Facebook Ads, offer a promising transformation for businesses

Over the years, we have seen Facebook grow from just a social media platform to connect with people to an entire powerhouse for businesses to reach unprecedented growth. The rise has been palpable. Several businesses across the world are using Facebook as a ticket to watch their ROI’s grow. A lot of businesses that started with Facebook ads are not the same anymore. The “sure-fire” marketing strategy is helping make a huge difference in terms of profit and investments.

Be it small or large, each and every business unit witnesses a difference major or minor, in the ROI, which is completely dependent on the investment, quality of ad, the industry and various other aspects.

The constant and quick strategy to meet your business goals

Though, it is true that Facebook has the potential to expand your business, emphasis should still be given into planning and execution of strategies. Every effective campaign demands proper execution and a well-planned strategy. Considering the fact, that business owners are frequently seen over/underestimating their ad platforms resulting in increased expenditure and lower ROI’s, it is important for the trader to understand Facebook’s ad campaigns, at first. These ads demand proper implementation to move forward.

Ad that adds value by allowing you to keep track on all of it

If you are still not familiar with Facebook Pixel, its time about you learn about this brief snippet containing codes that can be applied on every page of your website to understand the target audience. It is typically built to get an idea of the visitor’s engagement with your website/product/services. The small snippet helps you get a quick glimpse on people visiting different pages like the pricing page or gallery. Facebook Pixel is a sophisticated tracking tool which requires proper execution.

The ads that serve your purpose

Facebook ad is a massive platform where marketers can create and invest on advertisements which mainly centre around 12 fundamental objectives. Every Facebook ad emphasises on the three aspects:

  • Awareness
  • Consideration
  • Conversion

Facebook marketing is all about accurate implementation of strategies and gauging the ROI.

Learn your audience

Facebook is a great platform to expand your business. The social medium gives an insight into the target base and does the job with quite precision. Facebook marketing gives every business owner the opportunity to gauge their target audience. To achieve custom results, the large advertising medium helps segregate audiences in terms of the following:

  • Age
  • Gender
  • Location
  • Interest
  • Occupation
  • Income

The efficiency of the marketing strategy is unmatched. It can help you target your audience based on their individual behaviour. Can you beat that?

Creativity

Facebook has become the biggest marketing powerhouse flooding users with advertisements. At the same time, you can also show your creative side with the help of Facebook. In order to stand out from a crowd of marketers, you will require showing your creative side through advertisements that will engage your target audience. A genuinely appealing Facebook ad will work it out for you. All you will need is striking content enriched with visuals and videos.

Facebook Ad Library recently launched

Facebook has created an Ad Library which is a comprehensive and transparent surface which provides users with an overview of ads that feature on Facebook apps and services. It assists people by making advertising crystal clear and providing people with more information about the ads that they view.

 

Facebook Ad Library Recently Launched

 

The ad library encompasses all of the active ads that are featured on Facebook and even Instagram. Transparency is the key objective for the creators of this service, and the Ad Library offers more information on ads pertaining to politics and matters of importance. The ads are archived for up to seven years.

A little history

The Ad Library was previously known as the Ad Archive in the United States and will be a central place where users can view ads and other related information. With each ad, the Ad Library includes information on who previously viewed the ad, how much money the buyer spent to run it and the feedback it received.

More about Ad Library

Additional information that the Ad Library will store include:

  1. Whether the ad is active or inactive.
  2. Information on whether the ad had a disapproved notice. This is when an ad in the Ad Library was active but later got disapproved.
  3. Demographic information of the people who have viewed the ad.
  4. It will include the date that the ad was created as well as the previous merges and name changes.
  5. It will also include information about the location of the person/s who created the page if the followers are great in number, also includes ads related to political matters in that country.
  6. If the ad is political, it will include an overview of the amount spent on the ad.

Security of the Ad Library

Previously, the API was in beta. To get access to the Ad Library, researchers will be required to go through the Facebook Identity Confirmation process and create an account as a Facebook Developer. They will also be required to agree to the terms and conditions of the service and the identity confirmation process may take a few weeks to be authorized.

The future of Ad Library

Facebook plans on updating the Ad Library in May, on politics and all matters pertaining to ads on a daily basis instead of weekly or monthly.

The Ad Library is:

  1. Available to anyone. Anyone can view and search for ads on the Ad Library. However, if the ad contains content that may not be suitable for younger users, it will not be shown. Where possible, Facebook will rely on people’s information to set the relevant restrictions.
  2. Easy to search – Users are able to search for any term, word or name in the Ad Library. The most common searches include names of political leaders, organizations, or specific pages.
  3. Valuable when user would like to see ads details of their competition.

Over the past two years, real strides have been made regarding finding and addressing threats to election truthfulness. These measures include expanding their teams that are focused on safety and security to more than 30 000 people across the world.

Start using it now: Facebook Ad Library