Facebook Ads Management

Targeted Facebook and Instagram ads

Your brand advertises on Facebook and Instagram, but the results are still not satisfying? Or is it still missing out on the profits from its presence on the biggest social networks?

This does not have to be the case! Take the first steps today to take full advantage of Facebook Ads. Build your brand recognition, attract new customers and increase conversions!

Every month, 2.8 billion people use Facebook. As many as 160 million companies communicate with them. Is yours among them?

93% of marketers create campaigns on Facebook. 73% of them use paid advertising on Instagram. Is your team using the potential of these platforms?

Global giants such as Google, Amazon and Samsung advertise on Facebook. Your competitors are probably there too. Do you know how to achieve at least as good results as them with the right targeting and engaging creatives?

The answer is “no”, “not necessarily” or “don’t know”? Nothing lost! You don’t have to be a Facebook Ads expert to reap surprising profits for your brand. You just need to work with a partner who has mastered the creation of effective campaigns to perfection.

You must know that today more and more users are shopping via Social Media. At Space Ads we know how to make your brand visible to them.

The average post reaches 6.4% of people who follow the page on Facebook. Every year, this percentage decreases. This significantly lowers conversions and hinders the process of building brand recognition. Therefore, if you don’t start using paid advertising on Facebook and Instagram, in the future you will come to regret looking at how your competitors have done it.

You are likely to miss out on:

  • an increase in the number of new customers,
  • increasing the value of the shopping basket,
  • reduced conversion costs,
  • increasing your brand recognition,
  • building a lead that will make your customers forget about your competitors
  • and a number of other benefits associated with the presence of your brand on Facebook and Instagram.

However, let’s not assume a pessimistic scenario! You are able to attract potential customers and achieve high sales results faster than your competitors. And we know how to do it. That’s why we invite you to discuss potential cooperation, where we will show you how to take your brand to the next level.

Facebook Ads for the Most Demanding

Only effective advertising campaigns!

If you want to achieve your performance marketing goals and:

❌ don’t want to bounce through the doors of yet another agency that “knows it all”,

❌ you’re tired of specialists who “in 3 easy steps” will tell you how to solve every problem,

❌ you don’t believe in assurances: “I’ve acquired clients in a different industry, so I can easily meet targets in your business too”…

… check out the offer of an agency that specialises in result-oriented marketing!

With Space Ads you can be sure that:

✅ we have experience in your industry,

✅ even before starting cooperation we are able to tell you which actions are most likely to work in your company

✅ we know and use the latest tools, which enable us to achieve high effects of advertising campaigns

✅ we have ready-made procedures that we adapt to our cooperation, therefore we efficiently take over marketing activities of even large brands

✅ we know what to ask and how to conduct cooperation in order to implement campaigns without ineffective conversations and wasting your time.

Within the framework of cooperation

Advanced integration and configuration
Facebook Pixel, linking the product catalogue, Facebook and Instagram to the advertising account, updating the product feed.

Analysis and audit
activities to date, website, CRO recommendations.

Precise targeting and exclusions
campaigns on different audiences (custom, subscribed, similar).

Working on a client’s advertising account
to keep track of ongoing campaigns and observe the results.

Achievement of advertising targets (KPIs)
including: sales, image building, strengthening brand recognition, activity, website traffic.

Dynamic UTM 
for tracking campaign results in other advertising systems, e.g. Google Analytics.

Continuous optimisation
strategies, advertising creative, targeting, demographics, devices, placements, objectives and more.

Stworzenie skutecznych treści reklamowych dla każdej kampanii
based on expert knowledge and experience.

Tests of different ad configurations
in terms of text messages and advertising graphic creations.

Creation of eye-catching graphics for advertisements
using possible placements and campaign types (banner, carousel, collection, video, reels)

Monthly reports
valuable data, comparisons with previous periods and discussion of results and conclusions.

Permanent account manager
and a minimum of one expert working on the project, so that we guarantee continuity of optimisation and the highest quality of service.

