Push Notification is the Marketer’s Latest Crush

Push notification marketing is gradually becoming rage everywhere. This interesting approach is more engaging than many other marketing practices doing rounds across the world. Marketers who have applied the technique have found that it triggers interest among the customer base towards a brand. The much thoughtful approach excites customers and draws their attention to an extent where such interests are turned into conversions.

About push notification marketing

In an era where different marketing practices are evolving each day to help companies outgrow, push notification marketing is an approach that yields maximum customer engagement, resulting in increased sales. This approach involves sending of messages which appear as pop-ups on mobile screens. They are mainly messages send to customer’s mobile phones or devices convincing them into subscribing. The messages are thoughtfully designed to trigger customer interest.

Marketers have to carefully use this strategy and should have an understanding on the subject so that the technique can finally result in improved sales numbers.  The best part is that with this strategy a marketer can send out messages on mobile devices and the recipient will receive the same, even if he has signed out from the application.

You will be surprised to learn that the “opt-in” rate for push notifications is on an average 49.8%. Now, you understand why marketers are all going “gaga” over this new found practice.

The exact time to send a “push notification”

Building excitement towards a product or service and then engaging customers are the main reasons why this highly effective marketing approach is becoming popular these days. However it is important that a marketer responsibly uses push notifications. Most importantly these notifications should be sent out when it’s necessary. The messages must bear a unique value. They should rather be sent to create spark such that customers would be spontaneously convinced into opening them. Push notifications are of different types such as the following:

Flash sales: If there are huge discounts and you want your base to be informed on the same so that they don’t miss out purchasing goodies and services at a luring rate, a push notification is enough to trigger interest.

Reminders: In order to engage more subscribers towards participating at webinars or live chats it is always wise to send them reminders before the event begins. This is likely to increase attendance.

Best deals for early access: Do you want to keep your subscribers tuned in? Send push notifications so that they can make maximum out of an early access to special products, sales, content or services.

Shipping notification: shipping notifications are always necessary. However, before sending such notifications make sure that the subscriber has opted for the reminder facility. It surely is an interesting way of helping customers, keep track on their purchase.

Push notifications are one of the smartest ways to create awareness among subscribers about a recent launch, products, services, content or an event that is going to be held sometime soon. By boosting engagement through this marketing approach the marketer can benefit from increased sales.

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.

An insight  

When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.

The different aspects involved in Data acquisition

There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:

Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.

Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.

Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.

Specifying the local currencies

As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.

The All-in-one track support

You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.

The benefits of implementing Google Analytics in ecommerce

Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:

  • Determining optimised content for site search
  • Determining touch points from where clients refrain from further engagement with the website
  • Knowing more about customer interests
  • Measuring duration in lead conversion
  • Implementing improved SEO practice
  • Finding out result based site engagement
  • Finding out the customer value
  • Decoding unclear statistics for better analysis of data
  • Finding out the time-span for which visitors remain engaged to your site

These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to your rescue. Most marketers are struggling to make a mark in the industry. Even a solid website design can’t lead to faster progress. In order to see your store at a flourishing state, you will need to invest in proper ecommerce advertising. To get started you may need to follow these speedy techniques:

Spot the mistake

Sometimes even the biggest mistake remains hidden, no matter the endless number of times you have got your website tested for any imperfection. However, these hard to find mistakes can turn out to be fatal, taking toll on the traffic and thereby reducing the number of real visitors to the website. Few such errors include missing product image or missing product description, broken link and imprecise instructions. Through advertising you can get a clear picture of what is happening to your website. Optimize is a tool used to straighten the wrinkles that may be posing threat to your website. The recordings and heat maps created by the tool gives you a clear idea on areas of improvements, or things that need to be fixed. If users aren’t interested into buying your products, learn what is causing the hindrance.

 

Taking down the numbers

setting up a business may majorly demand you to face following questions:

  • What is the optimum number of sales my business requires
  • How many visitors can turn out to be potential buyers
  • What is the exact amount I need to pay for a pay per click strategy

These probable questions will crowd your mind. Also another primary question which you will want to calculate is the average order worth. When you face challenges, trying to get a round off calculation on all of these, advertising will help you clarify on such probable numbers. It is hard to get the actual sales numbers unless you have sought the right advertising technique. Advertising gives you the actual numbers, allowing you to get a clear picture of the roll-over.

 

Boosting sales

The biggest thing to motivate an ecommerce marketer is actual sales. End of the day, you will only be bothered by the actual sales. Advertising helps turn visitors into potential buyers, which is the bottom line working behind all strategies. A powerful advertising strategy will get you potential buyers and not just visitors.