Have you ever thought if your business could be a magnet? Today’s responsive marketing techniques are taking businesses to a new level of accomplishment. The magnetic marketing practice attracts or pulls the customer base towards a business. This is otherwise referred to as an “attraction-based” marketing practice and is especially implemented for capturing attention and turning every prospective customer into a buyer.
Magnetic marketing strategy involves the use of following:
- Writing high traffic generating articles
- Developing informative and content-rich videos
- Conducting targeted events
The 3 elementary components involved in magnetic marketing
Want to know what all magnetic marketing includes? It includes SEO, email marketing, influencer outreach, content creation and lead nurturing. Digital marketers are increasingly resorting to magnetic marketing with an aim to convert as much as possible. However amidst their efforts to implement such fast growing tactics and trying to achieve desired results, most marketers are failing on their targets. Marketers are losing their focus because of this complex and hurried marketplace scenario.
In order to make your marketing strategies work there are 3 elementary aspects that will help you attain the following:
- Pleasing customers
- Identifying prospects
- Achieving goals through a realistic practice
Defining your persona:
Tricks and tactics that will annoy your customers are a big no. Your first step should be to understand the vital aspects that will convince customers into clicking links, ticking or encouraging them to buy something. Understand your customers’ behavior and thoughts before planning for this marketing strategy. Magnetic marketing is a lot about your skill to analyse customer behavior and needs. Develop your core persona; this will help get an idea of what customers actually want from your business. The personas are developed based on various user research and user needs. They help gain a behavioral pattern for the business’s target audience. Your planning process may include creation of blogs, planning email campaigns and executing keyword research. When you develop a core persona it becomes easier to determine your business goals. It provides real insight into which is important when it comes to implementing magnetic marketing strategy.
Understand the trigger factors of your customer base: Try to identify where and how customers respond to your business messages. Identify problems customers face in their daily life while trying to search for your line of products or services. Such powerful insight will help you address customer pain point in a smoother way. It takes both reasoning and emotion to understand what customers go through while choosing and buying a product. This is a real solution which can be conceptualised with the help of a business persona.
Setting your marketing goals and defining your content strategy:
There are different objectives of magnetic marketing and it is important for you to decide the particular goal which you want to accomplish with the help of such marketing practice. Under majority of instances magnetic marketing is used to achieve both DM (digital marketing objectives) as well as business goals. When your aim is to generate leads, you can use inbound digital marketing plan which solely revolves around lead generation; furthermore this will support overall lead generation and increase ROIs for your business. Since content marketing is today’s core strategy to drive users to a website and then lead them to buy products under your company label, it is important for you to create content marketing strategy that will boost magnetic marketing practice.