How do we work?

  • Setting goals and expectations

    At the first stage of cooperation we talk with the client about his expectations regarding the effects of the campaign. We agree on the forms of communication, the project team and the terms of cooperation. At this stage we will also need information about previously conducted advertising activities. This will help to plan appropriate actions. Facebook Ads offers a range of advertising objectives and each offers different opportunities. We focus mainly on conversion, but in agreed cases we can also implement other objectives such as traffic, reach, activity or brand recognition.

  • Analysis and technical implementation

    Then we analyse the needs. We examine what elements and to what extent will be needed to create effective campaigns. We have at our disposal, for example, a Facebook page, an Instagram account, a product catalogue, an advertising account, a pixel and others. If a given tool is not properly configured or set up – we comprehensively deal with its implementation.
    This is particularly important in the context of proper campaign launch (e.g. lack of proper integration of the pixel with the website and product catalogue will prevent dynamic remarketing).

  • Target group analysis

    The next stage is to analyse the target groups we want to reach with the advertising message. Here we have the following groups at our disposal: non-standard audiences (e.g. remarketing from e-commerce, Facebook, Instagram), saved audiences (e.g. by interests, life events or job positions) and similar to non-standard groups (the so-called Look-a-Like, LLA). We propose suitable target groups that are based on customer requirements, brand strategy, demand and our own know-how.
    We take many factors into account in order to reach the best-converting target groups.

  • Campaign preparation

    During the next stage, we configure the Advertising Account. We create new campaigns, ad sets and advertisements. We write down the agreed target groups, plan the budget allocation, the date of the campaign and its placement. Each of these points has many nuances to which attention must be paid. We write advertising texts and comprehensively create graphics (or use those sent by the customer). Finished advertising campaigns are sent to us for approval.

  • Start and ongoing optimisation

    Once a campaign is approved and launched, we analyse the results on an ongoing basis. We then modify individual parameters in order to constantly achieve better results.  Each project is supervised by an Expert together with a Project Manager, who complement each other perfectly and monitor the campaign results. We are in constant communication with the client. We also implement new campaigns (e.g. new collections, promotions, sales, etc.).

  • Monthly reports and analysis of results

    After each month of cooperation, we send detailed reports on the activities carried out and the results achieved. We show real data, presented in the form of a detailed but accessible report. All this is done in order to make further actions even better and to bring more spectacular effects.

We dispel your doubts

There are a number of factors that affect the performance of advertising campaigns. Those that we can control include:

  • technical integrations with the advertising account,
  • advertising account strategy,
  • selection of appropriate devices, campaign types, ad types,
  • selection of appropriate target groups,
  • budget allocation,
  • division into groups of ads,
  • advertising creations and their coherence,
  • and many others.

Apart from the factors depending on the quality of work of the experts who carry out activities on the advertising account, we also distinguish a number of elements on which as Space Ads we have no direct influence. However, we advise on what to do to make them work in favor of the brand. These include:

  • brand awareness,
  • offer, competitiveness and pricing strategy,
  • User-friendly navigation on the website (UX),
  • availability of information relevant from a customer perspective (e.g. delivery costs, payment methods, return policy, product recommendations, etc.).

Constant care, data analysis and optimization activities are required, which we systematically implement in the accounts we maintain.

When running advertising campaigns, we mainly work on the advertising account and analytical tools. However, many factors influence the success of a campaign. Therefore, we systematically provide our customers with optimization tips for the website and suggestions for additional activities. The introduction of recommendations positively influences the improvement of effects, while their absence may limit the potential of a campaign.

Each client of an advertising agency should have “read access” to the data from the advertising system in order to systematically verify the quality of services provided. This is a minimum. In Space Ads we have approached the subject more transparently. We believe that advertising account should always belong to the client and our agency only gets access to it to work on it. In Space Ads clients have full control over the advertising account and after termination of cooperation they may take the access back. We are also open to other models of managing advertising accounts.

