Currently, almost every website offers the option of subscribing to the newsletter. A statistical internet user receives over 10 marketing emails every day. * Part of the message automatically falls into SPAM, and some are “deliberately” thrown there. Only a small percentage of mailings sent are opened and read. What influences this? How can we help you conduct effective email marketing?
As part of our cooperation, we support mailing processes from A to Z We start with an in-depth analysis of when (at what times and days) subscribers to your newsletter open marketing emails. All this so that the shipment takes place when they are most likely to become familiar with the content of the message. We can also create professional marketing / sales mailings for you. The ones that the title itself will effectively encourage to read the message. After sending each email, we will analyze its openness and response to the information it contains. Thanks to this, you will receive valuable data on a regular basis that will only confirm your belief that mailing can be effective if it is well planned.
In our activities, we focus on increasing OR and CTR parameters. OR (Open Rate) is the percentage of messages open to all sent. CTR (Click-through rate) is the share of unique clicks in the number of emails sent. Both these rates are presented as a percentage and the higher – the more effective mailing.
If you care about high quality mailings and reaching the largest number of newsletter subscribers – we can certainly help you. By creating interesting content and sending it in a timely manner you can effectively reach your potential customers. By combining informational and sales content, the newsletter can always bring you new transactions. This will significantly increase sales in the online store, which is a clue of every business on the Web.
* survey “E-mail marketing in Poland”, conducted by the ARC Rynek i Opinia research institute commissioned by REDLINK – 02.2018.