What characterizes an effective advertising campaign? Paradoxically something that doesn’t push towards a sale. Only about 10% of Internet users make a purchase decision after viewing a single ad. When compared – over 30% need two or three points of contact with advertising. * A good advertising campaign is one that is divided into stages; during these stages the message too changes depending on the involvement of a potential customer. At SPACE ADS – eCommerce Marketing Agency, we are well aware of the techniques involved in the process. We know “how it is done” as we create multi-stage funnel campaigns.
We do not believe in “one size that fits all” concept. We offer tailored solutions since all requirements are not alike. Each campaign is created after working closely with clients and gathering information about their specific requirements. However, there are several assumptions that are similar. In nutshell, it’s about advertising goals.
At the beginning we start with building brand awareness and proceed towards individual products. We create catchy advertisements to lure potential customers. Meanwhile our experts also use language of benefits or graphic message that strongly has an impact on recipients. These are meant to trigger thoughts and provoke them into purchasing a product or service from our clients. The promoted product or service is widely highlighted.
This is followed by our attempts to strictly highlight sales content. We do it when we know that customers are likely to buy. Using properly selected call to action (CTA), we trigger sales. It is a multilevel process which is at the same time quite complex.
With funnel campaign, we can perfectly combine marketing and sales activities. Both these activities are complex and unconnected – they do not bring satisfactory results when not implemented strategically.
We deal with comprehensive advertising campaigns and funnel campaigns are a part of it. We start by identifying your needs and end with analyzing the results of the funnel. You receive feedback from us at every stage of the campaign. We are transparent and highly involved. Check it yourself and take advantage of our services.