All ads that we prepare are always sent for final approval. In case of any comments we introduce appropriate amendments. At the client’s request, we also use materials provided by them, thanks to which graphic creations are 100% consistent with the brand vision.

Cooperation on proven patterns makes our clients always have full control over the brand image. We act effectively and in case of remarks we introduce appropriate modifications. However, we do not do it thoughtlessly. Many years of experience in Internet marketing makes our customers value our opinion, which we are happy to share in all kinds of doubts.

We offer a contract for an indefinite period with a 30-day notice period effective at the end of the month. For larger projects requiring complex team involvement, the notice period increases to 3 months. We are also open to non-standard provisions and predetermined periods of time. We prefer to tie our clients down with cosmic results and smooth cooperation rather than long-term contracts.

The value of conversions from Facebook Ads campaigns is usually measured in the attribution of 7 days after the click and 1 day after the display of the ad. This means that if, for example, a user sees an ad on a mobile device today (but does not necessarily click on it), and next day goes directly to the store website from a laptop and makes a conversion – the system will credit such a transaction. In Google Analytics set in “last click” attribution such purchase will be attributed as direct entry.

You may change the default attribution setting from “7+1” to, e.g. “1+1” – (1 day after click, 1 day after display), “7” – (7 days after click) or “1” – (1 day after click). The attribution is set for a specific target chosen with the client.

Google Ads campaign results are usually measured as “last-click” and the “cross-device” model does not work here. This means that even if you click on an ad on a mobile device and make a purchase on the same day from another device, the system will not attribute it in its source.

When analyzing results, you should generally not compare Facebook Ads to Google Ads. These are two separate sources, so it is worth considering them separately. Comparison may lead to wrong conclusions.

There are situations where Facebook Ads performs much better than Google Ads. All results should be interpreted individually for each brand.

Still have doubts and would like to talk more about attribution? Contact us!

Of course! We have many clients under the wing of our agency who have decided to change their business partner.

You are probably well aware of the fact that there are many marketing agencies on the market today. Some deliver excellent results to their clients, while others only charge high salaries, offering mediocre results. If your business has fallen into the latter type, contact us! We’ll show you what can be improved so your brand can grow even faster. You’ll learn a new perspective on Facebook and Instagram promotion, and the final decision on changing agencies will be made by you anyway!

Or maybe you think that your marketing agency or in-house team is doing quite well with Facebook and Instagram advertising? It is very possible that this is the case! Nevertheless, there is always room for improvement in the service market. Marketing agencies are not accountants whose work results are usually similar. Here, you can always go from very good results to above average results. If you want to find out what you can do better, write us a message, give us a call or book an interview.

Taking into account many years of experience, we know that it is impossible to give the same budget recommendation for everyone. We determine monthly expenses with each client individually. During the estimation we take into account the optimal division into reaching new users and remarketing campaigns as well as the number of campaigns and advertising goals. Therefore, the budget of brands that are already recognizable and have a large user base should be much higher than for start-ups.

We work for both beginner brands with a small advertising budget, as well as for the largest ones – requiring a monthly budget of over 250 thousand PLN.

Contact us so we can determine the optimal budget together.

Space Ads - wygrana w rankingach na najlepszą agencję reklamową

At Space Ads, we have experience with all possible strategies for advertising on Facebook and Instagram. We employ specialists who know how to increase effects from performance marketing. Therefore, we will choose the right strategy, tailored to your brand and expected results, to get the best possible results.

During the campaign, we constantly monitor key indicators and introduce optimisations. We make sure that our cooperation results in advertising activities that are adapted to the marketing message of your entire business.

As a result, you will gain a consistent brand image adapted to the conquest of space and new markets!

When you work with the Space Ads crew, you benefit from all of our team’s knowledge and experience in marketing, advertising, sales, content and analytics, not just one person – a big advantage of working with our crew of experts.

See what those who already get great results with Facebook Ads think of working with us!