If you have plans to incorporate video ads in your latest marketing strategy, YouTube should top your list of feasible options because this video platform is known in recent times as an unparalleled channel for maximised marketing benefits.
You Tube ads that interest your audience
When you decide to invest on a marketing strategy such as YouTube ads, in the first place you will need to create videos which are catchy and relatable. Your target audience may not find interest in something that they can hardly refer to in their daily life. Now, this may put you in a fix as till now, you have only thought of strategies that will benefits your business. In order to truly keep your audience engaged your approach should be subtle yet direct in the form of innovative and personal ads.
The different types of YouTube Ads marketers prefer
In Stream Ads: These display ads are shown on YouTube before a video. The ads are shown when a user searches for a video. They appear same like that of a television advert. After running for around 5 seconds, the user is given the choice of skipping the ad. However, if you create an ad which seems interesting to a particular user base or target audience, they make take time out of their schedule to watch the advert till its end.
In Display & In Search Ads: The In Display Add is especially designed for advertisements which are shown on YouTube and Google’s Display Network. These adverts are mostly displayed on pages showing search results. Sometimes they are shown on watch pages. This form of advertising resembles the traditional display ad. Firstly the advert will appear on the screen along with textual illustration. Once the user clicks into it he is directed to a YouTube channel page.
Why YouTube marketing is beneficial
Marketers rely on this video streaming platform because of reasons mentioned below:
Easy reach: Believe it or not a research has shown that each month YouTube’s unique visit reaches up to 1 billion. In addition to this, the average viewing rises up to 6 billion hours. It is therefore one of the strongest and easiest channels to rely upon to catch attention of your target base.
Target: This incredible platform is highly functional when it comes to reaching out to your target base, which is primary, especially when you are trying to gain attention of particular audience base. When you use YouTube advertising you are able to ascertain the target with the help of the following:
- Viewing devices
- Time of viewing
Now, these are useful metrics to understand the audience, especially when your sole intention is to gain attention of the mass and drive them towards your services or products.
Besides, it said and proven that video ads have a stronger potential to connect with users. Do you know why? This is because video ads are meaningful and authentic. With the help of these adverts it becomes easier for people to select your services and products over others.
Let your target be more specific
Since video and display campaigns are considered extremely effective to connect with a target base, most marketers are delving deep into the aspect. For a more relevant or specific reach-out you can definitely count on target layering. As a marketer and a businessman you must have always wondered what it takes to reach out to the core audience. Well! YouTube Marketing pretty much focuses on the same; they help you pin down your target. Some effective targeting choices have been mentioned below for campaign effectiveness:
Targeting competitor channels: Your competitor in the market may not be your well wisher, but at the same time you can learn from a contender, how to make your way to the market and gain foothold in a challenging scenario. If you are completely interested in Placement Targeting, the first thing for you to do is keep tab on a competitor channel on Youtube. With this you will also get your hands on other competitor channels that can be targeted in different ad groups.
Most importantly your focus should be on a specific channel target which can be further teamed up as Partner Channel. If you want to carve a niche in the industry, it’s possibly best to bring your brand in front of your competitor’s audience base. Do a little research on particular videos and channels with ads.
Affinity Audience: Google is certainly doing its best for advertisers to identify their audience better. In recent times marketers or advertisers are trying to target users or customers who seem to have shown keenness in choosing similar types of products or services that the former have been selling. A constant affinity to pick products of same type, make these customers the affinity audience. In YouTube, marketers can look for Affinity Targets. Advertisers however, have the choice of customising the affinity audience if they want to reach out to a potential base.
Custom Match, the new tool for advertisers: The introduction of ‘Custom Match’ added a new dimension in the marketing arena. Considered a new ad targeting tool, Custom Match entails uploading of CSV files containing categorised email ids. With this tool marketers can now identify their customer base through YouTube, Gmail and Google Search. When you have set a customer list, attach it with the ad group target on Youtube.
The impact of Google Analytics in enriching adverts
Google Analytics offers you key metrics for determining the reason behind driving more traffic to your website. Google Analytics has answers to almost everything that relates to adverts and what causes them to attract more visitors. Seeing your Youtube ad run quite well, is inspiring. Google Analytics offers free tools for gaining valuable insight into what visitors generally search for and why they have particularly chosen to visit your site. The tool has been rolled out by Google as a measure to understand if all key metrics related to driving visitors to your YouTube ad, are being set straight. Google Analytics help you understand the following:
- Whether the video ad is functional to create brand awareness
- Creating customer demand for your products and services
Google Analytics is a highly functional tool in convincing customers for you. It paves way to a more strategic approach helpful in strengthening your brand to a point where your products and services are the first things that come to their mind.