5 Proven Tips to Attract Traffic to Your Ecommerce Website

According to recent reports, the global ECommerce market size in 2019 stood at a massive $9.09 trillion and has been predicted to grow rapidly at a 14.7% compound annual growth rate.

With an ever-increasing popularity of online shopping, a record-breaking number of business owners have begun kickstarting their online stores.

Add online ECommerce website builders to the mix, and you’ll learn that creating your own online ECommerce store in today’s digital world is a piece of cake.

Creating an ECommerce website these days is, I’d say, the least of their worries. These days, you can set up your own ECommerce stores in as little as 5 minutes.

Instead, what’s the most challenging part is attracting a huge amount of high-quality traffic towards it.

And if you are just getting started, you might face a hard time allocating top dollars towards marketing, which is exactly what we are here to help you out with.

In this blog post, we’ll go through the top 5 proven tips that you should consider to attract a huge amount of quality traffic towards your online store.

Let’s get rolling!

5 Tips to Consider to Attract High-Quality
Traffic Towards Your ECommerce Website

Here’s a list of tips we’ll be going through:

  • Produce Blog Posts Around Some of Your Popular Products
  • Optimization is the Key
  • Harness the Power of Pay-Per-Click
  • Referral Marketing
  • Use the 80/20 Rule

Produce SEO-Friendly Blog Posts
Revolving Around Some of Your Popular Products

In today’s digital world, content is truly the king. Truer words have never been spoken.

Publishing value-adding and engaging SEO-Friendly content pieces consistently will not only help you boost your ECommerce website’s rankings on the Search Engine Result Pages (SERPs) but will also play a major role in positioning yourself as an industry expert that your audience can look up to.

Undoubtedly, there might be dozens of your competitors trying to sell similar products as yours. But the thing is, consumers these days aren’t just looking for an online retail store. Instead, what will help you attract traffic towards your website is creating value-adding content that not only focuses on their pain points but also delivers an outstanding solution to them.

And if you haven’t been publishing blog posts consistently, you need to seriously give it a thought.

Not only should you cover the general topics that relate to your products, but you should even consider creating in-depth tutorials, news content and informative articles about your products.

If you have been in the game for too long, then you can look at your ECommerce store’s top-performing products. Once you have the list, carry out a thorough keywords research which will help you learn which keywords you should be ranking for.

Once you’ve concluded the research part, it’s time to pour your heart out and create content pieces that will make your audience go wow.

Optimization is the KEY

The biggest mistake businesses make is not focusing on Search Engine Optimization. Their content is far from being SEO-Friendly.

Nearly 50% of ECommerce businesses shut down within five years of beginning their venture. The reason? They don’t create a full-proof digital marketing strategy for their online store well ahead of time.

Search engine traffic accounts for nearly 39% of global e-commerce traffic.

And if you want to build a strong foundation for your business, you can’t afford to miss out on the SEO part.

Listed below are some of the most popular SEO-keywords research tools:

  • Ubsersuggest (My Personal Favorite)
  • Google Keyword Planner
  • Moz Keyword Explorer
  • Soovle
  • Google Search Console
  • io

Optimize your ECommerce store for different keywords. Look at the keywords your competitors are currently ranking for. Acting smart is the key. You should be looking for keywords with a high search volume and low competition.

And once you have the list, don’t hesitate on revamping your entire website’s content and ensuring that it’s SEO-friendly right from the get-go.

Referral Marketing

Referral programs are undoubtedly awesome and can singlehandedly attract a world full of traffic towards your website.

Nearly 81% of the consumers believe that a recommendation from a family member or friend influences their purchasing decisions heavily.

As humans, whenever someone we know recommends us a product or service, we may be keen on trying it out.

Dropbox grew from about 100,000 users to more than 4 million within just 15 months. All thanks to their outstanding referral program.

Hence, to attract more traffic towards your ECommerce store, you should give referral marketing a shot.

Harness the Power of Pay-Per-Click

Pay-Per-Click advertising is one of the most effective ways ECommerce store owners attract a huge amount of targeted traffic towards their stores.

