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Push Notification is the Marketer’s Latest Crush

Push notification marketing is gradually becoming rage everywhere. This interesting approach is more engaging than many other marketing practices doing rounds across the world. Marketers who have applied the technique have found that it triggers interest among the customer base towards a brand. The much thoughtful approach excites customers and draws their attention to an extent where such interests are turned into conversions.

About push notification marketing

In an era where different marketing practices are evolving each day to help companies outgrow, push notification marketing is an approach that yields maximum customer engagement, resulting in increased sales. This approach involves sending of messages which appear as pop-ups on mobile screens. They are mainly messages send to customer’s mobile phones or devices convincing them into subscribing. The messages are thoughtfully designed to trigger customer interest.

Marketers have to carefully use this strategy and should have an understanding on the subject so that the technique can finally result in improved sales numbers.  The best part is that with this strategy a marketer can send out messages on mobile devices and the recipient will receive the same, even if he has signed out from the application.

You will be surprised to learn that the “opt-in” rate for push notifications is on an average 49.8%. Now, you understand why marketers are all going “gaga” over this new found practice.

The exact time to send a “push notification”

Building excitement towards a product or service and then engaging customers are the main reasons why this highly effective marketing approach is becoming popular these days. However it is important that a marketer responsibly uses push notifications. Most importantly these notifications should be sent out when it’s necessary. The messages must bear a unique value. They should rather be sent to create spark such that customers would be spontaneously convinced into opening them. Push notifications are of different types such as the following:

Flash sales: If there are huge discounts and you want your base to be informed on the same so that they don’t miss out purchasing goodies and services at a luring rate, a push notification is enough to trigger interest.

Reminders: In order to engage more subscribers towards participating at webinars or live chats it is always wise to send them reminders before the event begins. This is likely to increase attendance.

Best deals for early access: Do you want to keep your subscribers tuned in? Send push notifications so that they can make maximum out of an early access to special products, sales, content or services.

Shipping notification: shipping notifications are always necessary. However, before sending such notifications make sure that the subscriber has opted for the reminder facility. It surely is an interesting way of helping customers, keep track on their purchase.

Push notifications are one of the smartest ways to create awareness among subscribers about a recent launch, products, services, content or an event that is going to be held sometime soon. By boosting engagement through this marketing approach the marketer can benefit from increased sales.

SKAG – A Fundamental Strategy for Generating Overwhelming PPC ROI

SKAG’s are in trend right now. They are everywhere and PPC communities have identified them as one of the most profitable strategies delivering consistent outcomes. There are few reasons justifying the popularity of SKAG in the digital marketing arena.

SKAG the new kid

SKAG is a relatively new approach in the PPC market and it stands for Single Keyword Ad Group. Today, this Google Ads strategy is reaping luring results with greater number of “click-throughs”; thus improving quality scores. SKAG is highly strategic and result based, providing insight into how you will make money out of it.

Over multiple times it has been proven that SKAG is a super power. It gives the digital marketer more hold over his Ads account. It’s highly functional and is known to deliver outstanding results. If you are concerned about your PPC results, you have certainly hit the bull’s eye.

What makes SKAG, the super element boosting PPC results?

Whether you admit or not, PPC involves a lot of risk. The biggest risk is when you burn most of your ad budget on non-yielding traffic. Since SKAG gives you more control over your Google Ads account, there is no denying the fact that SKAG will cover all your PPC insecurities. The best part is that SKAGs are not only meant for Google Ads, they can be put to work in accordance with some of the most popular social media networking sites like Facebook, LinkedIn and Twitter.

Also, SKAGs are good to go with when you are considering display networks. Some marketers are of the opinion that Single Keyword Ad Group works best with display networks, so much so that the duo can bring insanely overwhelming results.

Why do we use SKAG?

When looking up for strategies that will give relevant traffic while not exhausting your budget, you may just as well think of settling for SKAG. Not only will it boost conversions but help in generating outstanding profits. The biggest fear of investing in PPC tricks failing to draw convertible traffic can now be overcome with Single Keyword Ad Group. When you conjoin your PPC strategies with SKAG you see more conversions coming in. As a marketer you will want every click to work for you and this is exactly where the role of SKAG steps in.

SKAG entails the use of a targeted keyword for every ad group. The tightly focussed strategy is vital for the Google Ads account. The ad group targets audience with ads which look more relevant to them. Hence, this will boost your metrics and help your business get noticed in no time. With the help of SKAG you can target only one search term which makes it easier to catch attention of users who are looking for the same search term or something relevant.

The main objective of bringing SKAG into the picture is to curtail on discrepancies arising between:

  • Search term and keyword
  • Keyword and ad
  • Ad and landing page

If you are targeting generalised keywords depending on a broader match, the ads and landing pages show up against too many key terms. SKAG has evolved to streamline this step and create a unique user experience. It helps improve ad relevance.

