YouTube Ads, an effective strategy to target your audience

If you have plans to incorporate video ads in your latest marketing strategy, YouTube should top your list of feasible options because this video platform is known in recent times as an unparalleled channel for maximised marketing benefits.

You Tube ads that interest your audience

When you decide to invest on a marketing strategy such as YouTube ads, in the first place you will need to create videos which are catchy and relatable. Your target audience may not find interest in something that they can hardly refer to in their daily life. Now, this may put you in a fix as till now, you have only thought of strategies that will benefits your business. In order to truly keep your audience engaged your approach should be subtle yet direct in the form of innovative and personal ads.

The different types of YouTube Ads marketers prefer

In Stream Ads: These display ads are shown on YouTube before a video. The ads are shown when a user searches for a video. They appear same like that of a television advert. After running for around 5 seconds, the user is given the choice of skipping the ad. However, if you create an ad which seems interesting to a particular user base or target audience, they make take time out of their schedule to watch the advert till its end.

In Display & In Search Ads: The In Display Add is especially designed for advertisements which are shown on YouTube and Google’s Display Network. These adverts are mostly displayed on pages showing search results. Sometimes they are shown on watch pages. This form of advertising resembles the traditional display ad. Firstly the advert will appear on the screen along with textual illustration. Once the user clicks into it he is directed to a YouTube channel page.

Why YouTube marketing is beneficial

Marketers rely on this video streaming platform because of reasons mentioned below:

Easy reach: Believe it or not a research has shown that each month YouTube’s unique visit reaches up to 1 billion. In addition to this, the average viewing rises up to 6 billion hours. It is therefore one of the strongest and easiest channels to rely upon to catch attention of your target base.

Target: This incredible platform is highly functional when it comes to reaching out to your target base, which is primary, especially when you are trying to gain attention of particular audience base. When you use YouTube advertising you are able to ascertain the target with the help of the following:

  • Demographics
  • Location
  • Interests
  • Viewing devices
  • Time of viewing

Now, these are useful metrics to understand the audience, especially when your sole intention is to gain attention of the mass and drive them towards your services or products.

Besides, it said and proven that video ads have a stronger potential to connect with users. Do you know why? This is because video ads are meaningful and authentic. With the help of these adverts it becomes easier for people to select your services and products over others.

Let your target be more specific

Since video and display campaigns are considered extremely effective to connect with a target base, most marketers are delving deep into the aspect. For a more relevant or specific reach-out you can definitely count on target layering. As a marketer and a businessman you must have always wondered what it takes to reach out to the core audience. Well! YouTube Marketing pretty much focuses on the same; they help you pin down your target. Some effective targeting choices have been mentioned below for campaign effectiveness:

Targeting competitor channels: Your competitor in the market may not be your well wisher, but at the same time you can learn from a contender, how to make your way to the market and gain foothold in a challenging scenario. If you are completely interested in Placement Targeting, the first thing for you to do is keep tab on a competitor channel on Youtube. With this you will also get your hands on other competitor channels that can be targeted in different ad groups.

Most importantly your focus should be on a specific channel target which can be further teamed up as Partner Channel. If you want to carve a niche in the industry, it’s possibly best to bring your brand in front of your competitor’s audience base. Do a little research on particular videos and channels with ads.

Affinity Audience: Google is certainly doing its best for advertisers to identify their audience better. In recent times marketers or advertisers are trying to target users or customers who seem to have shown keenness in choosing similar types of products or services that the former have been selling. A constant affinity to pick products of same type, make these customers the affinity audience. In YouTube, marketers can look for Affinity Targets. Advertisers however, have the choice of customising the affinity audience if they want to reach out to a potential base.

Custom Match, the new tool for advertisers: The introduction of ‘Custom Match’ added a new dimension in the marketing arena. Considered a new ad targeting tool, Custom Match entails uploading of CSV files containing categorised email ids. With this tool marketers can now identify their customer base through YouTube, Gmail and Google Search. When you have set a customer list, attach it with the ad group target on Youtube.