The PPC model is simple.

For each ad you run, whenever one of your target audience clicks on it and takes the desired action, in most cases heads over to your ECommerce store, you will have to pay the host. Host refers to the platform you are running your ads on.

You can run your PPC campaigns on Google, Facebook, LinkedIn.

For every $1 businesses spend running Google Ads, they can expect an average return of $2.

And the best thing about PPC campaigns? You can set the target audience that you want to reach out to, helping you attract high-quality traffic towards your website.

But the thing is, if you don’t get your ads right, you will be wasting your dollars on campaigns that deliver little-to-no ROI.

So, my advice ->Plan your campaigns and create an outstanding PPC strategy for your business in advance.

Use the 80/20 Rule

Wondering what the 80/20 rule is?

80/20 rule states that nearly 80% of your results will come from 20% of the hard work you put in.

In terms of boosting your website traffic, make sure that you are equipping the right set of techniques by submitting guest posts, partnering with websites, offering exclusive discounts.

What’s your biggest traffic source that helps you generate an enormous amount of traffic?

There are dozens of tools available on the world wide web that’ll provide you with a detailed report on your biggest traffic source, the number of visitors and the revenue generated from each source and so much more.

Take all of this into consideration and focus your efforts on the sources that look really promising.

Conclusion

The global ECommerce market value will be breaking all records in the years to come.

Nearly 95% of the overall purchases will occur from ECommerce stores by 2040, which is why now’s the time for businesses to focus their efforts on equipping the right set of techniques that’ll help them attract traffic towards their website.

And if you need any help, we’d love to be with you right until the end.

What are you waiting for?

Get started TODAY!

Top 5 Ways to Boost Your eCommerce Website Speed

According to reports, 1 in 4 visitors will immediately bounce off your Ecommerce website if it takes 4+ seconds to load. Even a single second delay can have a major impact on customer satisfaction rate, page views and your overall conversion rate, which makes it super-important for Ecommerce businesses to boost their website loading speed.

 

 

Various factors contribute towards creating an outstanding user experience, out of which website loading speed is one of the most important ones you need to focus on. These days, consumers don’t like to wait around. Unoptimized images, poor hosting, caching issues, etc. may result in a slower website, ultimately leading to a poor conversion rate, which is something we need to fix immediately.

And that’s exactly what we’ll be looking at here.

In this blog post, we’ll go through the top 5 ways you can boost your eCommerce website speed, helping you avoid an increase in the bounce off rate.

Let’s get the ball rolling!

5 Ways to Boost Your eCommerce Website Speed

Here’s a list of points we’ll be discussing:

  • Minimize the HTTP Requests
  • Change Your Website Hosting
  • Use a Content Delivery Network
  • Enable Browser Caching
  • Reduce Image Sizes

Minimize the HTTP Requests

Did you know that 80% of a website page’s loading time is dedicated to downloading different sections of the page, including stylesheets, images, scripts, etc.?

Moreover, an HTTP request is sent for each of the on-page elements to the server. What this means is that the higher is the number of on-page elements on your website page, the more will be the requests being sent to the server, ultimately leading to higher loading time.

Hence, the smart move here is to minimize the HTTP requests being sent to the server, which will help us reduce the website loading sped and boost its performance.

So, the first thing you need to do is pinpoint the number of requests your eCommerce website is actually making.

Google Chrome users can equip the browser’s Developer tools in their arsenal to learn how many HTTP requests their website actually sends.

It’s pretty simple. All you need to do is follow these simple steps, and you’ll have all the information you need within no time:

  • Right-click on your eCommerce website page you are looking forward to analyzing.
  • Select “Inspect.”
  • Now, on the right-hand side, select the “Networks” tab.

And there you have it folks, all of that valuable piece of information in front of you.

Here’s what the different sections represent:

  • Name: All of the files on your eCommerce website page.
  • Size: The size of each file
  • Time: The time each file takes to load

In addition to this, you will even be able to see the number of requests your website page makes.

