With more than 4.14 billion people actively using social media platforms like Facebook, Instagram, Twitter, etc., businesses have already started scaling their social media marketing efforts and have been implementing various tactics to not only boost their engagement but also create an outstanding impression for their target audiences.
Right from optimizing their social media profiles on different channels to spending thousands of dollars on different types of content, business owners all across the world have been aiming to attract a huge chunk of their target audience to their website through different social media channels.
But the thing is, as important crafting viral and value-adding social media posts is, it’s equally important to put in efforts to make sure that your social media posts are user-friendly and easily shareable. In short, it should be nothing short of a perfect experience for your target audience. That’s how you will be able to get the right number of clicks and hits.
Right from the headline to the featured image to URL, you should take care of every single thing and make sure that all of it goes well with each other.
In the past, marketers didn’t consider URLs as something that could have an impact on the hits and clicks. But, to their surprise, longer URLs were a turn-off for social media users. People don’t like clicking on long and distracting URLs. In addition to this, they end up taking too much space.
And that’s where URL shorteners like Open Online: Free URL Shortener come to save the day.
This blog post signifies the importance of URL shorteners in social media marketing.
5 Reasons Why Businesses Should Strongly Consider
Using URL Shorteners in Social Media
Here’s a list of the top reasons we’ll be discussing here:
- Promote Sharing
- Signify Professionalism
- Give You More Space to Add in More Content
- Help Make the Posts Look Much Better
- Boosts Brand Recognition
- Hide UTM Campaign Tracking Variables in Links
Let’s focus on each of the points one at a time.
With an ever-increasing number of people spending a majority of their time scrolling their social media feeds, businesses should take steps to ensure that the URLs in their social media posts are manageable and easily shareable, such that their audience can click, copy as well as share these links with their friends and family members or anyone in their radar.
For example, let’s consider the longer URL to one of our blog posts:
Adding in this link along with the content, will not only end up making it hard for our target audience to share, manage and memorize it.
Here’s the shortened version of the URL:
It’s easily shareable, even if our target audience prefers typing it out, they won’t face too much of a hassle, as it’s short, sweet and looks fairly exciting and manageable.
In the digital world, the most important thing you shouldn’t ever neglect is positioning yourself as a professional. Your target audience will consider doing business with you or buying from you, only if you appear as someone who’s professional and reliable.
Hence, the first thing we’d advise you to do is optimize your social media profiles. Adding in shortened URLs in your Instagram Bio or Facebook profile will help you give your brand the touch of professionalism, a brand that’s well-organized and neater.
Maybe, your audience is already used to sharing those shortened links. That’s because it’s a much common practice these days. And if the URLs on your profile or posts look sloppy and untidy, then it may end up leaving a bad impression on them.
Give You More Space to Add in More Content
Let’s consider the 280-characters Twitter character limit.
If we use the link https://spaceads.digital/must-have-in-the-online-store-in-2020/, then it may end up taking too much space, which we could have either used to describe what the blog post is all about. While, with the shortened URL https://opn.onl/UIDbz, we won’t have to worry about the lack of space, as we will have enough space to describe our content.
The longer URLs are too big for a tweet, giving you lesser space to add in more stuff. And that’s the reason more and more social media marketers and business owners prefer using URL shorteners like Open Online: Free URL Shortener.
Help Make the Posts Look Much Better
Brands can harness the power of advanced customization options to make sure that the shortened URLs are easily recognizable and the posts look a lot better.
Here’s an example:
Here, we customized the link by adding in “spaceads” to increase the number of clicks and make sure our posts look more appealing and user-friendly.
The customized shortened link is https://opn.onl/spaceads.
With such advanced customization options, you can not just boost your metrics, but also put your brand in front of your audience in an effective manner, which brings us to our next point.
Boosts Brand Recognition
Up until now, we have concluded that the long URLs are both clumsy plus boring. They are a major turn-off for social media users. Let’s consider you want to describe one of your products or services; let’s say “Search Engine Optimization or SEO.”
Here’s the longer URL: https://spaceads.digital/seo-search-engine-optimization/
We customized the link using “SpaceAdsSEO.” And here’s what we got: https://opn.onl/SpaceAdsSEO
Not only are we putting our brand’s name in front of our target audience, but we are also adding in the service name, here it’s Search Engine Optimization.
This helps us differentiate our links and let our audience know what they can expect after clicking on it.
Hide UTM Campaign Tracking Variables in Links
With UTM, you can get your hands on valuable information like understanding the source of traffic for different campaigns.
For example, let’s assume that you are going to share the link http://yourwebsite.com/your-page on Facebook.
Here’s what your tagged URL will look like:
While sharing these lengthy and complex URLs on social media platforms is tough, one can harness the power of URL shorteners to tidy the long URLs up and turn them into something that concise and appealing.
With the popularity of the URL shorteners on the rise, multiple URL shorteners like bitly.com, opn.onl, tinyurl.com have helped hundreds of thousands of social media marketers and businesses create an outstanding impression in front of their target audience.
That being said, thanks to customization options, brands can further boost their brand recognition and make their posts look a lot better.
And if you have not already started using URL shorteners for your social media posts, you are missing out on a lot.
What are you waiting for?
Shorten your URLs today!