5 Proven Tips to Attract Traffic to Your Ecommerce Website

According to recent reports, the global ECommerce market size in 2019 stood at a massive $9.09 trillion and has been predicted to grow rapidly at a 14.7% compound annual growth rate.

With an ever-increasing popularity of online shopping, a record-breaking number of business owners have begun kickstarting their online stores.

Add online ECommerce website builders to the mix, and you’ll learn that creating your own online ECommerce store in today’s digital world is a piece of cake.

Creating an ECommerce website these days is, I’d say, the least of their worries. These days, you can set up your own ECommerce stores in as little as 5 minutes.

Instead, what’s the most challenging part is attracting a huge amount of high-quality traffic towards it.

And if you are just getting started, you might face a hard time allocating top dollars towards marketing, which is exactly what we are here to help you out with.

In this blog post, we’ll go through the top 5 proven tips that you should consider to attract a huge amount of quality traffic towards your online store.

Let’s get rolling!

5 Tips to Consider to Attract High-Quality
Traffic Towards Your ECommerce Website

Here’s a list of tips we’ll be going through:

  • Produce Blog Posts Around Some of Your Popular Products
  • Optimization is the Key
  • Harness the Power of Pay-Per-Click
  • Referral Marketing
  • Use the 80/20 Rule

Produce SEO-Friendly Blog Posts
Revolving Around Some of Your Popular Products

In today’s digital world, content is truly the king. Truer words have never been spoken.

Publishing value-adding and engaging SEO-Friendly content pieces consistently will not only help you boost your ECommerce website’s rankings on the Search Engine Result Pages (SERPs) but will also play a major role in positioning yourself as an industry expert that your audience can look up to.

Undoubtedly, there might be dozens of your competitors trying to sell similar products as yours. But the thing is, consumers these days aren’t just looking for an online retail store. Instead, what will help you attract traffic towards your website is creating value-adding content that not only focuses on their pain points but also delivers an outstanding solution to them.

And if you haven’t been publishing blog posts consistently, you need to seriously give it a thought.

Not only should you cover the general topics that relate to your products, but you should even consider creating in-depth tutorials, news content and informative articles about your products.

If you have been in the game for too long, then you can look at your ECommerce store’s top-performing products. Once you have the list, carry out a thorough keywords research which will help you learn which keywords you should be ranking for.

Once you’ve concluded the research part, it’s time to pour your heart out and create content pieces that will make your audience go wow.

Optimization is the KEY

The biggest mistake businesses make is not focusing on Search Engine Optimization. Their content is far from being SEO-Friendly.

Nearly 50% of ECommerce businesses shut down within five years of beginning their venture. The reason? They don’t create a full-proof digital marketing strategy for their online store well ahead of time.

Search engine traffic accounts for nearly 39% of global e-commerce traffic.

And if you want to build a strong foundation for your business, you can’t afford to miss out on the SEO part.

Listed below are some of the most popular SEO-keywords research tools:

  • Ubsersuggest (My Personal Favorite)
  • Google Keyword Planner
  • Moz Keyword Explorer
  • Soovle
  • Google Search Console
  • io

Optimize your ECommerce store for different keywords. Look at the keywords your competitors are currently ranking for. Acting smart is the key. You should be looking for keywords with a high search volume and low competition.

And once you have the list, don’t hesitate on revamping your entire website’s content and ensuring that it’s SEO-friendly right from the get-go.

Referral Marketing

Referral programs are undoubtedly awesome and can singlehandedly attract a world full of traffic towards your website.

Nearly 81% of the consumers believe that a recommendation from a family member or friend influences their purchasing decisions heavily.

As humans, whenever someone we know recommends us a product or service, we may be keen on trying it out.

Dropbox grew from about 100,000 users to more than 4 million within just 15 months. All thanks to their outstanding referral program.

Hence, to attract more traffic towards your ECommerce store, you should give referral marketing a shot.

Harness the Power of Pay-Per-Click

Pay-Per-Click advertising is one of the most effective ways ECommerce store owners attract a huge amount of targeted traffic towards their stores.

The PPC model is simple.

For each ad you run, whenever one of your target audience clicks on it and takes the desired action, in most cases heads over to your ECommerce store, you will have to pay the host. Host refers to the platform you are running your ads on.

You can run your PPC campaigns on Google, Facebook, LinkedIn.

For every $1 businesses spend running Google Ads, they can expect an average return of $2.