YouTube Ads, an effective strategy to target your audience

If you have plans to incorporate video ads in your latest marketing strategy, YouTube should top your list of feasible options because this video platform is known in recent times as an unparalleled channel for maximised marketing benefits.

You Tube ads that interest your audience

When you decide to invest on a marketing strategy such as YouTube ads, in the first place you will need to create videos which are catchy and relatable. Your target audience may not find interest in something that they can hardly refer to in their daily life. Now, this may put you in a fix as till now, you have only thought of strategies that will benefits your business. In order to truly keep your audience engaged your approach should be subtle yet direct in the form of innovative and personal ads.

The different types of YouTube Ads marketers prefer

In Stream Ads: These display ads are shown on YouTube before a video. The ads are shown when a user searches for a video. They appear same like that of a television advert. After running for around 5 seconds, the user is given the choice of skipping the ad. However, if you create an ad which seems interesting to a particular user base or target audience, they make take time out of their schedule to watch the advert till its end.

In Display & In Search Ads: The In Display Add is especially designed for advertisements which are shown on YouTube and Google’s Display Network. These adverts are mostly displayed on pages showing search results. Sometimes they are shown on watch pages. This form of advertising resembles the traditional display ad. Firstly the advert will appear on the screen along with textual illustration. Once the user clicks into it he is directed to a YouTube channel page.

Why YouTube marketing is beneficial

Marketers rely on this video streaming platform because of reasons mentioned below:

Easy reach: Believe it or not a research has shown that each month YouTube’s unique visit reaches up to 1 billion. In addition to this, the average viewing rises up to 6 billion hours. It is therefore one of the strongest and easiest channels to rely upon to catch attention of your target base.

Target: This incredible platform is highly functional when it comes to reaching out to your target base, which is primary, especially when you are trying to gain attention of particular audience base. When you use YouTube advertising you are able to ascertain the target with the help of the following:

  • Demographics
  • Location
  • Interests
  • Viewing devices
  • Time of viewing

Now, these are useful metrics to understand the audience, especially when your sole intention is to gain attention of the mass and drive them towards your services or products.

Besides, it said and proven that video ads have a stronger potential to connect with users. Do you know why? This is because video ads are meaningful and authentic. With the help of these adverts it becomes easier for people to select your services and products over others.

Let your target be more specific

Since video and display campaigns are considered extremely effective to connect with a target base, most marketers are delving deep into the aspect. For a more relevant or specific reach-out you can definitely count on target layering. As a marketer and a businessman you must have always wondered what it takes to reach out to the core audience. Well! YouTube Marketing pretty much focuses on the same; they help you pin down your target. Some effective targeting choices have been mentioned below for campaign effectiveness:

Targeting competitor channels: Your competitor in the market may not be your well wisher, but at the same time you can learn from a contender, how to make your way to the market and gain foothold in a challenging scenario. If you are completely interested in Placement Targeting, the first thing for you to do is keep tab on a competitor channel on Youtube. With this you will also get your hands on other competitor channels that can be targeted in different ad groups.

Most importantly your focus should be on a specific channel target which can be further teamed up as Partner Channel. If you want to carve a niche in the industry, it’s possibly best to bring your brand in front of your competitor’s audience base. Do a little research on particular videos and channels with ads.

Affinity Audience: Google is certainly doing its best for advertisers to identify their audience better. In recent times marketers or advertisers are trying to target users or customers who seem to have shown keenness in choosing similar types of products or services that the former have been selling. A constant affinity to pick products of same type, make these customers the affinity audience. In YouTube, marketers can look for Affinity Targets. Advertisers however, have the choice of customising the affinity audience if they want to reach out to a potential base.

Custom Match, the new tool for advertisers: The introduction of ‘Custom Match’ added a new dimension in the marketing arena. Considered a new ad targeting tool, Custom Match entails uploading of CSV files containing categorised email ids. With this tool marketers can now identify their customer base through YouTube, Gmail and Google Search. When you have set a customer list, attach it with the ad group target on Youtube.

The impact of Google Analytics in enriching adverts

Google Analytics offers you key metrics for determining the reason behind driving more traffic to your website. Google Analytics has answers to almost everything that relates to adverts and what causes them to attract more visitors. Seeing your Youtube ad run quite well, is inspiring. Google Analytics offers free tools for gaining valuable insight into what visitors generally search for and why they have particularly chosen to visit your site. The tool has been rolled out by Google as a measure to understand if all key metrics related to driving visitors to your YouTube ad, are being set straight. Google Analytics help you understand the following:

  • Whether the video ad is functional to create brand awareness
  • Creating customer demand for your products and services

Google Analytics is a highly functional tool in convincing customers for you. It paves way to a more strategic approach helpful in strengthening your brand to a point where your products and services are the first things that come to their mind.