Reducing this number will help you boost your website speed and improve its overall performance. Delete unnecessary extensions or media files and combine various elements like buttons, icons, and buttons are some tactics you should consider to minimize the number of HTTP requests.

Change Your eCommerce Website Hosting

We’ve seen most eCommerce startups settle for a cheap hosting plan for their online store. But the thing is, that’s the biggest mistake they make during the earliest stages. Over the course of time, you’ll obviously have to upgrade your hosting plan. Maybe, buy the most expensive one. But, right now, if your website is loading super-slow, maybe the root of the problem might be poor hosting.

Depending on your eCommerce store’s size and type, you can choose from:

  • Shared Hosting
  • VPS Hosting
  • Dedicated Servers

Shared hosting is the cheapest one in the list, and you can opt for it for as low as $5 each month. Here, you will be sharing a server with other websites but will be sharing resources like disk space, CPU, RAM with other websites hosted on the same server. There are many downsides to subscribing to a shared hosting plan like the inability to keep up with traffic sites, limited resources availability, security issues, etc.

In case of VPS hosting, you will still be sharing a server with other websites, but here you’ll be allocated your own resources and won’t have to share it with other websites.

And the most powerful and highly-expensive option -> Dedicated servers. With Dedicated servers, you’ll have all the resources you need to run a large eCommerce store. So, this option is perfect for eCommerce stores with a gigantic traffic size.

Use a Content Delivery Network

Okay, let’s say you would like to sell your products to people all across the world. In that case, you’d have to make sure that your target audience from any part of the world are able to access your eCommerce store with ease and quickly.

And that’s where a Content Delivery Network (CDN) comes in.

It consists of multiple servers, all placed in strategic geographic locations. Your website copies will be stored on different servers, which will ensure that your target audience from different parts of the globe, especially the ones who are located far away from your main server, are able to load your website pages quickly.

Some of the best CDN providers are:

  • StackPath
  • Cloudflare
  • Sucuri
  • Rackspace
  • KeyCDN

Enable Browser Caching

Okay, let’s say one of your potential customers visits your website for the first time. He/she will have to download the on-page elements like stylesheets, HTML document, images, etc.

Now, upon enabling browser cache, these components will be stored in your user’s cache, which means he/she won’t have to download most of these elements the next time he hops onto your website, ultimately leading to reduced loading time.

This leads to great user experience, helping you boost your conversion rate.

You can do this by using one of the different third-party plugins, namely W3 Total Cache, WP Super Cache, Hyper Cache, etc.

Reduce Image Sizes

Images are crucial to any eCommerce website. But they undoubtedly can result in a super-slow website. You obviously can’t remove them. Cause if you do, you will be witnessing a major drop in your conversion rate.

And that’s where image compression comes in.

According to a study, resizing about 22 megabytes of images down to nearly 300 kilobytes had a major impact on the eCommerce website loading speed.

One of the best ways to address this issue is cropping the images to the right size. Uploading a 2000px wide image may be the death of your eCommerce website. Alongside this, there are different tools like Smush.it, PungPNG, ImageOptim, Trimage, etc. that you can use for the purpose of compressing your image files.

Conclusion

Your eCommerce website loading speed can make or break your business.

Hence, it’s essential to work on your website’s loading speed to make sure that you are delivering the best user experience, which will ultimately help you generate more leads and boost your conversion rate effectively.

And if you need any help, we’d love to help you throughout the entire process right until the end.

What are you waiting for?

Get started TODAY!

 

Push Notification is the Marketer’s Latest Crush

Push notification marketing is gradually becoming rage everywhere. This interesting approach is more engaging than many other marketing practices doing rounds across the world. Marketers who have applied the technique have found that it triggers interest among the customer base towards a brand. The much thoughtful approach excites customers and draws their attention to an extent where such interests are turned into conversions.

About push notification marketing

In an era where different marketing practices are evolving each day to help companies outgrow, push notification marketing is an approach that yields maximum customer engagement, resulting in increased sales. This approach involves sending of messages which appear as pop-ups on mobile screens. They are mainly messages send to customer’s mobile phones or devices convincing them into subscribing. The messages are thoughtfully designed to trigger customer interest.

