How inbound marketing is helping boost Ecommerce

What is inbound marketing? Yes! This is the first thing that strikes your mind when you come across this overly popular term. Inbound marketing is a highly tempting approach to lure customers. It drives people towards a product or service and keeps the target engaged throughout. This technique is extremely inviting and comprises different smaller initiatives which play a remarkable role when combined together.

All about Inbound marketing

Now you may be wondering how this marketing technique can be used in an ecommerce landscape. In order to win interest of customers and to ensure that your brand remains ahead of your competitors, it is best to execute this marketing initiative to optimise ROI for your business. In short you can define this as a strategy which makes use of content that is of relevance to prospective and current buyers such that they are convinced into buying a product or service from your company. Inbound marketing is a great way of drawing customer interests. It can be regarded as a campaign or a tool which offers great results.

Inbound marketing and its strong presence:

However many of you may still be thinking why inbound marketing is needed for ecommerce. Inbound marketing involves techniques which bring relevancy. It is an effective way to approach customers who have an inclination towards relating to a brand that caters to their bespoke needs. It’s not hard-core marketing yet it is nothing less than mainstream marketing. The only difference lies with the approach with which it is executed.

Here are some facts related to a paradigm shift in consumer behaviour which you can go through to understand the growing need for inbound marketing and its role in ecommerce:

  • Now that shopping has been shifted to Smartphone screens, a huge percentage of shoppers admit to buying products on their mobile phones.
  • Today’s consumers increasingly consider voice assisted buys which occur on various types of devices.
  • A research has shown that product searches in the coming years are likely to happen through voice search
  • Ecommerce sites alone don’t witness purchases. Shopping is also happening over social media platforms.

Followed by these, ecommerce has also turned faster and accessible. It is happening over various kinds of devices and platforms which are easily accessible to users. Hence it can be said that inbound marketing is a powerful tool which empowers a business to understand the following:

  • Engagement
  • Understanding customer behaviour
  • Understanding prospective and existing customer base
  • Understanding earlier customers

The main objective of relying on inbound marketing is to boost ecommerce for a business. The marketing strategy helps with the following:

  • Increasing the conversion rates
  • Increasing the number of visitors
  • Increasing brand value
  • Increasing the average value of an order

It is today considered to be one of the most effective ways to promote your brand value and products. Here are some primary ways inbound marketing can help ecommerce:

  • Attracting customers by generating awareness or triggering brand recognition
  • Capturing interest of consumers
  • Sales
  • Helping meet up to customer expectations

Indeed to reach out to your customers, you will need help of inbound marketing.

How Ecommerce is benefiting with the help of Google Analytics

Ecommerce tracking is the biggest advantage that businesses can derive from Google Analytics. The tracking technology helps determine the transactions that have taken place and the revenue generated from them. At the end every businessman wants to know how well his website has been doing, the number of potential footfall and the rate of conversions.

An insight  

When a customer visits a typical ecommerce website and clicks ‘purchase’ his purchase details automatically flows out to a web server, which is generally responsible for carrying out a transaction. If the purchaser buys a products or service, he is reciprocated with a ‘Thank You’ message. The buyer is redirected to a receipt page with the various details pertaining to the purchase. A website owner can further make use of the analytics.js library to transfer the ecommerce data directly to the Analytics support by Google.

The different aspects involved in Data acquisition

There are some of the most elementary aspects involved in data acquisition. They have been mentioned below:

Transaction data: every transaction that happens with your website contains information with regards to ID, revenue, affiliation, shipping and tax.

Item data: The item represents individual products in a shopping cart containing various details with regards to ID, name, sku, category, price and quantity.

Implementation: the ecommerce tracking is executed once the checkout process completes. It happens on ‘Receipt or Thank You’ page. After acquiring the ecommerce data, you can send them to Google Analytics for further analysis. However this will demand you to follow certain steps, which may include loading an ecommerce plugin, adding transaction, adding the items, sending the data and clearing the same.

Specifying the local currencies

As a website owner you are given the benefit of configuring a global currency for different transactions on items. This is possible through “Google Analytics management web interface”. This global currency is made functional for all types of items which are purchased. This specific feature of Google Analytics allows a website conducting transactions in various currencies to specify a local currency for each transaction. However, the currency is specified under ISO 4217. In case of a transaction, the website owner has to specify a particular local currency for the purchase process taking place.

The All-in-one track support

You can make use of an ecommerce plug-in if there are already numerous trackers implemented on the page.

The benefits of implementing Google Analytics in ecommerce

Do you know how much traffic your website can drive or the number of visitors stepping on to your site? Google Analytics helps you determine this. Find out the various benefits of using Google Analytics for ecommerce, which have been mentioned below:

  • Determining optimised content for site search
  • Determining touch points from where clients refrain from further engagement with the website
  • Knowing more about customer interests
  • Measuring duration in lead conversion
  • Implementing improved SEO practice
  • Finding out result based site engagement
  • Finding out the customer value
  • Decoding unclear statistics for better analysis of data
  • Finding out the time-span for which visitors remain engaged to your site

These are some of the most valid reasons why Google Analytics is most sought after by ecommerce site owners.

Advertising, an elementary strategy in e-Commerce Marketing

After you launch your own ecommerce store, the first thing you pray for is its success. The reality is however, a far cry from whatever picture is there on your mind. To get a foothold of the much contending marketplace, you will need some result-based strategies. Advertising is indeed the strongest podiums to come to your rescue. Most marketers are struggling to make a mark in the industry. Even a solid website design can’t lead to faster progress. In order to see your store at a flourishing state, you will need to invest in proper ecommerce advertising. To get started you may need to follow these speedy techniques:

Spot the mistake

Sometimes even the biggest mistake remains hidden, no matter the endless number of times you have got your website tested for any imperfection. However, these hard to find mistakes can turn out to be fatal, taking toll on the traffic and thereby reducing the number of real visitors to the website. Few such errors include missing product image or missing product description, broken link and imprecise instructions. Through advertising you can get a clear picture of what is happening to your website. Optimize is a tool used to straighten the wrinkles that may be posing threat to your website. The recordings and heat maps created by the tool gives you a clear idea on areas of improvements, or things that need to be fixed. If users aren’t interested into buying your products, learn what is causing the hindrance.


Taking down the numbers

setting up a business may majorly demand you to face following questions:

  • What is the optimum number of sales my business requires
  • How many visitors can turn out to be potential buyers
  • What is the exact amount I need to pay for a pay per click strategy

These probable questions will crowd your mind. Also another primary question which you will want to calculate is the average order worth. When you face challenges, trying to get a round off calculation on all of these, advertising will help you clarify on such probable numbers. It is hard to get the actual sales numbers unless you have sought the right advertising technique. Advertising gives you the actual numbers, allowing you to get a clear picture of the roll-over.


Boosting sales

The biggest thing to motivate an ecommerce marketer is actual sales. End of the day, you will only be bothered by the actual sales. Advertising helps turn visitors into potential buyers, which is the bottom line working behind all strategies. A powerful advertising strategy will get you potential buyers and not just visitors.