Are you worried if you have access to the right target base? If this seems to be a problem for you, Google has an answer. It has come up with a highly functional platform otherwise known as the Google Display Network. With the GDN you can reach out to the people you want to and get an idea of what they may be looking for. Every time a person visits a website or watches a video over some social media platform you will be notified. That’s not just it. The Google Display Network will help you get their Gmail id.
Why Google Display Network has been set up
Among the many roll outs over the past decade, the Google Display Network seems like a bonus for marketers. It is designed so that businesses have the access to the right kind of people. Also, the GDN is empowered with features that particularly show your advertising intent or message to people who might be interested in such ads. So, if you are really thinking of whom to show your products, Google will give you an edge over others with its Display Network. Now, your products will come to the limelight. Also, it’s the best tool to take over a prospective base. You may still want this to be elaborated.
Here is how:
- Finding new customers and engaging them while also keeping existing customers glued to your brand. Well! Doesn’t that sound interesting? Having idea about people who will be interested to purchase your products will require you to know your, in-market audience. If you want to re-engage the people who used to previously visit your website or used to purchase your products earlier then Google Display Network is the perfect platform to bet on.
- Then, there is about driving traffic and conversions. These tasks are done alone by GDN on automation. The automated system helps you achieve greater conversion rates. How? Well! GDN is a highly optimised tool which will actually lead you towards audiences who are actual buyers. The high performing audience can be tracked based on the existing customer base you have achieved and the landing page of your website. This automated optimising impact can help Google Ads derive the actual facts and figures that look promising for your business.
The benevolent Google Display Network
Do you want to keep your users or visitors engaged? Google Display Network will help you with it by using various attractive ad formats. Few types of ads which can be run on GDN are as follows:
- Responsive Display ads
- Uploaded Image ads
- Gmail ads
- Engagement ads
Do you want to engage your visitors to a level where they are convinced to enter the buying cycle, GDN will help you. It keeps a visitor glued to your website and products where they are actually driven towards a buy. It works somewhat like this, where you put your ad in front of a customer, even before he/she has put the keyword on the search bar. This makes everything easier.