According to reports, 1 in 4 visitors will immediately bounce off your Ecommerce website if it takes 4+ seconds to load. Even a single second delay can have a major impact on customer satisfaction rate, page views and your overall conversion rate, which makes it super-important for Ecommerce businesses to boost their website loading speed.
Various factors contribute towards creating an outstanding user experience, out of which website loading speed is one of the most important ones you need to focus on. These days, consumers don’t like to wait around. Unoptimized images, poor hosting, caching issues, etc. may result in a slower website, ultimately leading to a poor conversion rate, which is something we need to fix immediately.
And that’s exactly what we’ll be looking at here.
In this blog post, we’ll go through the top 5 ways you can boost your eCommerce website speed, helping you avoid an increase in the bounce off rate.
Let’s get the ball rolling!
5 Ways to Boost Your eCommerce Website Speed
Here’s a list of points we’ll be discussing:
- Minimize the HTTP Requests
- Change Your Website Hosting
- Use a Content Delivery Network
- Enable Browser Caching
- Reduce Image Sizes
Minimize the HTTP Requests
Did you know that 80% of a website page’s loading time is dedicated to downloading different sections of the page, including stylesheets, images, scripts, etc.?
Moreover, an HTTP request is sent for each of the on-page elements to the server. What this means is that the higher is the number of on-page elements on your website page, the more will be the requests being sent to the server, ultimately leading to higher website loading speed.
Hence, the smart move here is to minimize the HTTP requests being sent to the server, which will help us reduce the website loading speed and boost its performance.
So, the first thing you need to do is pinpoint the number of requests your eCommerce website is actually making.
Google Chrome users can equip the browser’s Developer tools in their arsenal to learn how many HTTP requests their website actually sends.
It’s pretty simple. All you need to do is follow these simple steps, and you’ll have all the information you need within no time:
- Right-click on your eCommerce website page you are looking forward to analyzing.
- Select “Inspect.”
- Now, on the right-hand side, select the “Networks” tab.
And there you have it folks, all of that valuable piece of information in front of you.
Here’s what the different sections represent:
- Name: All of the files on your eCommerce website page.
- Size: The size of each file
- Time: The time each file takes to load
In addition to this, you will even be able to see the number of requests your website page makes.
Reducing this number will help you boost your website speed and improve its overall performance. Delete unnecessary extensions or media files and combine various elements like buttons, icons, and buttons are some tactics you should consider to minimize the number of HTTP requests.
Change Your eCommerce Website Hosting
We’ve seen most eCommerce startups settle for a cheap hosting plan for their online store. But the thing is, that’s the biggest mistake they make during the earliest stages. Over the course of time, you’ll obviously have to upgrade your hosting plan. Maybe, buy the most expensive one. But, right now, if your website is loading super-slow, maybe the root of the problem might be poor hosting.
Depending on your eCommerce store’s size and type, you can choose from:
- Shared Hosting
- VPS Hosting
- Dedicated Servers
Shared hosting is the cheapest one in the list, and you can opt for it for as low as $5 each month. Here, you will be sharing a server with other websites but will be sharing resources like disk space, CPU, RAM with other websites hosted on the same server. There are many downsides to subscribing to a shared hosting plan like the inability to keep up with traffic sites, limited resources availability, security issues, etc.
In case of VPS hosting, you will still be sharing a server with other websites, but here you’ll be allocated your own resources and won’t have to share it with other websites.
And the most powerful and highly-expensive option -> Dedicated servers. With Dedicated servers, you’ll have all the resources you need to run a large eCommerce store. So, this option is perfect for eCommerce stores with a gigantic traffic size.
Use a Content Delivery Network
Okay, let’s say you would like to sell your products to people all across the world. In that case, you’d have to make sure that your target audience from any part of the world are able to access your eCommerce store with ease and quickly.
And that’s where a Content Delivery Network (CDN) comes in.
It consists of multiple servers, all placed in strategic geographic locations. Your website copies will be stored on different servers, which will ensure that your target audience from different parts of the globe, especially the ones who are located far away from your main server, are able to load your website pages quickly.
Some of the best CDN providers are:
Enable Browser Caching
Okay, let’s say one of your potential customers visits your website for the first time. He/she will have to download the on-page elements like stylesheets, HTML document, images, etc.
Now, upon enabling browser cache, these components will be stored in your user’s cache, which means he/she won’t have to download most of these elements the next time he hops onto your website, ultimately leading to reduced loading time.
This leads to great user experience, helping you boost your conversion rate.
You can do this by using one of the different third-party plugins, namely W3 Total Cache, WP Super Cache, Hyper Cache, etc.
Reduce Image Sizes
Images are crucial to any eCommerce website. But they undoubtedly can result in a super-slow website. You obviously can’t remove them. Cause if you do, you will be witnessing a major drop in your conversion rate.
And that’s where image compression comes in.
According to a study, resizing about 22 megabytes of images down to nearly 300 kilobytes had a major impact on the eCommerce website loading speed.
One of the best ways to address this issue is cropping the images to the right size. Uploading a 2000px wide image may be the death of your eCommerce website. Alongside this, there are different tools like Smush.it, PungPNG, ImageOptim, Trimage, etc. that you can use for the purpose of compressing your image files.
Your eCommerce website loading speed can make or break your business.
Hence, it’s essential to work on your website’s loading speed to make sure that you are delivering the best user experience, which will ultimately help you generate more leads and boost your conversion rate effectively.
And if you need any help, we’d love to help you throughout the entire process right until the end.
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