And the best thing about PPC campaigns? You can set the target audience that you want to reach out to, helping you attract high-quality traffic towards your website.

But the thing is, if you don’t get your ads right, you will be wasting your dollars on campaigns that deliver little-to-no ROI.

So, my advice ->Plan your campaigns and create an outstanding PPC strategy for your business in advance.

Use the 80/20 Rule

Wondering what the 80/20 rule is?

80/20 rule states that nearly 80% of your results will come from 20% of the hard work you put in.

In terms of boosting your website traffic, make sure that you are equipping the right set of techniques by submitting guest posts, partnering with websites, offering exclusive discounts.

What’s your biggest traffic source that helps you generate an enormous amount of traffic?

There are dozens of tools available on the world wide web that’ll provide you with a detailed report on your biggest traffic source, the number of visitors and the revenue generated from each source and so much more.

Take all of this into consideration and focus your efforts on the sources that look really promising.


The global ECommerce market value will be breaking all records in the years to come.

Nearly 95% of the overall purchases will occur from ECommerce stores by 2040, which is why now’s the time for businesses to focus their efforts on equipping the right set of techniques that’ll help them attract traffic towards their website.

And if you need any help, we’d love to be with you right until the end.

What are you waiting for?

Get started TODAY!

Magnetic Marketing Strategy pulls customers towards business, instantly

Have you ever thought if your business could be a magnet? Today’s responsive marketing techniques are taking businesses to a new level of accomplishment. The magnetic marketing practice attracts or pulls the customer base towards a business. This is otherwise referred to as an “attraction-based” marketing practice and is especially implemented for capturing attention and turning every prospective customer into a buyer.

Magnetic marketing strategy involves the use of following:

  • Writing high traffic generating articles
  • Developing informative and content-rich videos
  • Conducting targeted events

The 3 elementary components involved in magnetic marketing

Want to know what all magnetic marketing includes? It includes SEO, email marketing, influencer outreach, content creation and lead nurturing. Digital marketers are increasingly resorting to magnetic marketing with an aim to convert as much as possible. However amidst their efforts to implement such fast growing tactics and trying to achieve desired results, most marketers are failing on their targets. Marketers are losing their focus because of this complex and hurried marketplace scenario.

In order to make your marketing strategies work there are 3 elementary aspects that will help you attain the following:

  • Pleasing customers
  • Identifying prospects
  • Achieving goals through a realistic practice

Defining your persona:

Tricks and tactics that will annoy your customers are a big no. Your first step should be to understand the vital aspects that will convince customers into clicking links, ticking or encouraging them to buy something. Understand your customers’ behavior and thoughts before planning for this marketing strategy. Magnetic marketing is a lot about your skill to analyse customer behavior and needs. Develop your core persona; this will help get an idea of what customers actually want from your business. The personas are developed based on various user research and user needs. They help gain a behavioral pattern for the business’s target audience. Your planning process may include creation of blogs, planning email campaigns and executing keyword research. When you develop a core persona it becomes easier to determine your business goals. It provides real insight into which is important when it comes to implementing magnetic marketing strategy.

Understand the trigger factors of your customer base: Try to identify where and how customers respond to your business messages. Identify problems customers face in their daily life while trying to search for your line of products or services. Such powerful insight will help you address customer pain point in a smoother way. It takes both reasoning and emotion to understand what customers go through while choosing and buying a product. This is a real solution which can be conceptualised with the help of a business persona.

Setting your marketing goals and defining your content strategy:

There are different objectives of magnetic marketing and it is important for you to decide the particular goal which you want to accomplish with the help of such marketing practice. Under majority of instances magnetic marketing is used to achieve both DM (digital marketing objectives) as well as business goals. When your aim is to generate leads, you can use inbound digital marketing plan which solely revolves around lead generation; furthermore this will support overall lead generation and increase ROIs for your business. Since content marketing is today’s core strategy to drive users to a website and then lead them to buy products under your company label, it is important for you to create content marketing strategy that will boost magnetic marketing practice.

Push Notification is the Marketer’s Latest Crush

Push notification marketing is gradually becoming rage everywhere. This interesting approach is more engaging than many other marketing practices doing rounds across the world. Marketers who have applied the technique have found that it triggers interest among the customer base towards a brand. The much thoughtful approach excites customers and draws their attention to an extent where such interests are turned into conversions.

