Tracking Variables in Links

With UTM, you can get your hands on valuable information like understanding the source of traffic for different campaigns.

For example, let’s assume that you are going to share the link http://yourwebsite.com/your-page on Facebook.

Here’s what your tagged URL will look like:

http://yourwebsite.com/your-page/?utm_source=facebook&utm_medium=PPC&utm_campaign=halloween21&utm_term=halloweensale&utm_creative=dogs

While sharing these lengthy and complex URLs on social media platforms is tough, one can harness the power of URL shorteners to tidy the long URLs up and turn them into something that concise and appealing.

Conclusion

With the popularity of the URL shorteners on the rise, multiple URL shorteners like bitly.com, opn.onl, tinyurl.com have helped hundreds of thousands of social media marketers and businesses create an outstanding impression in front of their target audience.

That being said, thanks to customization options, brands can further boost their brand recognition and make their posts look a lot better.

And if you have not already started using URL shorteners for your social media posts, you are missing out on a lot.

What are you waiting for?

Shorten your URLs today!

Give your website a face-lift with recording tools

Businesses today need e-commerce to stay ahead of their game, and this is why recording tools sites are so important for trade. As a businessowner, you may think that you run a successful business because your website attracts traffic, but how many of these viewers are actually placing orders with you? It is important to understand your clients’ needs as this can help you meet with them efficiently.

The term session recording refers to tools that can be used to record the sessions of website traffic. Marketers utilize session recording tools to analyze the behavior of their site’s visitors and deliver on the best user experience. Below is a brief analysis of two session recording tools: HotJar and FullStory.

 

How does Hotjar work?

This powerful tool features Heatmaps and reports what the visitors clicked on, as well as their online behavior. It combines both analysis and behavior tools. Hot areas are defined as those pages which are frequented and are depicted with warm colors while cold areas which are the pages not visited often are depicted in cool colors. Hotjar also features a recordings function which allows you to monitor and track the visitor’s mouse movement and time spent on each page. This will let you know which content on your site was more engaging to your site visitors. This data is important for SEO (search engine optimization). Recordings also show you whether your visitors navigate through your website with ease and recommends which areas need to be improved. Hotjar allows you to communicate with your site visitors in numerous ways: users can give their opinions on the site’s effectiveness via feedback features and companies can respond using dialogue/chat boxes. It provides excellent tools for viewing lead conversion rates and to set goals to improve them. It is simple to use with many great features.

 

How does FullStory work?

FullStory produces video recordings which offer the business owner a detailed account of the website’s activity and the customer’s experience online. The report is comprehensive and contains details about rapid clicking, which may suggest that site visitors were confused or upset. This will include indications as to whether the design is user-friendly or not. FullStory allows you to get information about how your viewers relate to your website in real time. Data that is collected can assist in enhancing the viewer’s experience of that particular site. The information is presented using graphs and pie charts to help the owner better understand what is being presented. You may also use the commenting feature which enables you to share your findings with the rest of the team. FullStory offers a range of administrative features such as multiple integrations and multiple accounts.

 

Making the choice

Amongst others, Hotjar and FullStory are very useful session recording tools which assist the business or organization to optimize and enhance their website. This allows for better and more satisfying visitor experience. In the end, it is important to decide on the session recording tool that is the best fit for your business, which meets all of your company’s needs.

 

GALAXY – Session Recording Tool from SPACE ADS

We have started our own BETA tests of Session Recording Tool. Feel free to sign up and test it on your own website for free!

Contact us now for early-stage BETA Access.