How Web Analytics can Change Business Scenario for You
Web analytics, as the name suggests, is primarily an analysis of data on websites and the users involved. This includes analysis of the entire purchase process on the online store or studying the behavior of visitors to your website. The basis of effective (and comprehensive) web analytics lies with the collection of all possible data. We need everything for web analytics activities, starting from applications such as Google Analytics to HotJar, FullStory and much more. We prepare recommendations for changes and based on them, you can implement them accordingly and enjoy the effects of cooperation.
E-commerce conversion, bounce rate and user experience, what are these? For a person not directly related to internet marketing and e-commerce, all this may sound quite vague. However, this is what we serve you with. We will present before you data pertaining to how it was, how it is and how it can be. We will check that all scripts are installed correctly, and if not – we will help you in this. We offer all these so that you receive full data about your site and its users. We will propose solutions that will improve your position on search engines and make your website more attractive and intuitive for its users. All these actions are supposed to lead to sales conversion i.e. something that all online store owners dream of. Your customers will not only finalize the sale, but will also buy more.
Most people or companies conduct web analytics based on tools such as Google Analytics. We still use a number of other programs. With the help of HotJar, FullStory and Matomo (formerly – Piwik) we know exactly what users do on your website and when their visit ends. The more data we have, the more in-depth analysis and recommendations we prepare for you.
With our help you will know exactly what users are doing on your website. Based on the click map, you’ll find out what they like and what is – “quite the opposite, not very intuitive and causes them to leave the site.” You will receive recommendations on which way to go – what to develop and what to modify. We operate in such ways so that your users are fully satisfied – they should achieve high user experience.
If you want your site to fully meet the users’ expectations, be transparent, intuitive and easily searchable. Contact us.