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.

An insight  

When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.

The different aspects involved in Data acquisition

There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:

Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.

Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.

Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.

Specifying the local currencies

As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.

The All-in-one track support

You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.

The benefits of implementing Google Analytics in ecommerce

Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:

  • Determining optimised content for site search
  • Determining touch points from where clients refrain from further engagement with the website
  • Knowing more about customer interests
  • Measuring duration in lead conversion
  • Implementing improved SEO practice
  • Finding out result based site engagement
  • Finding out the customer value
  • Decoding unclear statistics for better analysis of data
  • Finding out the time-span for which visitors remain engaged to your site

These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.

Google Display Network, the new age tool to keep your target base growing and intact

Are you worried if you have access to the right target base? If this seems to be a problem for you, Google has an answer. It has come up with a highly functional platform otherwise known as the Google Display Network. With the GDN you can reach out to the people you want to and get an idea of what they may be looking for. Every time a person visits a website or watches a video over some social media platform you will be notified. That’s not just it. The Google Display Network will help you get their Gmail id.

Why Google Display Network has been set up

Among the many roll outs over the past decade, the Google Display Network seems like a bonus for marketers. It is designed so that businesses have the access to the right kind of people. Also, the GDN is empowered with features that particularly show your advertising intent or message to people who might be interested in such ads. So, if you are really thinking of whom to show your products, Google will give you an edge over others with its Display Network. Now, your products will come to the limelight. Also, it’s the best tool to take over a prospective base. You may still want this to be elaborated.

Here is how:

  • Finding new customers and engaging them while also keeping existing customers glued to your brand. Well! Doesn’t that sound interesting? Having idea about people who will be interested to purchase your products will require you to know your, in-market audience. If you want to re-engage the people who used to previously visit your website or used to purchase your products earlier then Google Display Network is the perfect platform to bet on.
  • Then, there is about driving traffic and conversions. These tasks are done alone by GDN on automation. The automated system helps you achieve greater conversion rates. How? Well! GDN is a highly optimised tool which will actually lead you towards audiences who are actual buyers. The high performing audience can be tracked based on the existing customer base you have achieved and the landing page of your website. This automated optimising impact can help Google Ads derive the actual facts and figures that look promising for your business.

The benevolent Google Display Network

Do you want to keep your users or visitors engaged? Google Display Network will help you with it by using various attractive ad formats. Few types of ads which can be run on GDN are as follows:

  • Responsive Display ads
  • Uploaded Image ads
  • Gmail ads
  • Engagement ads

Do you want to engage your visitors to a level where they are convinced to enter the buying cycle, GDN will help you. It keeps a visitor glued to your website and products where they are actually driven towards a buy. It works somewhat like this, where you put your ad in front of a customer, even before he/she has put the keyword on the search bar. This makes everything easier.

Why email marketing has gotten into mainstream marketing strategies

Email marketing is a simple approach promising effective results to those seeking measures for greater ROI. The Digital technique of gaining mass attention involves low cost and yet reaps unexpected results. It entails sending emails to a potential base, with a crisp commercial message that will directly draw attention of people. Also, when it comes to retaining customers, the role of electronic mailing cannot be overruled.

Today’s technology is ushering in changes into email marketing, thereby allowing businesses to make the most out of customised templates. With this it becomes easier to target the customer base since the body of the content will only comprise information considered relevant for a set group of people. Modern times have triggered diversification and hence emailing software programs are designed with responsive features to fit around any screen size.

When it comes to brand promotion, don’t hesitate to execute email marketing as a fundamental strategy

Whether it’s about convincing a reader, selling a product or just promoting a message or a launch, emails can work wonders.

Reads into leads

The economical move can not only help catch attention but can go on to the extent of promoting your brand, or converting reads into leads. Today, software systems are developed to create dynamic templates, which go best with a particular brand or product/service. Perhaps you don’t even know how strongly a simple Happy Birthday message, can caste an impact on the mind of readers.

Engaging readers

Sometimes an email can grab attention of potential subscribers, even when they have the least intention to go through the body of the mail before opening the same.

Notifications

Also notifying customers on a recent launch, a sale, or an impressive deal, becomes simpler with a well crafted email. Sometimes it becomes a real tough job to get your message across unless you have a decent and catchy mail to send. Notifications can be well sent through mails. A message sent by you will trigger an alert.

Some of the software systems which promise to create emails for you are easier to use and allow the user to deliver messages on different brand fonts.

Do you think email marketing will reap you desired results?

If you are eager to communicate with your target base or have something to sell, just email. It’s the most cost-effective tool to grab attention. To gain attention of the mass most brands use emails as a primary mode to convey their message to the customer base. With an increasing number of shoppers tuning to the online mode, it becomes fairly easier to attract them through emails. When shoppers receive mails from their favourite brands, their obvious reaction would be to open them and go through the body of the mail.