About push notification marketing

In an era where different marketing practices are evolving each day to help companies outgrow, push notification marketing is an approach that yields maximum customer engagement, resulting in increased sales. This approach involves sending of messages which appear as pop-ups on mobile screens. They are mainly messages send to customer’s mobile phones or devices convincing them into subscribing. The messages are thoughtfully designed to trigger customer interest.

Marketers have to carefully use this strategy and should have an understanding on the subject so that the technique can finally result in improved sales numbers.  The best part is that with this strategy a marketer can send out messages on mobile devices and the recipient will receive the same, even if he has signed out from the application.

You will be surprised to learn that the “opt-in” rate for push notifications is on an average 49.8%. Now, you understand why marketers are all going “gaga” over this new found practice.

The exact time to send a “push notification”

Building excitement towards a product or service and then engaging customers are the main reasons why this highly effective marketing approach is becoming popular these days. However it is important that a marketer responsibly uses push notifications. Most importantly these notifications should be sent out when it’s necessary. The messages must bear a unique value. They should rather be sent to create spark such that customers would be spontaneously convinced into opening them. Push notifications are of different types such as the following:

Flash sales: If there are huge discounts and you want your base to be informed on the same so that they don’t miss out purchasing goodies and services at a luring rate, a push notification is enough to trigger interest.

Reminders: In order to engage more subscribers towards participating at webinars or live chats it is always wise to send them reminders before the event begins. This is likely to increase attendance.

Best deals for early access: Do you want to keep your subscribers tuned in? Send push notifications so that they can make maximum out of an early access to special products, sales, content or services.

Shipping notification: shipping notifications are always necessary. However, before sending such notifications make sure that the subscriber has opted for the reminder facility. It surely is an interesting way of helping customers, keep track on their purchase.

Push notifications are one of the smartest ways to create awareness among subscribers about a recent launch, products, services, content or an event that is going to be held sometime soon. By boosting engagement through this marketing approach the marketer can benefit from increased sales.

Google Hotel Ads, an effective roll-out for hotel owners

Today’s ad campaigns are more dynamic than ever. Think of Hotel ads. Remember, you had booked hotel rooms on a trip last summer? How did go about it? Of course it was Google, your one and only friend when you are in need of anything. So how does it happen? If you are thinking that booking a hotel on Google is something extraordinary, there are millions of people who look up the search engine to get results. Hotel booking over the internet is commonplace nowadays.

The truth

However, the competition is cut-throat these days. Pulling up ranks by organic means is even tougher. Besides, it’s almost of no use to implement the basic search ad tools. People are no longer interested to go through normal advertisements. Thanks to Google Hotel Ads, it is helping businessmen accomplish major goals, with its extraordinary features.

Want to know more about Google Hotel Campaigns?  

While most other ad campaigns work on basic principles, Google Hotel Ads are slightly different. It’s simple! When you are targeting a query with any search network ad, the results show up immediately. However it’s hard to tell if an ad is really working when there are no click-through even after it is being shown on search listings.

Besides, you will not find any button that will help you determine if a certain search result is an ad.  Believe it or not, but these are organic results which should ideally work for hotel owners. Meanwhile Google Hotel ads show some major differences. They have ad buttons from where viewers can check rooms and their availability and finally go ahead with the booking.

A dynamic way of pulling the user base

No matter if a certain viewer is looking for a generic search or branded search, hotel ads will pop-up with an instant compelling approach to convert the search. Studies prove that Google Hotel Ads generate whopping results. Some hotels have experienced a substantial surge in conversion rates say about 13% and more, which eventually added to a huge improvement in their ROIs. The returns are always higher with Google Hotel Ads.

Why Google Hotel Ads are preferred over search network ads?

Hotel business is complex unless you know what the right tricks really are. It’s understandable that PPC ads demand minimum investment and are simple to create. What is not that simple enough is the fact that your hotel needs to be shown properly in an advertisement. Most basic search network ads showcase texts which can be created in a few minutes. An easy method such as this, however may fail to stand up to your expectations. Basic ads reap moderate results which are not quite appealing, especially when you want to fight against the odds of competition prevailing in the market. If you want to make it big, think of something which will be a major breakthrough for your business, think of Google Hotel Ads.

What is even more interesting is the fact that Google’s new tool is not bound by limited space. Though, search network ads are easier to create, they don’t reap as much results as expected. Google Hotel Ads on the other hand convince people to purchase a stay. They contain relevant information pertaining to images, location and reviews of the hotel, which people tend to be interested in. They are more than any basic text advertisement.