Marketers have to carefully use this strategy and should have an understanding on the subject so that the technique can finally result in improved sales numbers.  The best part is that with this strategy a marketer can send out messages on mobile devices and the recipient will receive the same, even if he has signed out from the application.

You will be surprised to learn that the “opt-in” rate for push notifications is on an average 49.8%. Now, you understand why marketers are all going “gaga” over this new found practice.

The exact time to send a “push notification”

Building excitement towards a product or service and then engaging customers are the main reasons why this highly effective marketing approach is becoming popular these days. However it is important that a marketer responsibly uses push notifications. Most importantly these notifications should be sent out when it’s necessary. The messages must bear a unique value. They should rather be sent to create spark such that customers would be spontaneously convinced into opening them. Push notifications are of different types such as the following:

Flash sales: If there are huge discounts and you want your base to be informed on the same so that they don’t miss out purchasing goodies and services at a luring rate, a push notification is enough to trigger interest.

Reminders: In order to engage more subscribers towards participating at webinars or live chats it is always wise to send them reminders before the event begins. This is likely to increase attendance.

Best deals for early access: Do you want to keep your subscribers tuned in? Send push notifications so that they can make maximum out of an early access to special products, sales, content or services.

Shipping notification: shipping notifications are always necessary. However, before sending such notifications make sure that the subscriber has opted for the reminder facility. It surely is an interesting way of helping customers, keep track on their purchase.

Push notifications are one of the smartest ways to create awareness among subscribers about a recent launch, products, services, content or an event that is going to be held sometime soon. By boosting engagement through this marketing approach the marketer can benefit from increased sales.

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.

An insight  

When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.

The different aspects involved in Data acquisition

There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:

Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.

Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.

Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.

Specifying the local currencies

As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.

The All-in-one track support

You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.

The benefits of implementing Google Analytics in ecommerce

Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:

  • Determining optimised content for site search
  • Determining touch points from where clients refrain from further engagement with the website
  • Knowing more about customer interests
  • Measuring duration in lead conversion
  • Implementing improved SEO practice
  • Finding out result based site engagement
  • Finding out the customer value
  • Decoding unclear statistics for better analysis of data
  • Finding out the time-span for which visitors remain engaged to your site

These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to your rescue. Most marketers are struggling to make a mark in the industry. Even a solid website design can’t lead to faster progress. In order to see your store at a flourishing state, you will need to invest in proper ecommerce advertising. To get started you may need to follow these speedy techniques:

Spot the mistake

Sometimes even the biggest mistake remains hidden, no matter the endless number of times you have got your website tested for any imperfection. However, these hard to find mistakes can turn out to be fatal, taking toll on the traffic and thereby reducing the number of real visitors to the website. Few such errors include missing product image or missing product description, broken link and imprecise instructions. Through advertising you can get a clear picture of what is happening to your website. Optimize is a tool used to straighten the wrinkles that may be posing threat to your website. The recordings and heat maps created by the tool gives you a clear idea on areas of improvements, or things that need to be fixed. If users aren’t interested into buying your products, learn what is causing the hindrance.

 

Taking down the numbers

setting up a business may majorly demand you to face following questions:

  • What is the optimum number of sales my business requires
  • How many visitors can turn out to be potential buyers
  • What is the exact amount I need to pay for a pay per click strategy

These probable questions will crowd your mind. Also another primary question which you will want to calculate is the average order worth. When you face challenges, trying to get a round off calculation on all of these, advertising will help you clarify on such probable numbers. It is hard to get the actual sales numbers unless you have sought the right advertising technique. Advertising gives you the actual numbers, allowing you to get a clear picture of the roll-over.

 

Boosting sales

The biggest thing to motivate an ecommerce marketer is actual sales. End of the day, you will only be bothered by the actual sales. Advertising helps turn visitors into potential buyers, which is the bottom line working behind all strategies. A powerful advertising strategy will get you potential buyers and not just visitors.