The question is how to stay different because your target audience may have been flooded with useful or useless mails. Hence the use of special tools or software technologies comes into play.

Some brand owners or business owners may consider buying an email list. This is however proven to be an unproductive strategy. This can further seem detrimental for your brand as the emails entering the address of users may actually be flagged as spam. Hence, it is essential that you maintain your reputation and abide by the basic anti-spam rules.

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to your rescue. Most marketers are struggling to make a mark in the industry. Even a solid website design can’t lead to faster progress. In order to see your store at a flourishing state, you will need to invest in proper ecommerce advertising. To get started you may need to follow these speedy techniques:

Spot the mistake

Sometimes even the biggest mistake remains hidden, no matter the endless number of times you have got your website tested for any imperfection. However, these hard to find mistakes can turn out to be fatal, taking toll on the traffic and thereby reducing the number of real visitors to the website. Few such errors include missing product image or missing product description, broken link and imprecise instructions. Through advertising you can get a clear picture of what is happening to your website. Optimize is a tool used to straighten the wrinkles that may be posing threat to your website. The recordings and heat maps created by the tool gives you a clear idea on areas of improvements, or things that need to be fixed. If users aren’t interested into buying your products, learn what is causing the hindrance.

 

Taking down the numbers

setting up a business may majorly demand you to face following questions:

  • What is the optimum number of sales my business requires
  • How many visitors can turn out to be potential buyers
  • What is the exact amount I need to pay for a pay per click strategy

These probable questions will crowd your mind. Also another primary question which you will want to calculate is the average order worth. When you face challenges, trying to get a round off calculation on all of these, advertising will help you clarify on such probable numbers. It is hard to get the actual sales numbers unless you have sought the right advertising technique. Advertising gives you the actual numbers, allowing you to get a clear picture of the roll-over.

 

Boosting sales

The biggest thing to motivate an ecommerce marketer is actual sales. End of the day, you will only be bothered by the actual sales. Advertising helps turn visitors into potential buyers, which is the bottom line working behind all strategies. A powerful advertising strategy will get you potential buyers and not just visitors.

Facebook Ads, offer a promising transformation for businesses

Over the years, we have seen Facebook grow from just a social media platform to connect with people to an entire powerhouse for businesses to reach unprecedented growth. The rise has been palpable. Several businesses across the world are using Facebook as a ticket to watch their ROI’s grow. A lot of businesses that started with Facebook ads are not the same anymore. The “sure-fire” marketing strategy is helping make a huge difference in terms of profit and investments.

Be it small or large, each and every business unit witnesses a difference major or minor, in the ROI, which is completely dependent on the investment, quality of ad, the industry and various other aspects.

The constant and quick strategy to meet your business goals

Though, it is true that Facebook has the potential to expand your business, emphasis should still be given into planning and execution of strategies. Every effective campaign demands proper execution and a well-planned strategy. Considering the fact, that business owners are frequently seen over/underestimating their ad platforms resulting in increased expenditure and lower ROI’s, it is important for the trader to understand Facebook’s ad campaigns, at first. These ads demand proper implementation to move forward.

Ad that adds value by allowing you to keep track on all of it

If you are still not familiar with Facebook Pixel, its time about you learn about this brief snippet containing codes that can be applied on every page of your website to understand the target audience. It is typically built to get an idea of the visitor’s engagement with your website/product/services. The small snippet helps you get a quick glimpse on people visiting different pages like the pricing page or gallery. Facebook Pixel is a sophisticated tracking tool which requires proper execution.

The ads that serve your purpose

Facebook ad is a massive platform where marketers can create and invest on advertisements which mainly centre around 12 fundamental objectives. Every Facebook ad emphasises on the three aspects:

  • Awareness
  • Consideration
  • Conversion

Facebook marketing is all about accurate implementation of strategies and gauging the ROI.

Learn your audience

Facebook is a great platform to expand your business. The social medium gives an insight into the target base and does the job with quite precision. Facebook marketing gives every business owner the opportunity to gauge their target audience. To achieve custom results, the large advertising medium helps segregate audiences in terms of the following:

  • Age
  • Gender
  • Location
  • Interest
  • Occupation
  • Income

The efficiency of the marketing strategy is unmatched. It can help you target your audience based on their individual behaviour. Can you beat that?

Creativity

Facebook has become the biggest marketing powerhouse flooding users with advertisements. At the same time, you can also show your creative side with the help of Facebook. In order to stand out from a crowd of marketers, you will require showing your creative side through advertisements that will engage your target audience. A genuinely appealing Facebook ad will work it out for you. All you will need is striking content enriched with visuals and videos.