Performance Marketing Audits
What is responsible for the success of the online store? A rich offer, attractive prices, or maybe a friendly website? It is often said that advertising is the leverage of commerce – this statement also applies fully to online sales.
As part of a media audit, we will analyze all current online store advertising activities – their channels, formats, and content. In addition, we’ll verify that your advertising budgets are used appropriately – or aren’t ‘blown out’. It is no trick to spend large amounts of advertising on the Web and not lose it. The real trick is getting a high conversion rate with optimized costs for advertising.
The media audits we conduct include not only advertising content and the manner of their promotion. We also analyze the configuration of advertising accounts (including Google Ads and Facebook Ads). We check whether you use 100% of their capabilities and whether you choose the right types of ads for the content they contain. Both search engine and social media ads have a number of configuration options. The right choice of advertising goal, target group of campaign recipients and type of conversion is often very problematic. It is worth knowing that it is usually the nuances that determine the success of advertising campaigns. We will not only show you how to optimize your budget. We will also show what types of ads are the most effective for your business and how to configure them properly.
Due to many years of experience in conducting online marketing activities, we are able to offer you the best solutions. Solutions that will also be budget-optimal. Everything that will increase sales conversion and basket value in your store. However, you will achieve a high return on advertising campaigns (ROAS), which will also translate into an overall return on investment (ROI).
The result of a media audit is a comprehensive and comprehensive document with a thorough analysis of the current state of affairs and recommendations for changes. The decision about their introduction is only up to you. If you decide to implement them, we are ready to support you also in digital-ads, facebook-ads and copywriting. We work comprehensively, working on your success every day.