Digital marketers today, are careful to keep up with relevant methods of the trade. The marketers of today are expected to be present in a million places at once. Relying on digital marketing enables marketers to save time and energy, while still achieving great results. Below is a list of methods that marketers, both small and large, find valuable.
Ways that you can utilize digital marketing:
Organic Social Media – Studies conducted showed that as of September 2017, Facebook had over 2 billion monthly active users, Twitter had 320 million and Instagram had well over 700 million. Many people spend so much time on these social platforms, and these days it is becoming one of the most important channels for brands to influence. It is for this reason that social media management tools have become vital for companies, both small and large.
Paid Social Media – Paid social media sites go far beyond organic reach. Paid platforms can get your brand seen by large groups of active users that you would not ordinarily be able to reach. Social networks have so much information stored on their users that reaching them can become extremely effective, making social an ideal place to pay for advertising.
SEM & Display – for example very popular advertisement in search engines (paid links) and in display networks (remarketing and audience reach).
Email Marketing – the first email sent dates to 1971, and today it still plays a major role in digital marketing at large. Email may be old-fashioned, but it is one of the most effective marketing tools in terms of ROI. Email usage grows approximately 4% year-on-year and shows no signs of slowing down anytime soon.
Video Hosting – Video content is estimated to take over 80% of all web traffic by 2021. It is important to make sure you get as many views as possible with videos and generally, much effort is needed to create and publish them. An effective way to do that is to host them on popular video platforms which draw in greater traffic beyond YouTube.
Website Analytics – Most digital marketing tools have built-in analytics. An example of this is Sprout Social which has social media analytics that shows how your content performs on a variety of social platforms. It is important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond.
Customer Service – Since we live in a call-out culture, customers are turning to online channels to reach out to brands with their questions and complaints. If you don’t engage with these customers, it reflects badly on your brand or your company. You could also lose customers by failing to provide feedback when needed. Most people today find it easier to contact you via online channels, and it is important to reach out to them using the same channels.
Search Engine Optimization – SEO is one of the digital marketing tools that most of us need much assistance with. These days, so many tools are available, so finding the right fit may be easier said than done. There are so many tools that will help you simplify the complexities that come with SEO.
Affiliate Marketing – The concept is simply to allow others to sell products on behalf of your brand by becoming affiliates. With this method, you will have to pay a small percentage of the sales generated to the affiliate marketers. The method is effective as people tend to trust the opinions of those that they know or brand representatives, rather than the company placing their own ad.