SKAG – A Fundamental Strategy for Generating Overwhelming PPC ROI

SKAG’s are in trend right now. They are everywhere and PPC communities have identified them as one of the most profitable strategies delivering consistent outcomes. There are few reasons justifying the popularity of SKAG in the digital marketing arena.

SKAG the new kid

SKAG is a relatively new approach in the PPC market and it stands for Single Keyword Ad Group. Today, this Google Ads strategy is reaping luring results with greater number of “click-throughs”; thus improving quality scores. SKAG is highly strategic and result based, providing insight into how you will make money out of it.

Over multiple times it has been proven that SKAG is a super power. It gives the digital marketer more hold over his Ads account. It’s highly functional and is known to deliver outstanding results. If you are concerned about your PPC results, you have certainly hit the bull’s eye.

What makes SKAG, the super element boosting PPC results?

Whether you admit or not, PPC involves a lot of risk. The biggest risk is when you burn most of your ad budget on non-yielding traffic. Since SKAG gives you more control over your Google Ads account, there is no denying the fact that SKAG will cover all your PPC insecurities. The best part is that SKAGs are not only meant for Google Ads, they can be put to work in accordance with some of the most popular social media networking sites like Facebook, LinkedIn and Twitter.

Also, SKAGs are good to go with when you are considering display networks. Some marketers are of the opinion that Single Keyword Ad Group works best with display networks, so much so that the duo can bring insanely overwhelming results.

Why do we use SKAG?

When looking up for strategies that will give relevant traffic while not exhausting your budget, you may just as well think of settling for SKAG. Not only will it boost conversions but help in generating outstanding profits. The biggest fear of investing in PPC tricks failing to draw convertible traffic can now be overcome with Single Keyword Ad Group. When you conjoin your PPC strategies with SKAG you see more conversions coming in. As a marketer you will want every click to work for you and this is exactly where the role of SKAG steps in.

SKAG entails the use of a targeted keyword for every ad group. The tightly focussed strategy is vital for the Google Ads account. The ad group targets audience with ads which look more relevant to them. Hence, this will boost your metrics and help your business get noticed in no time. With the help of SKAG you can target only one search term which makes it easier to catch attention of users who are looking for the same search term or something relevant.

The main objective of bringing SKAG into the picture is to curtail on discrepancies arising between:

  • Search term and keyword
  • Keyword and ad
  • Ad and landing page

If you are targeting generalised keywords depending on a broader match, the ads and landing pages show up against too many key terms. SKAG has evolved to streamline this step and create a unique user experience. It helps improve ad relevance.

YouTube Ads, an effective strategy to target your audience

If you have plans to incorporate video ads in your latest marketing strategy, YouTube should top your list of feasible options because this video platform is known in recent times as an unparalleled channel for maximised marketing benefits.

You Tube ads that interest your audience

When you decide to invest on a marketing strategy such as YouTube ads, in the first place you will need to create videos which are catchy and relatable. Your target audience may not find interest in something that they can hardly refer to in their daily life. Now, this may put you in a fix as till now, you have only thought of strategies that will benefits your business. In order to truly keep your audience engaged your approach should be subtle yet direct in the form of innovative and personal ads.

The different types of YouTube Ads marketers prefer

In Stream Ads: These display ads are shown on YouTube before a video. The ads are shown when a user searches for a video. They appear same like that of a television advert. After running for around 5 seconds, the user is given the choice of skipping the ad. However, if you create an ad which seems interesting to a particular user base or target audience, they make take time out of their schedule to watch the advert till its end.

In Display & In Search Ads: The In Display Add is especially designed for advertisements which are shown on YouTube and Google’s Display Network. These adverts are mostly displayed on pages showing search results. Sometimes they are shown on watch pages. This form of advertising resembles the traditional display ad. Firstly the advert will appear on the screen along with textual illustration. Once the user clicks into it he is directed to a YouTube channel page.

Why YouTube marketing is beneficial

Marketers rely on this video streaming platform because of reasons mentioned below:

Easy reach: Believe it or not a research has shown that each month YouTube’s unique visit reaches up to 1 billion. In addition to this, the average viewing rises up to 6 billion hours. It is therefore one of the strongest and easiest channels to rely upon to catch attention of your target base.

Target: This incredible platform is highly functional when it comes to reaching out to your target base, which is primary, especially when you are trying to gain attention of particular audience base. When you use YouTube advertising you are able to ascertain the target with the help of the following:

  • Demographics
  • Location
  • Interests
  • Viewing devices
  • Time of viewing

Now, these are useful metrics to understand the audience, especially when your sole intention is to gain attention of the mass and drive them towards your services or products.

