It is said that “you are not on FB, you do not exist” … Is that true? Should every company have a fan page on this site? Although there is no definitive answer to this question, statistics on the effectiveness of Facebook Ads give much food for thought …
Well-configured advertising campaigns bring real results – effects that count in acquired leads or sales results. The key to success is the right setting of ad parameters. It is very easy to “burn” the budget, and this is not the case … If you need support in the field of Facebook Ads configuration – SPACE ADS – eCommerce Marketing Agency will support you in this from A to Z!
Always, before we configure the first ad, we first analyze the settings of the advertising account. We mainly look at Facebook Pixel settings and all integrated events. If Pixel is not configured, we deal with it comprehensively. This is particularly important in the context of providing full data to the Facebook Ads advertising system. Then we analyze previous advertising activities, if any. Next, we go to the configuration of the advertising campaign. Here we take into account many factors …
We always ask for comprehensive information about the effects it should have before launching the ad. This significantly affects the entire configuration process. Facebook Ads offers a number of advertising goals and each of them gives different possibilities. Movement, range, activity, conversion, reaction to an event … Even if at first glance you think you know exactly what they mean, it’s easy to get confused. You can then quickly “burn” your advertising budget.
After determining the purpose of activities, we move on to further configuration. We set the characteristics of the target audience, budget, method of billing, date of the campaign and its location. Each of these points has a lot of nuances to look out for.
The same applies to the advertising creative itself. You should know what to avoid in a text message, what good graphics look like, how much text you can put on it … It all matters and affects the perception of the ad by its recipients.
Our support in setting up Facebook Ads advertising campaigns does not end with its launch. We look at the results on an ongoing basis and modify it if necessary. After the campaign, we analyze its results and come back with real data. Everything is done so that the next actions are even better and bring even more spectacular results.
We invite you to cooperation! Let’s show together that people who say that Facebook ads “don’t sell” are wrong!