The impact of Google Analytics in enriching adverts

Google Analytics offers you key metrics for determining the reason behind driving more traffic to your website. Google Analytics has answers to almost everything that relates to adverts and what causes them to attract more visitors. Seeing your Youtube ad run quite well, is inspiring. Google Analytics offers free tools for gaining valuable insight into what visitors generally search for and why they have particularly chosen to visit your site. The tool has been rolled out by Google as a measure to understand if all key metrics related to driving visitors to your YouTube ad, are being set straight. Google Analytics help you understand the following:

  • Whether the video ad is functional to create brand awareness
  • Creating customer demand for your products and services

Google Analytics is a highly functional tool in convincing customers for you. It paves way to a more strategic approach helpful in strengthening your brand to a point where your products and services are the first things that come to their mind.

Facebook Ad Library recently launched

Facebook has created an Ad Library which is a comprehensive and transparent surface which provides users with an overview of ads that feature on Facebook apps and services. It assists people by making advertising crystal clear and providing people with more information about the ads that they view.

 

Facebook Ad Library Recently Launched

 

The ad library encompasses all of the active ads that are featured on Facebook and even Instagram. Transparency is the key objective for the creators of this service, and the Ad Library offers more information on ads pertaining to politics and matters of importance. The ads are archived for up to seven years.

A little history

The Ad Library was previously known as the Ad Archive in the United States and will be a central place where users can view ads and other related information. With each ad, the Ad Library includes information on who previously viewed the ad, how much money the buyer spent to run it and the feedback it received.

More about Ad Library

Additional information that the Ad Library will store include:

  1. Whether the ad is active or inactive.
  2. Information on whether the ad had a disapproved notice. This is when an ad in the Ad Library was active but later got disapproved.
  3. Demographic information of the people who have viewed the ad.
  4. It will include the date that the ad was created as well as the previous merges and name changes.
  5. It will also include information about the location of the person/s who created the page if the followers are great in number, also includes ads related to political matters in that country.
  6. If the ad is political, it will include an overview of the amount spent on the ad.

Security of the Ad Library

Previously, the API was in beta. To get access to the Ad Library, researchers will be required to go through the Facebook Identity Confirmation process and create an account as a Facebook Developer. They will also be required to agree to the terms and conditions of the service and the identity confirmation process may take a few weeks to be authorized.

The future of Ad Library

Facebook plans on updating the Ad Library in May, on politics and all matters pertaining to ads on a daily basis instead of weekly or monthly.

The Ad Library is:

  1. Available to anyone. Anyone can view and search for ads on the Ad Library. However, if the ad contains content that may not be suitable for younger users, it will not be shown. Where possible, Facebook will rely on people’s information to set the relevant restrictions.
  2. Easy to search – Users are able to search for any term, word or name in the Ad Library. The most common searches include names of political leaders, organizations, or specific pages.
  3. Valuable when user would like to see ads details of their competition.

Over the past two years, real strides have been made regarding finding and addressing threats to election truthfulness. These measures include expanding their teams that are focused on safety and security to more than 30 000 people across the world.

Start using it now: Facebook Ad Library

 

Activate Google Signals in Google Analytics account for Cross Device Insights

We strongly recommend to Activate Google Signals in Google Analytics account for Cross Device Insights. Who doesn’t want more data ?:) Get more insights for better optimization marketing campaigns!

 

Read more here: https://support.google.com/analytics/answer/7532985

 

Member Interest Targeting on LinkedIn Ads – PPC

Today we’ve got an option to use LinkedIn Member Interest Targeting on LinkedIn Ads! Interface on this PPC provider is for now very similar to Facebook Ads. This step can bring more advertisers to the Ad may become more expensive.

What to track as Conversions in Google Ads

Conversion tracking in Google Ads is very important to keep your campaigns goal oriented. Here, couple of ideas what can you track in eCommerce:

  1. Newsletter Sign-Up.
  2. Contact by form.
  3. Click on eMail or Phone number.
  4. Register Account.
  5. Recommend product to a friend.
  6. Compare product.
  7. Add product to whishlist.
  8. Add review.
  9. Add product to Cart
  10. Purchase.
  11. Call from Ads.
  12. Message from Ads.

The best way to implement them is use Google Tag Manager with proper Triggers.

 

Video in Responsive Display Ad – Google Ads

It is now possible to add Video into Responsive Display Ad on Google Ads. Video content is for sure more interesting for users so we’ve seen better CTR on this kind of Ads.

Ad sequence now available on Google Ads – YouTube

On our Manager Google Ads Account (MCC) we’ve just seen new subtype of campaign – Ad Sequence. We highly recommend to use this function in telling stories.