Besides, it said and proven that video ads have a stronger potential to connect with users. Do you know why? This is because video ads are meaningful and authentic. With the help of these adverts it becomes easier for people to select your services and products over others.

Let your target be more specific

Since video and display campaigns are considered extremely effective to connect with a target base, most marketers are delving deep into the aspect. For a more relevant or specific reach-out you can definitely count on target layering. As a marketer and a businessman you must have always wondered what it takes to reach out to the core audience. Well! YouTube Marketing pretty much focuses on the same; they help you pin down your target. Some effective targeting choices have been mentioned below for campaign effectiveness:

Targeting competitor channels: Your competitor in the market may not be your well wisher, but at the same time you can learn from a contender, how to make your way to the market and gain foothold in a challenging scenario. If you are completely interested in Placement Targeting, the first thing for you to do is keep tab on a competitor channel on Youtube. With this you will also get your hands on other competitor channels that can be targeted in different ad groups.

Most importantly your focus should be on a specific channel target which can be further teamed up as Partner Channel. If you want to carve a niche in the industry, it’s possibly best to bring your brand in front of your competitor’s audience base. Do a little research on particular videos and channels with ads.

Affinity Audience: Google is certainly doing its best for advertisers to identify their audience better. In recent times marketers or advertisers are trying to target users or customers who seem to have shown keenness in choosing similar types of products or services that the former have been selling. A constant affinity to pick products of same type, make these customers the affinity audience. In YouTube, marketers can look for Affinity Targets. Advertisers however, have the choice of customising the affinity audience if they want to reach out to a potential base.

Custom Match, the new tool for advertisers: The introduction of ‘Custom Match’ added a new dimension in the marketing arena. Considered a new ad targeting tool, Custom Match entails uploading of CSV files containing categorised email ids. With this tool marketers can now identify their customer base through YouTube, Gmail and Google Search. When you have set a customer list, attach it with the ad group target on Youtube.

The impact of Google Analytics in enriching adverts

Google Analytics offers you key metrics for determining the reason behind driving more traffic to your website. Google Analytics has answers to almost everything that relates to adverts and what causes them to attract more visitors. Seeing your Youtube ad run quite well, is inspiring. Google Analytics offers free tools for gaining valuable insight into what visitors generally search for and why they have particularly chosen to visit your site. The tool has been rolled out by Google as a measure to understand if all key metrics related to driving visitors to your YouTube ad, are being set straight. Google Analytics help you understand the following:

  • Whether the video ad is functional to create brand awareness
  • Creating customer demand for your products and services

Google Analytics is a highly functional tool in convincing customers for you. It paves way to a more strategic approach helpful in strengthening your brand to a point where your products and services are the first things that come to their mind.

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.

An insight  

When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.

The different aspects involved in Data acquisition

There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:

Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.

Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.

Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.

Specifying the local currencies

As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.

The All-in-one track support

You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.

The benefits of implementing Google Analytics in ecommerce

Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:

  • Determining optimised content for site search
  • Determining touch points from where clients refrain from further engagement with the website
  • Knowing more about customer interests
  • Measuring duration in lead conversion
  • Implementing improved SEO practice
  • Finding out result based site engagement
  • Finding out the customer value
  • Decoding unclear statistics for better analysis of data
  • Finding out the time-span for which visitors remain engaged to your site

These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.

Google Display Network, the new age tool to keep your target base growing and intact

Are you worried if you have access to the right target base? If this seems to be a problem for you, Google has an answer. It has come up with a highly functional platform otherwise known as the Google Display Network. With the GDN you can reach out to the people you want to and get an idea of what they may be looking for. Every time a person visits a website or watches a video over some social media platform you will be notified. That’s not just it. The Google Display Network will help you get their Gmail id.

Why Google Display Network has been set up

Among the many roll outs over the past decade, the Google Display Network seems like a bonus for marketers. It is designed so that businesses have the access to the right kind of people. Also, the GDN is empowered with features that particularly show your advertising intent or message to people who might be interested in such ads. So, if you are really thinking of whom to show your products, Google will give you an edge over others with its Display Network. Now, your products will come to the limelight. Also, it’s the best tool to take over a prospective base. You may still want this to be elaborated.

