Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.
When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.
The different aspects involved in Data acquisition
There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:
Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.
Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.
Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.
Specifying the local currencies
As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.
The All-in-one track support
You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.
The benefits of implementing Google Analytics in ecommerce
Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:
- Determining optimised content for site search
- Determining touch points from where clients refrain from further engagement with the website
- Knowing more about customer interests
- Measuring duration in lead conversion
- Implementing improved SEO practice
- Finding out result based site engagement
- Finding out the customer value
- Decoding unclear statistics for better analysis of data
- Finding out the time-span for which visitors remain engaged to your site
These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.