Here is how:

  • Finding new customers and engaging them while also keeping existing customers glued to your brand. Well! Doesn’t that sound interesting? Having idea about people who will be interested to purchase your products will require you to know your, in-market audience. If you want to re-engage the people who used to previously visit your website or used to purchase your products earlier then Google Display Network is the perfect platform to bet on.
  • Then, there is about driving traffic and conversions. These tasks are done alone by GDN on automation. The automated system helps you achieve greater conversion rates. How? Well! GDN is a highly optimised tool which will actually lead you towards audiences who are actual buyers. The high performing audience can be tracked based on the existing customer base you have achieved and the landing page of your website. This automated optimising impact can help Google Ads derive the actual facts and figures that look promising for your business.

The benevolent Google Display Network

Do you want to keep your users or visitors engaged? Google Display Network will help you with it by using various attractive ad formats. Few types of ads which can be run on GDN are as follows:

  • Responsive Display ads
  • Uploaded Image ads
  • Gmail ads
  • Engagement ads

Do you want to engage your visitors to a level where they are convinced to enter the buying cycle, GDN will help you. It keeps a visitor glued to your website and products where they are actually driven towards a buy. It works somewhat like this, where you put your ad in front of a customer, even before he/she has put the keyword on the search bar. This makes everything easier.

Workshop about WordPress and WooCommerce on SKN e-commerce PUEB

Recently, we had a great pleasure to lead a practical workshop on the installation and maintenance of the WordPress and WooCommerce system at the meeting of the Students’ e-commerce Scientific Circle at the Poznan University of Economics and Business.
The following issues were raised:
  • technical requirements,
  • WordPress installation,
  • system configuration,
  • WooCommerce installation,
  • store configuration,
  • creation of products, subpages, delivery forms and payments.
We would like to thank those present for coming and for an opinion straight from the Scientific Circle:
“Rafał Chojnacki, a graduate of Poznan University of Economics and Business, currently working as CEO & Founder at SPACE ADS – eCommerce Marketing Agency, Rafał proved himself in the leading role perfectly – each participant learned many practical skills, such as store configuration or creating products, subpages or forms of payment and delivery. “

Google Shopping adds new dimension to e-marketing strategies for merchants

Google has another indispensable product under its flagship, it’s called Google Shopping. It was formerly known as “Google Products, Google Product Search and Froggle”. So, here is something merchants would like to know, the platform is empowered to help retailers connect with shoppers and attain conversions. It is a podium from, where customers can find products under a desired category compare prices and finally purchase. When you are thinking of buying a product, wouldn’t you want to see the best options to pop-up? Also, you would surely want to invest in a desirable product; Google Shopping will connect you to hundreds or thousands of choices and in doing so would allow you to evaluate on what would be the best.

How Google shopping helps vendors

Vendors who would like to avail the service need to first subscribe it and get enlisted. In 2012, the service was transformed under a paid-structure, demanding merchants to pay a certain amount for companies offering the service. Today, the platform is empowered by two other powerful and popular platforms, Google Merchant Centre and Google Ads. A merchant willing to obtain a foothold in the market, would have to first get his products enlisted with Google Shopping. Later on Google will decide on a format suitable to showcase the product details.

Campaigns for products

Before you have thought about selling your products online, have you really thought about people who may be interested in buying them? Ascertaining your target base is most important. Google Shopping helps a vendor sell his products to buyers for whom such items would matter the most. No matter if the shoppers are based at home, travelling or visiting any shop, the shopping campaigns are so compelling that they will attract a potential base towards going through or purchasing your products. As a vendor you will pay for every click.

Google Shopping ads

Unlike normal text ads where customers may only view some plain text or at the most an image of a product or service, Google Shopping ads appear smarter. They show buyers a host of details, which may include the image of a product, title, store name and price. There are also various other details which are shown.


The shopping campaigns are indeed effective in performing the following for vendors or merchants:

  • Promoting the business online
  • Promoting local inventory
  • Boosting traffic towards vendor site
  • Driving conversions

Check out what’s working

Google shopping campaigns offer a host of benefits and most of them are engineered to leverage merchants to a wide extent. With Google as a platform to sell your products or services you rarely need to worry. The shopping campaigns are not just ads to promote products. They offer complete services, for example, reports are generated through which merchants can identify strategies that are working to promote the product, and strategies which aren’t reaping expected result. Such evaluation tools and reports make it easier for vendors to seek strategies which can help attain improved results.

Also, Google Shopping helps merchants to obtain maximum reach through multiple devices. People can now shop for your products over the internet or while on the go.